Анна

Anna Barshevska
Junior Programmatic Specjalist
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[открыть контакты](см. выше в блоке «контактная информация») (WhatsApp, Telegram)
Wrocław, Polska

Junior Programmatic Specialist with experience in managing programmatic advertising
SUMMARY campaigns. I am responsible for preparing reports, ensuring the quality of ad placements,
supporting campaign launches and monitoring, as well as performing basic performance
analysis. I work confidently with data, pay close attention to accuracy and details, and am
eager to further develop in the field of programmatic advertising.

JUNIOR PROGRAMMATIC MEDIA BUYER
WORK EXPERIENCE PM GROUP
July 2025 – January 2026
Preparing regular reports on advertising campaigns and verifying data accuracy.
Quality control of ad placements: reviewing websites, ensuring campaign type compliance,
managing blacklists.
Launching advertising campaigns in DSP: tracking setup, creative uploads, and verification
of correct deployment.
Monitoring KPI achievement and performing basic campaign performance evaluation.
Collecting and analyzing market and competitor data, including ad placements and
creatives.
Working with keywords: updating lists and performing basic analysis.

JUNIOR MARKETING SPECIALIST
POLISH INSTITUTE OF CIVIC COOPERATION
February 2023 - June 2025
Creating engaging content for social media (Facebook, Instagram); increased follower count
by 25% within 3 months
Planning and publishing posts 3–4 times a week, following a monthly communication
schedule
Designing graphic materials (flyers, business cards, banners, roll-ups) using Canva, in line
with brand visual identity
Preparing newsletters; average open rate exceeding 40%
Responding to messages, comments, and inquiries on social media; moderating discussions
and building relationships with the audience
Monitoring the performance of organic campaigns – analyzing statistics in Meta Business
Suite and implementing data-driven adjustments (reach, engagement, CTR)

EDUCATIONAL THE ACADEMY OF BUSINESS IN WROCŁAW THE ACADEMY OF BUSINESS IN WROCŁAW
BACHELORS, Tourism and Recreationy MASTERS, PROJECT MANAGEMENT
HISTORY
2018 - 2023 2021 - 2023

COURSES PPC: SPECIALIST IN CONTEXTUAL AND TARGETED ADVERTISING

LANGUAGES Ukrainian - Native Polish - fluent Russian - fluent English - Intermediate

RELEVANT SKILLS Basic knowledge of: DV360, Adpool, Playbuy, Convertadv, Traffic Stars
Google Ads
Meta Business Suite
Similarweb, Semrush
Basic data analysis
Creating content for social media (Facebook, Instagram)
Designing promotional graphics/videos (Canva/CapCut)
Preparing newsletters (MailerLite)
Good organizational skills and team communication
Microsoft Office
Wyrażam zgodę na przetwarzanie moich danych osobowych dla potrzeb niezbędnych do realizacji procesu rekrutacji zgodnie z Rozporządzeniem Parlamentu Europejskiego i Rady (UE) 2016/679 z dnia 27 kwietnia
2016 r. w sprawie ochrony osb fizycznych w związku z przetwarzaniem danych osobowych i w sprawie swobodnego przepływu takich danych oraz uchylenia dyrektywy 95/46/WE (RODO).