Тетяна

SHVORYAK TETYANA

Personal Details:

Date & Place of birth: 20-FEB-1982, Kiev
Contact info: [открыть контакты](см. выше в блоке «контактная информация»), [открыть контакты](см. выше в блоке «контактная информация»)

Knowledge & Skills:

More than 15 years experience in marketing, strategic analysis, marketing researches, experienced in data analysis and interpretation, making recommendation, conducting negotiations, making presentations and managing the processes.

Professional Experience:

Marketing manager
(2018 – till present days)
VESCO, UMG Investments (www.vesco.com.ua, www.umginvestments.com/)
2000 + employees; mining industry, investing

STRATEGIC ANALISYS

Key markets strategic analysis and development
• export market analysis in terms of production volumes, consumption, export, import
• global trade flows analysis (raw materials and end products)
• end products market analysis and segmentation
• forecasting both raw materials and end products markets
• analysis of competitors ( global and local)
• M&A, Greenfield targets analysis (supporting investments team)

Consolidation and analysis internal statistics data
• product data base consolidation
• sales analysis by products, region, volumes and forecasting
• consumers segmentation

Trend watching
• global macroeconomics trends outlook in general
• industrial trends in terms of raw materials, production technologies, end products, etc
• new market opportunities finding

Analytical and research agencies collaboration
• communication with international industrial analytical agencies
• scope of work preparation
• reports’ analysis to further presentation for TOP management
• analytical partners searching and tender organization
• consumers loyalty analysis

CRM development
• CRM structure and functionally development for sales, logistics and marketing team
MARKETING

Brand development and communication strategy implementation
• brand building on global market through the key communication channels
• RTB definition
• brand book and marketing materials development
• corporate site development and ongoing support
• company representation on key global industrial exhibitions and conference (mainly: Spain, Italy)
• creative agencies collaboration

Marketing manager
(Sep 2012 – May 2018)
OSTCHEM, Group DF (http://groupdf.com)
2000+ employees; Industry and Manufacturing
Responsible for brand management, analytics and market research, trade marketing
• strategic marketing analysis of target markets and company’s opportunities identification (industrial and consumer trends detection, competitive analysis, market research)
• development and implementation of long and short-term marketing plans
• internal marketing information and reporting system maintenance (regular and ad-hoc analytical reports preparation, storing and sharing; marketing support to other functions)
• participation in various industry events (conferences, exhibitions etc.)
• development and implementation of media plan
• brand strategy
• collaboration with agencies
• trade marketing

Head of Shopper Insights BU
(Feb 2012 – September 2012)
Ipsos Ukraine (http://www.ipsos.ua)
Up to 100 employees (marketing research agency)
• development of long lasting collaboration with Key Clients
• negotiations with key clients in terms of new research products and tools presentation
• business proposals preparation, budgeting and sales planning
• managing a research process
• analytical report preparation, business recommendations, key insights and finding delivery
• presentation of the research outcomes to the client, including TOP management and supervisory boards
• development and coordination of the surveys in the countries of post-soviet area (Georgia, Belorussia)
• conducting of the researches aimed to evaluate the potential of new products, analysis of current situation with Client’s brand and competitors, marking of niches into the market
Key Clients: Nestle, JTI

Insights manager
Dec 2010 - Feb 2012 (1 year 3 months)
ABInBev (http://www.suninbev.com.ua)
over 500 employees FMCG
Managing a research process
• collaboration with research agency
• preparation of analytical reports
• collection and interpretation of necessary information (internal/external sources)
Project Management:
• support the Brand Managers team during NPD processes from ideas’ screening to product launch in terms of research result analysis
• evaluation of marketing communications initiatives effectiveness (ATL, BTL, sales promotion, PR);
• preparation of monthly reports and analysis on brand performance (Nielsen, internal data, etc);
• tracking of business environment, competitor activities, brand equity, consumer trends, media and promotional activity;
• manage multi-functional teams on designated projects planning, development, and implementation through all stage gates
• report on projects to Top Management
• run projects alignments and approvals with all stake holders
Consumer Research and Insight:
• analysis of facts and observations from consumer reports
• insights development
• analysis of data to develop, back-up proposals for decisions
• search for best practices within ABI and competition, communicate with other markets for benchmarks, push for implementation of best practices if relevant to local context
• data processing & statistics

Project Manager
(March 2008 - Dec 2010 (2 years 10 months)
GfK Ukraine (http://www.gfk.ua)
100 to 500 employees (marketing research agency)
Cooperation with clients:
• conducting negotiations,
• developing proposals,
• preparing contracts,
• presenting of research results
Managing a research process:
• brief discussion, research objective clarification
• methodology development
• design of screeners, questionnaires, samples
• organization of fieldwork, control, data processing,
• preparation of output materials
• providing with analytical recommendations and conclusions, key leanings and insights
• research results presentation to the Clients
Experienced in research types: product, pack and advertising tests, Usage & Attitude study (U&A), shopper research,
tracking studies, etc.
Key Clients: P&G, McDonald's, Pernod Ricard, Tarkett, Chumak, Henkel, Coca Cola, Sandora, InBev, Nasha Ryaba, Wrigley.

Specialist of programming department
(Apr 2006 - Mar 2008 (2 years)
INTER, TV CHANNEL (http://inter.ua)
100 to 500 employees Media/TV
Preparation of TV products for broadcasting:
• selection of video material for TV programs & shows production,
• preparation of info for TV announcement broadcast,
• pre-test & control of TV products before on air release (quality & legal issues),
• storage & classification of TV products
• program schedule preparation (Las Vegas soft)

Manager
(Feb 2005 - Mar 2006 (1 year 2 month)
Embassy of Spain, travel and translation agency
20 to 50 employees
Organization of adoption process for non-residents:
• negotiations with clients/companies,
• accompany foreigners at their government institutions visits,
• arrangement of legal documents, contracts, certificates required for adoption, translation & interpretation

Organization of traveling abroad & visiting Ukraine:
• arranging & translating of a full range of documents (tourism & business trip),
• booking hotels & tickets, developing of entertainment program (excursions, restaurants, theaters, etc.)

Manager
(Jul 2004 - Feb 2005 (8 months)
Travel agency ‘KINIMPEX-KYIV’ (http://www.konimpeks-kiev.uaprom.net)
20 or less employees Travel
• cooperation with foreign travel agencies, contact negotiations with clients (resident & non-resident), translation, interpretation, correspondence with foreign companies

Education:
1999-2004
Kiev National Shevchenko University (Kiev Ukraine)
Translation & interpretation of Spanish, English languages
Degree in translation & interpretation of Spanish, English languages
1995-1997
The First State Courses of Foreign Languages / Spanish
2006-2007
INTER School (Kiev, Ukraine)
Advertising, PR Marketing & Promo Campaigns Organization; TV Project Management
2007
Consulting Company “KIMO” (Kiev, Ukraine)
Advertising and PR. Marketing and organization of promo campaign
2010
Professional Development of GfK employees (Vienna, Austria)
Internal trainings dedicated to new methodologies and approaches
2010
Professional Development of GfK employees (Brussels, Belgium)
Internal trainings dedicated to new methodologies, approaches (branded methodologies)
2011
Strategic Innovations training (Kiev, Ukraine)
Innovations' development (methods, approaches), evaluation of innovations' potential on early stages
2012
Innovation approaches in marketing research (Budapest, Hungary)
Methodology aimed to evaluate the potential of innovative products, expansion of the current product range/line
Additional Info:
analysis/research skills – expert in data collecting, analysis and interpretation (FMCG, Commodity)
organizational and management skills – people management, projects/processes/team members/external suppliers management
strong communication skills – experienced in analytical data delivery in most efficient way
leadership – team building, team members’ growth
Ukrainian, Russian, English, Spanish (beginner)
Recommendations: available upon request