Alexander

Alexander Pavlovitch
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Gemert, The Netherlands, open for relocation
SUMMARY

I am experienced C-suite executive with 20 years of experience leading growth, digital transformation, and
operations across high-tech, SaaS, IoT, marketplaces, telecom, retail, and FMCG. Held senior leadership roles
including CEO, COO, CBDO, CMO, PMO, Head of CRM, Head of Digital Transformation.
Proven track record of full P&L ownership, venture building, and scaling digital businesses through data-driven
growth, product-led strategy, and high-performing teams. Proven ability to build and transform platforms, scale
businesses from zero to tens of millions, and deliver successful exits, including a $120M+ acquisition.

Since 2022 based in the Netherlands; fluent English; Dutch learning.
EXPERIENCE
FleetIQX Aug ’24 – Feb’26
AI MobilityTech Marketplace, https://www.fleetiqx.com Miami, U.S., FL
Interim Chief Executive Officer (remote)
- Designed business model, product architecture & scaling strategy
- Managed initial traction, secured early financing, $600K pre-seed, prepared commercial structure
- Directed IT, operations, and digital marketing
Techno Design Apr ’22 - Jun ’24
Global sourcing provider of apparel and home textiles, http://techno-design.net Dusseldorf
Head of Digital Transformation & IT (commuting)
- Defined and launched global PLM system across 5 countries and 1,300 factories
- Implemented MIS online reporting, including AI-based trend and sales predictions
- Reduced technical garment costing time by 50% and optimized order processing time by 30%
- Led a team of 6 to manage transformation roadmap, PMO governance, IT vendors, and change management
- Managed company venture investments of $2M+ portfolio
OMO Apr ’21 - Feb ’22
IoT Network solution for Internet Service Providers, https://omo.systems Kyiv, Los Angeles
Chief Business Development Officer & Co-Founder
- Led global business development, product-market fit, and international expansion across 12 markets
- Achieved 260K+ B2C users and 24+ B2B customers, and $2M ARR
- Led fundraising, $2M seed, and investor relations
- Managed U.S. market entry, partnerships, and customer acquisition
- Led a team of 65 employees across functions
Alloca Dec ’19 - Feb ’22
SaaS for commercial property, https://alloca.cloud Kyiv
Chief Executive Officer & Founder
- Built platform to 50+ B2B clients and $340K ARR
- Led product, brand, go-to-market, business development and sales
- Managed team of 10 employees
Busfor Jan ’15 - Feb ’21
CIS and Eastern Europe leading bus ticketing platform, https://busfor.ua acquired by BlaBlaCar in 2019
Chief Executive Officer & Co-Founder Kyiv, Moscow, Warsaw
- Built brand, positioning, business model, product and scaling strategy
- Scaled from startup to 4M+ users, $45M ARR, and 60% market share
- Raised $32M investment, led 4 M&As and delivered $120M+ exit to BlaBlaCar
- Managed a team of 150 across operations, engineering, product, legal, finance and digital marketing
- Led new markets entry
- Managed 800 direct and 1500 indirect suppliers, goverment and public relations
- Recipient of the Effie Ukraine 2017 Award

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Philip Morris International Jan ’13 – Dec ’14
Worldwide leading tobacco company, www.pmi.com Moscow, Lausanne
Consumer Marketing Manager
- Led digital strategy and omnichannel marketing for Marlboro, Parliament, Bond Street, Chesterfield
- Managed digital ecosystem, automation, agencies and vendors for 12M+ customers with $20M+ annual budget
- Led a team of 4, driving a 200% increase in active users, a 50% increase in engagement rate, and a 3× increase in
brand engagements
- Led IQOS digital launch, driving acquisition and adoption, achieving 0.8% RU market share in thr first 6 months
Kasta Mar ’12 – Dec ’12
Ukraine leading online marketplace for apparel, home, hard goods and footwear, https://kasta.ua Kyiv
Chief Operating Officer
- Evaluated and optimized end-to-end business processes
- Redesigned and updated organizational structures to support strategic goals
- Identified, validated, and tested new business model ideas and growth verticals
- Managed monthly 60K orders shipments
- Managed 30K sq m warehouse
- Managed 5 delivery channels: 4 courier service companies and National Post
- Implemented network of 27 own pick-ups floors
- Restructured sourcing team of 15 managing 2K sellers
TA Venture Dec ’10 – Feb ’12
International VC firm investing in early-stage startups, www.taventure.com Kyiv
Managing Director E-commerce
- Evaluated early-stage startups for venture investment
- Established e-commerce marketplace: strategy, P&L, operations, CRM, marketing, sourcing, IT
- Led end-to-end company setup and launch
- Defined and executed business and growth strategy
- Led and developed team of 43 employees across functions

OTTO Group Jan ’08 – Sep ’10
Leading German Apparel Retailer, https://www.ottogroup.com Kyiv, Moscow, Hamburg
Chief Operating Officer e-comm Ukraine & Russia
Online flash sales e-commerce platform PRESTIGE acquired by OTTO
- Defined and managed company-wide KPIs for revenue generation across product assortment and sourcing, order
fulfillment, marketing, and IT
- Led the development, implementation, and scaling of end-to-end company operations in Ukraine and Russia,
including:
- Logistics and delivery
- Sourcing
- Retail network launch and ongoing operations
- IT landscape and systems
- Import/export operations
- Led, developed, and scaled operational and commercial teams of 55 employees
- Managed monthly 50K orders shipments, 15K sq m warehouse, 5 delivery channels in 2 countries.
- Implemented network of 5 own pick-ups floors

Vodafone Sep ’06 - Dec ’07
International GSM mobile operator, https://www.vodafone.ua Kyiv
Director CRM
- Defined and managed corporate KPIs for churn and ARPU (Average Revenue Per User)
- Led company CRM strategy development and execution
- Managed and scaled 3 company loyalty programs
- Led CRM IT implementations, including Customer Lifetime Value, Churn Prediction, Campaign Management
- Managed vendor relationships and delivery
- Led and developed team of 11 employees
- Drove cross-company collaboration to align commercial, CRM, IT, and operational functions
- Coordinated closely with headquarters to ensure strategic alignment and execution

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British American Tobacco Apr ’04 - Jul ’06
Global tobacco company, https://www.bat.com Kyiv, Lausanne
Director CRM
- Led the refocusing of marketing strategies for key brands Kent, Vogue, Dunhill, Pall Mall toward segmented,
targeted communications
- Designed, executed, and evaluated integrated marketing campaigns
- Defined brand positioning, pricing, and promotional strategies
- Launched new brands and products
- Owned and managed customer databases
- Designed and implemented core CRM business processes
- Led and coordinated creative and CRM agencies
- Managed multi-channel customer communications across WEB, SMS, Call Centre and POS
- Selected, implemented, and integrated IT solutions

SIEMENS Feb ’02 – Mar ’04
Global leading automation, industrial company, https://www.siemens.com Moscow, Munich
Project Management Officer CRM

UMC Nov ’98 – Jan ’02
Leading Ukrainian GSM mobile company, acquired by Vodafone, https://www.vodafone.ua Kyiv
CRM project manager

BOARD | ADVISORY | MENTORSHIP
Management Board: OMO, Busfor, Kasta, TA Ventures
Advisory Board: LeBoutique, Techno Design
Mentorship: Several Ukrainian startups accelerators

EDUCATION
Master’s: International Business Administration (Summa Cum Laude), Kyiv National University of Economics
Bachelor’s: International Economics & Management (Summa Cum Laude), Kyiv National University of Economics
Certifications: PMI Strategy·PRINCE2 ·IBM PM·SAP:BW/ERP/CRM
Languages: Fluent: English, Russian, Ukrainian. German: basic. Dutch – learning.

SKILLS

Strategic & P&L: Strategy·P&L·Multi-Country·Market Entry·CEO/COO-level Operations·M&A, Fundraising &
Investor Relations
Digital & Transformation: Digital Transformation·AI & MIS·Operational Excellence & Value Realization·Program
& Portfolio Management·Workflows & Processes·GDS, PLM, ERP, CRM, WMS
Marketing, Growth & Customers: GTM Strategy·Product/Digital/Brand Marketing·Omni-channel (Digital, TV,
OOH, BTL, CRM, Retail)·Growth·Supply/Demand
Technology & Platform: Scaling SaaS, IoT & Marketplace Platforms·Product Strategy & Roadmaps·CX, UX,
Mobile & Web Platforms·Automation & Integrations

Leadership & Culture: Cross-Functional Team Leadership·High-Performance Culture Development·Board &
Stakeholder Management·Coaching, Mentoring & Talent Development

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