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ELINA ILNYTSKA
Brand Strategist / Brand & Marketing Manager

WORK EXPERIENCE EXPERTISE:

Brand Mandger, Brand Strategist at Strategy & Brand Management
Machati June 2025 — now
Developed and implemented brand and marketing strategies,
Brand Strategist, Brand & Marketing brand positioning, communication guidelines, tone of voice, and
Manager at Overdone (Project) style guides for diverse brands — including early-stage tech
March 2025 — June 2025 products and creative-tech platforms like Overdone.it. Oversaw
execution across different channels, guiding projects from concept
Brand & Marketing Strategist at Kimera
Beauty @kimera__beauty (Project) to launch. Worked on developing and maintaining brand image
Jan 2024 — Sept 2024 across diverse channels, creating a system which works to make
brands look and sound coherent, recognisable and unique.
SMM Specialist at BetterMe
June 2024 — Oct 2025 Digital Marketing

Brand & Marketing Strategist at Tilo Created and implemented SMM and communication strategies and
@tilophilosophy (Project) content plans. Managed a team of 5+ people, collaborating with
Sept 2023 — Feb 2024
designers, copywriters, and content creators. Focused on aligning

Freelance Brand & Marketing brand identity with short- and long-term marketing goals.
Strategist, SMM Specialist since 2023. Digital Presence
Worked with @sushiicons.com.ua,
@nugastudio_, @shalom.ukraine, Curated and updated websites, online stores, and diverse social
@nisha.space and others.
channels. Worked on mobile- rst content and UX writing. Led
Creative Copywriter & SMM Manager strategic and ideological rebranding of new and existing brands
at Pryvit @thailand.hi, @china.hi, @jpn.hi, across digital platforms.
@jpn.market, @vietnam.hi, @plastic.club
March 2021 — April 2023 Content Creation + Creative writing

Senior Creative Copywriter & SMM Produced content for online media, websites, ads, videos, social
Manager at Enjoy The Wood ( + 9 campaigns, and blogs. Collaborated with UGC creators and
brands) May 2020 — Feb 2022 freelance specialists. Planned and art directed/produced
commercial photo/video shoots. Experienced in copywriting,
Freelance Copywriting & Comms,
editing, rewriting, proofreading, naming, slogans, product
2018 — 2020. Worked with over 40 brands,
including @basnyrugs, @stan.kyiv, descriptions, and translation (EN/UA).
@katsurina.online.
Training & Guides
English Teacher, since 2017 (Skyeng,
Created internal guidebooks and templates for customer support
freelance, online & of ine)
and community management teams. Was responsible for hiring,
onboarding and training new team members.

EDUCATION LANGAUAGES
CONTACTS Brand Strategy at SKVOT Ukrainian (native)
(2025) English (native, 2017 IELTS, C1)

Irpin - Kyiv, Ukraine Pro Copywriting at Genius French (A2)
Marketing (2022)
[открыть контакты](см. выше в блоке «контактная информация»)
Bachelor s in Law at State Tax TECHNICAL SKILLS
[открыть контакты](см. выше в блоке «контактная информация») University (2020) Figma, Miro, Slack, Notion,
telegram @initialseb Advanced English IELTS Training Worksection, Gen AI tools,
behance.net/elinailnytska at Global English (2017) Social Media Insights,
Google Workspace.
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