Олена

OLENA DYVASHCHENKO
03003, Alicante Spain

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SUMMARY Performance-driven Middle User Acquisition Manager with experience in launching,
optimizing, and scaling paid campaigns across Meta, TikTok, and Snapchat. Skilled in
strategy development, audience targeting, and data-driven campaign
optimization. Experienced in managing high-budget campaigns and delivering
measurable ROI. Seeking opportunities to grow in a product or affiliate-focused
environment.

SKILLS • Developing social media promotion • Campaign scaling and budget
strategies for small and medium management
businesses • Conceptualizing ad ideas and basic
• Planning, launching, and optimizing design for creatives (images, videos)
paid campaigns across Meta, TikTok, • Strategic thinking and problem-solving
Snapchat • Attention to detail and
• Deep understanding of ad accounts, aperformance-oriented mindset
platform algorithms, and campaign
optimization
• Audience targeting, segmentation, and
funnel analysis

EXPERIENCE MIDDLE USER AQUISITION MANAGER, 06/2024 - 12/2025
NDA, UK
• Managed end-to-end paid user acquisition campaigns across TikTok Ads,
Snapchat Ads
• Launched, optimized, and scaled campaigns to achieve growth targets and
maximize ROI
• Monitored KPIs and implemented data-driven optimizations
• Conducted audience research, segmentation, and funnel analysis for
performance improvement
• Managed high-budget campaigns (up to $2M/month per traffic source) with a
focus on scaling
• Produced reports with actionable insights for internal teams and stakeholders

FACEBOOK PAID MEDIA SPECIALIST (MIDDLE) , 02/2023 - 11/2024
Maxim Alyokhin, Odesa, Ukraine
 • Managed end-to-end Facebook & Instagram ad campaigns for fashion, perfume,
and lingerie clients
• Created, tested, and optimized ad creatives (images, videos) to improve
engagement and ROI
• Conducted audience research, segmentation, and targeting for performance
optimization
• Monitored KPIs (CTR, CPC, CPA, ROAS) and scaled campaigns based on
data-driven insights
• Produced reports and actionable recommendations for clients and internal teams

PAID MEDIA SPECIALIST (FACEBOOK ADS), 11/2022 - 12/2023
Daria Buria, Odesa, Ukraine
• Managed end-to-end Facebook and Instagram ad campaigns for multiple clients
across fashion, perfume, and lingerie niches
• Conducted audience research, segmentation, and targeting to optimize ad
performance
• Created, tested, and analyzed ad creatives, copy, and formats to improve
engagement and ROI
• Monitored daily performance metrics (CTR, CPC, CPA, ROAS) and adjusted
campaigns accordingly
• Implemented campaign scaling strategies based on data and client goals
• Provided regular performance reports and insights to clients and internal teams
• Collaborated with designers and copywriters to develop effective creatives
• Stayed up-to-date with Meta Ads updates, trends, and best practices

EDUCATION AND South Ukrainian National Pedagogical University, 06/2020
TRAINING Bachelor of Science: Foreign Languages Education

LANGUAGES English: B2 Spanish: B1

Upper Intermediate (B2) Intermediate (B1)

Chinese (Mandarin): B1 Ukrainian: Native
Native
Intermediate (B1)

Russian: C2

Proficient (C2)