Олександра

Oleksandra Nahorna
JUNIOR MEDIA BUYER (CAREER SWITCH)
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CONTACT INFORMATION: TG @ALEXAGORN / WHATSUP [открыть контакты](см. выше в блоке «контактная информация»)
FROM: RIVNE, UKRAINE

LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)

ABOUT ME Career switcher with a focus on analytics and research, with a strong motivation to
grow as a performance marketer. Have a background in analyzing support tickets,
writing technical tasks, stakeholder management, and software testing.
INDUSTRIES Information technology and services, retail, e-commerce

TECHNICAL SKILLS
GENERAL DATA ANALYSIS AND VISUALIZATION Excel/Google Sheets (FILTER, SORT, VLOOKUP,
MATCH, PIVOT TABLE, MATH FUNCTION)
Power BI
Looker Studio
Data presentation skills
PROJECT MANAGEMENT SKILLS Jira

TECHNOLOGY PROGRAMMING TOOLS SQL (basic querying, JOIN, SELECT, filtering)
MARKETING MEDIA BUYING FOUNDATION Google Analytics (beginner), Google Ads (beginner)
A/B test (theoretical concept)
Understanding of marketing Metrics (CPC, CTR,
CPM)

WORK EXPERIENCE
INVOLVEMENT DURATION: Feb 2023 - until now
Company: KTC

Role: Technical Support Engineer >> now in role of Business Analyst inside of
company

Industry: Retail/E-commerce

Responsibilities:

●​ Evolved from documenting simple bug reports to architecting complex
technical requirements (PRDs/Product Requirement Documents) for
internal stakeholders.
●​ Spearheaded a strategic initiative to reduce technical support tickets by
conducting a quantitative analysis of recurring user issues.
●​ Analyzed thousands of user support tickets to identify main points in the
conversion funnel, leading to product optimizations that increased user
work time
●​ Executed end-to-end testing of software changes and new functionalities
to ensure seamless deployments.
COURSES
●​ Oct 2025 - Unit Economics of Growing Product 2.0 - Skillsetter
●​ Nov 2025 - SKELAR IT Analytics Intensive
●​ Dec 2025 - until now - Anton Sokolovskiy Marketing - Google Ads - YouTube
●​ Jan 2026 - Google Ads Manager - Action.Education
●​ Jan 2026 - until now - GA4 - Google
●​

LANGUAGES ●​ English— intermediate
●​ Ukrainian—native
EDUCATION ●​ MS in International Economy
●​ Kyiv National Economic University named after Vadym Hetman
HOBBY ●​ Gym, painting, tennis, hiking.