Анастасія

ANASTASIA KLISHYNA
WRITER, COPYWRITER

KEY INFORMATION
Creative and results-driven copywriter with over 10 years of
experience across a diverse range of industries. Proficient in
crafting compelling brand stories, producing high-quality content
for multiple communication channels, and developing tailored
messaging for different target audiences and brand tones of voice.
Expertise in both digital and traditional media, with a proven track
record of driving brand visibility, engagement, and customer
loyalty. Comfortable working with complex products and adjusting
style to fit brand identity. Adept at collaborating with cross-
functional teams to ensure cohesive messaging and content
consistency.

SKILLS
CONTACT INFORMATION Brand storytelling
Cross-functional collaboration
@anliubimova — Telegram
Digital and print copywriting
Super strong communication skills
[открыть контакты](см. выше в блоке «контактная информация») Analytical mindset
Risk management — I can handle any disaster

LANGUAGES
Eng — Professional working proficiency
UA — Native speaker

WORK EXPERIENCE

BURNY GAMES | BRAND WRITER GROWE | EMPLOYER BRAND WRITER
JAN 2024 — JAN 2025 2023-2024
REMOTE WARSAW, POLAND

Frefddelance 2021 to today
Developed and executed creative copy Created and delivered content that enhanced
strategies that aligned with Burny Games' brand Growe’s employer brand, positioning the
voice and marketing objectives. company as a top workplace.
Crafted engaging content for video game Developed internal and external
campaigns, including website copy, social media communications, including recruitment
posts, email newsletters, and promotional materials, employee profiles, and corporate
materials. culture stories.
Worked closely with marketing and creative Worked with the HR and employer branding
teams to produce content that resonates with teams to craft content for job postings, career
gaming audiences and communicates the pages, and LinkedIn updates that reflected the
brand’s unique identity. company's values and work environment.
Contributed to storytelling efforts by writing Produced
Black Rabbit: materials
2020- 2021 for internal newsletters,
game descriptions, character bios, and in-game employee onboarding, and retention programs,
narrative elements. helping to communicate the company’s mission
Ensured consistency in messaging across all and benefits to potential and current
communication channels, maintaining the tone employees.
and authenticity of the brand. Collaborated on initiatives to increase
engagement with current employees through
storytelling and communication strategies that
promote workplace culture.
FUNDMATES |BRAND WRITER RED BULL | DIGITAL WRITER
2021-2023 2014-2021
USA, CALIFORNIA CIS COUNTRIES

Created and optimized content for Fundmates’ Led the creation of digital-first content for Red
online presence, including website landing Bull's brand communication, focusing on social
pages, blog posts, and customer testimonials. media campaigns, blogs, and email marketing.
Developed brand guidelines to ensure Developed high-energy, brand-aligned copy
consistency in tone and messaging across all that reflected Red Bull’s adventurous and bold
marketing materials. personality across digital channels.
Collaborated with the marketing team to deliver Worked on integrated digital campaigns,
compelling copy for fundraising campaigns, ensuring consistent messaging across platforms
presentations, and investor communications. like Instagram, YouTube, and Facebook.
Crafted targeted messaging for different Partnered with the creative team to create
stakeholders, such as investors, partners, and visually appealing and impactful content that
customers, ensuring alignment with brand drove user engagement and increased brand
objectives and values. visibility.
Supported the development of Fundmates' Analyzed campaign performance metrics to
thought leadership initiatives by producing optimize content strategies and drive higher
insightful articles and reports on relevant engagement rates.
industry topics.

PORTFOLIO
 I WAS ENGAGED IN CREATING IDEAS FOR ARTICLES,
SEARCHING FOR MATERIALS
AND WRITING ARTICLES FOR INTERNAL AND EXTERNAL
CHANNELS
I WAS ENGAGED IN CREATING IDEAS FOR ARTICLES,
SEARCHING FOR MATERIALS AND WRITING ARTICLES
I HAVE BEEN DOING EDITORIAL WORK FOR THE RED BULL MEDIA SITE FOR 5
YEARS.
I WAS RESPONSIBLE FOR CREATING THE EDITORIAL GRID, CREATING IDEAS,
AND WRITING AND EDITING ARTICLES. SHE WAS THE LEADER IN CREATING
CONTENT FOR ALL THE COMPANY'S MEDIA PLATFORMS. IN ADDITION TO
CREATING UNIQUE CONTENT, I WAS RESPONSIBLE FOR DRAWING AND
ADAPTING GLOBAL MATERIALS
TOGETHER WITH ILLUSTRATORS, I CREATE IDEAS AND SCRIPTS FOR
AN ENTERTAINING PAGE THE NEW YORKER
 FOR THE INSTORIES MOBILE APP, WHICH IS TOP IN ITS
SEGMENT, I CREATED A DESCRIPTION FOR THE WEBSITE AND
INSIDE THE MOBILE APP, DEVELOPED A CONTENT STRATEGY FOR
DIGITAL PLATFORMS AND A CONTENT STRATEGY FOR
ADVERTISING THE BRAND ON SOCIAL NETWORKS AND AS PART
OF A PR CAMPAIGN ON EXTERNAL RESOURCES. I ALSO WAS
RESPONSIBLE FOR CREATING TECHNICAL DOCUMENTATION AND
BRIEFINGS FOR CONTRACTORS AND BLOGGERS
 I CREATED A DESCRIPTION FOR THE WEBSITE, DEVELOPED A CONTENT
STRATEGY FOR DIGITAL PLATFORMS AND A CONTENT STRATEGY FOR
ADVERTISING THE BRAND ON SOCIAL NETWORKS. I ALSO WAS RESPONSIBLE
FOR CREATING TECHNICAL DOCUMENTATION AND BRIEFINGS FOR
CONTRACTORS AND BLOGGERS
 I WROTE A LOT OF PRESS RELEASES AND PROMOTIONAL
MATERIALS AS PART OF A PR CAMPAIGN. PARTICIPATED IN THE
FORMATION OF A CONTENT STRATEGY AND WRITING POSTS FOR
SOCIAL NETWORKS