Svitlana

SVITLANA LUNOVA
Team Lead of Marketing | B2B Fintech
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Profile

B2B fintech marketer specialising in marketing operations: CRM structure, automation workflows, customer journey
mapping, and compliance-aligned communications.

Experience

Team Lead of Marketing, PaySaxas

07/2025 – Present

●​ Led day-to-day execution and development of the PaySaxas website (WordPress, content updates,
SEO-friendly pages, campaign, partnership, and regulated landings), ensuring alignment with product scope and
regulatory constraints.
●​ Implemented lead generation across inbound and outbound channels; maintained CRM structure, lead
qualification flows, lifecycle stages, and data accuracy.
●​ Analysed funnel performance and supported conversion optimisation initiatives.
●​ Configured and maintained marketing automation workflows (Zoho, Snovio, Zapier, Waalaxy, AI tools);
defined triggers and email notifications for onboarding and marketing workflows.
●​ Prepared and executed onboarding, operational, and marketing email communications; supported
selected A/B tests.
●​ Managed LinkedIn activity with a consistent tone of voice suitable for a regulated fintech environment.
●​ Coordinated external freelancers and vendors (SEO, copywriting, design, development) and
collaborated with Business, Product, and Compliance teams on customer journey mapping, communication
scenarios, and lifecycle logic (incl. Miro).
●​ Participated in marketing forecasting and budget scenario planning together with business leadership.

Digital Marketing Manager/Assistant, PaySaxas

04/2024 – 07/2025

●​ Managed and updated the WordPress website, including SEO-friendly content and campaign landing pages.
●​ Executed lead generation activities across digital and email channels; maintained CRM data accuracy and
analysed lead sources.
●​ Set up and maintained basic marketing automation using Zoho, Snovio, and AI tools.
●​ Prepared email communications and supported selected A/B tests.
●​ Managed day-to-day LinkedIn activity.
●​ Coordinated external freelancers for SEO, copywriting, and design tasks; collaborated internally on data
privacy and advertising requirements.

Digital Marketing Manager, START-UP, LLC (Ukraine)

04/2020 – 05/2023

●​ Researched the market and competitors to improve marketing strategies.
●​ Managed and updated the company website on WordPress; prepared tasks for SEO optimisation.
●​ Analysed ads in Google Ads and Facebook Ads.
●​ Configured and used CRM systems like Bitrix24.
●​ Created and managed social media content; collaborated with designers on marketing materials.
●​ Managed invoices, expenses, and payments for subcontractors.

Client Service Manager, START-UP, LLC (Ukraine)

02/2015 – 09/2017

●​ Providing consultations and handling customer orders.
●​ Preparing commercial proposals, contracts, and specifications.
●​ Preparing tender documentation.
●​ Entering invoices into 1C software; maintaining sales records in Excel.

Sales Manager, Wholesale Trading Company "Yedyny Postachalnyk"

06/2012 – 12/2014

●​ Consulting and processing customer orders.
●​ Managing a product range of over 20,000 items; participating in business trips.
●​ Entering invoices into 1C software; maintaining sales records in Excel.

Education
Master, Intelligent decision-making systems
KHARKIV TECHNICAL UNIVERSITY

Strengths

●​ Responsible and reliable; consistently deliver on commitments and deadlines.
●​ Goal-oriented; focus on outcomes and continuous improvement.
●​ Communicative and collaborative; align stakeholders across teams.
●​ Proactive and structured; translate requests into clear tasks and workflows.
●​ Detail-oriented; maintain accuracy in CRM, automation, and content execution.

Languages
English: Intermediate Ukrainian: Native Russian: Native