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Опыт работы

Product Manager / Project Manager

с 04.2022 по наст. время (3 года 10 месяцев)
ScroogeFrog AdNetwork, Київ (IT)

Development of a native advertising network from scratch.

Working with publishers. Building a media buying department. Traffic acquisition and negotiations with publishers — Latin American news websites. Drafting contracts. Creating a publisher accounting system within the native advertising network. Developing automated mechanisms to protect against fraud and violations of contractual obligations by publishers. Creating a referral program to attract new clients in the Latin American market.

Working with advertisers. Conducting negotiations and closing traffic purchase deals with the advertising network. Developing an advertiser accounting system for the native advertising network. Coordinating advertising materials with publishers and resolving conflict situations. Automated protection against redirects, cloaking, and prohibited domains in GAM. Transferring conversion data to the advertiser’s tracker via macros, pixel, and postback.

Technical product development. Creating wireframes, website layout for the advertising network, and email templates. Writing documentation for the moderation approval process and FAQs for publishers and advertisers. Building a moderation system for advertising materials for both publishers and advertisers. Developing an algorithm to optimize ad unit delivery to maximize RPM. Integrating HTML code and forwarding click statistics to GAM. Creating native advertising formats, such as News Feed. Integrating the ScroogeFrog AI Antifraud system into the advertising network for fraud protection. Click fraud protection against unreasonable spending. Automatic import of GAM statistics into the advertising network. Building an internal arbitrage team. Working with external affiliate programs.

Account Director

с 11.2017 по 12.2021 (4 года 2 месяца)
Marketcall, Київ (IT)

Working with advertisers (primarily residential real estate). Full-cycle advertiser support within a partner network based on a pay-per-call model. Conducting meetings with advertisers. Product presentations. Conflict resolution. Advertising campaign audits. Collaboration with advertisers’ sales departments. Training sessions. Writing sales scripts tailored to the Marketcall traffic source. Creating landing pages. Coordinating advertising materials with advertisers. Participation in conferences on internet marketing in the primary residential real estate sector. Organization of and speaking at conferences on online advertising in the primary residential real estate market.

Working with webmasters. Full-cycle webmaster support. Coordination of advertising materials with advertisers. Launching new traffic sources. Auditing webmaster performance. Resolving conflict situations. Platform protection against fraud and cross-selling. Optimization of webmaster advertising campaigns to meet Marketcall advertisers’ goals.

Product technical development. SIP telephony setup. Development of a virtual PBX based on Asterisk. Creation of a new call type in the Marketcall system — bundle — enabling call routing to multiple sales department numbers. Development of a multi-cascade landing model for targeted calls. Construction of an in-house call center for filtering webmaster calls and auditing advertising campaigns. Writing call center scripts. Auditing broker performance. Automation of call center operations with phone number databases. Configuration of data import processes.

Scientist analyst

с 11.2017 по наст. время (8 лет 3 месяца)
Institute of Semiconductor Physics, Київ (Освіта, наука)

Contract-based work at the Department of Sensory Systems. Experimental design, sample preparation, and scientific article writing.

Research Fellow

с 11.2015 по 01.2016 (3 месяца)
Aston University, Birmingham, UK, Київ (Освіта, наука)

Academic visitor in the Photonics Department.
Personnel training. Modernization of the spectrometer. Design and execution of experimental work for the Photonics Department of Aston University.

Research Fellow

с 11.2013 по 01.2014 (3 месяца)
Aston University, Birmingham, UK, Київ (Освіта, наука)

Academic visitor in the Photonics Department.
Replacement of the laser equipment of a Renishaw Raman spectrometer. Adaptation of the spectrometer’s operation to meet the needs of the university and its staff.

Junior Research Fellow

с 11.2012 по 10.2017 (5 лет)
Institute of Semiconductor Physics, Київ (Освіта, наука)

Work in the Department of Optics and Spectroscopy
Conducting research and upgrading a Raman spectrometer. Development and calculation of theoretical models. Writing and publishing scientific papers and abstracts. Presentations at international conferences and internal institute seminars.

Work in the Department of ion-beam engineering and structural analysis
Launching of a Secondary Ion Mass Spectrometry (SIMS) laboratory based on the restored ATOMIKA 6500 spectrometer. Development of interface boards. Equipment automation. Installation of the ATOMIKA 4000 mass spectrometer.

Research Fellow

с 11.2011 по 01.2012 (3 месяца)
Aston University, Birmingham, UK, Київ (Освіта, наука)

Academic visitor in the Photonics Department.
Installation of a Renishaw Raman spectrometer. Preparation of operating and safety documentation for university personnel. Configuration and setup of software. Comprehensive modernization of all spectrometer modules. Organization of workshop operations and the procurement (supply) department.

Head of Analytics and Micro-Research Department

с 06.2008 по наст. время (17 лет 8 месяцев)
EDL “Proton-21” Research and Development laboratory, Київ (Освіта, наука)

Operation and maintenance of analytical equipment. Work with international delegations. Analytical services. Formulation of research objectives. Sample preparation. Methodology development. Acquisition, processing, analysis, and visualization of experimental data. Scientific paper writing.
Methods used: High Resolution Scanning Electron Microscopy, Auger Electron Spectroscopy, Energy Dispersive X-ray Spectroscopy, X-ray Fluorescence, Secondary-ion Mass Spectrometry, Glow Discharge Mass Spectrometry, Gas Chromatography–Mass Spectrometry.

Образование

Institute of Semiconductor Physics

Department of optics and spectroscopy, Київ
Высшее, с 2009 по 2012 (3 года)

Postgraduate Studies with honors
Candidate's minimum in Solid State Physics. Material Science with honors

National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”

Faculty of Physics and Mathematics, Київ
Высшее, с 2003 по 2009 (6 лет)

Bachelor of Physics with honors (2007)
Master of Physics with honors (2009)
Department of General and Applied Physics

Дополнительное образование и сертификаты

Candidate's minimum in English with honors, Center for Humanities Education of the National Academy of Sciences of Ukraine

2009, 9 month

Знания и навыки

• Management skills
• Digital marketing
• Physics
• Programming
• Creativity
• Negotiation
• Critical Thinking
• Leadership

Знание языков

• Украинский — свободно
• Английский — выше среднего

Рекомендации

Kostia Novofastovskyi

Kostia Novofastovskyi

CEO, ScroogeFrog Group

Дополнительная информация

Scientific Achievements
Scopus:
https://www.scopus.com/authid/detail.uri?authorId=8962795900
685 citations by 597 documents
67 articles
13 h-index

Hard Skills:
OS: Windows, Ubuntu, HP UX
Management: Jira, Trello
Calculations: Wolfram Mathematica, MATLAB, Maple, OriginLab
Web Analytics: SimilarWeb, SEMRUSH
Web Development: HTML5, CSS3
Design & Multimedia:
Layouts: Figma, Canv
Photo: Adobe Photoshop, GIMP
Animation: Adobe After Effects
Audio: Adobe Audition
Video: Adobe Premiere Pro

Soft Skills:
Stakeholder Management
Cross-Functional Leadership
Clear Communication
Decision-Making Under Uncertainty
Prioritization & Time Management
Risk Management
Conflict Resolution
Result-Oriented Mindset
Adaptability
Ownership & Accountability

Methodology:
Waterfall
Agile
Scrum
Kanban
Lean
XP

Hobby:
Bodyweight training
Cycling
Content Creation
Chess
Checkers

Social Links
Strava:
https://strava.app.link/y1FFZu1CNZb
YouTube:
https://youtube.com/@bike-2-strike