Sergii

Sergii Ponomarenko
Title: UI UX for websites, apps, SaaS, and eCommerce. Branding and marketing graphics.
Advertising motion and video design. AI image pipelines with SDXL. Adobe Creative
Cloud.
Location: Spain, CET, Open to EU Remote
Phone: [открыть контакты](см. выше в блоке «контактная информация»)
Email: [открыть контакты](см. выше в блоке «контактная информация»)
Portfolio: https://ponomarenkosergii.com
LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)
Behance: https://behance.net/Sergii_Ponomarenko

Professional Summary
Designer with 14 years across agencies, corporations, studios, and freelance. Core focus is UI UX for web
and mobile with conversion oriented flows, clean interfaces, and Figma component libraries. Branding and
marketing graphics as needed. Motion supports ads and launches. Daily AI workflow with SDXL, ControlNet,
img2img, LoRA, and Photoshop AI. On site in Vienna at Strudel Media in 2021 to 2023. Los Angeles in 2023
to 2025. Based in Spain since July 2025.

Highlights
• Over 200 completed projects across UI/UX design, web, mobile, eCommerce, branding, and motion
graphics.
• 10+ years of hands-on UI/UX experience from concepts and wireframes to high-fidelity visuals and
design systems.
• In 2025 my website was shortlisted among the Top 5 UI/UX designs in the healthcare sector in Ireland.
• Created full branding, logo, and mobile app for Fight.fi. Their logo is currently featured in live MMA and
UFC cage events.
• Worked with AMI Entertainment in the USA. Designed promotional content for music artists on the
nationwide AMI jukebox network used in bars and venues across the US.
• 8000+ sales on ThemeForest. Author of high-performing Shopify UI kits, eCommerce themes, and
digital assets.
• Top Rated designer on Upwork with a 100 percent Job Success Score.
• Collaborated with Ukrainian marketing agencies on promo campaigns for ATB, Nova Poshta, Danone,
Snickers, Lay’s, and Chipsters. Responsible for campaign visuals and web design based on brand
guidelines.
• Strong motion design skills in After Effects and Premiere. Creating onboarding animations, UI
transitions, and full-scale promo content.
• AI production workflow. SDXL for concepting and image generation. ControlNet and img2img for
structure control. LoRA for style consistency. Photoshop AI for cleanup and multi-size batch assets.
Creative turnaround reduced by 30 to 40 percent.
• Fluent in Figma, Adobe Creative Cloud, ReadyMag, Axure, NinjaMock. Always open to exploring new
tools.
• Industry experience includes healthcare, fintech, crypto, gambling, logistics, retail, SaaS, entertainment,
and FMCG.

Core UI UX Scope
Websites and content
• Marketing sites, landing pages, multi page corporate and studio sites, portfolio and service pages
• Information architecture, navigation, SEO aware layouts, localization, CMS handoff
eCommerce and monetization
• Full funnel from catalog and PDP to cart, checkout, payments, subscriptions, refunds, loyalty
• Multi currency, tax and shipping, 3DS flows, saved payments, upsell and cross sell, A/B and CRO
Platforms and apps
• Onboarding, account, roles and permissions, SSO, notifications and inbox
• Billing, usage, quotas, entitlements, audit logs, settings and admin panels
Dashboards and data
• KPI cards, data tables, filters, bulk actions, empty and error states, reports and exports
• Drilldown patterns, time series, comparisons, alerts, saved views, share links
Design delivery and quality
• Design systems and Figma component libraries, variants and responsive patterns
• Handoff with clear specs, tokens and breakpoints, accessibility basics WCAG 2.2, QA support
Security and compliance
• KYC and AML flows, consent and privacy, GDPR and cookie choices, rate limit UX, error recovery
AI assisted production
• SDXL concepts and variations, ControlNet and img2img for structure control, LoRA for style consistency
• Photoshop AI for cleanup and batch asset sets, supporting motion in After Effects for launches

Tools
• Figma, FigJam
• Adobe Photoshop, Illustrator, After Effects
• Stable Diffusion XL, ControlNet, img2img, LoRA
• Photoshop AI: Generative Fill and Expand
• Miro, Zeplin, Jira, Confluence
• Shopify, WordPress, Elementor

Experience
UI UX Designer — Initiate (digital agency), 2023 to present
Lead UI UX for multi page sites and funnels. Wireframes, prototypes, high fidelity UI.
Component libraries and style guides. Analytics and A B tests to lift conversion.

Graphic Designer at **AMI Jukebox**, 2023 to present
• Promotional visuals and campaign assets for global recording artists and catalog releases.
• Key art for digital and print in venue screens, billboards, social media, newsletters.
• Adapting label assets to platform specs while keeping visual consistency and brand impact.

UI UX and Graphic Designer at **Strudel Agentur**, Vienna, on site, 2021 to 2023
• On site collaboration with product, marketing and engineering for EU clients in the Vienna office.
• Product and marketing design landings, dashboards, emails, ads. Stakeholder reviews.
• Supporting motion for launches and social. Responsive checks and clean handoff.

UI UX Designer at **Crocoblock**, 2019 to 2021
• WordPress oriented UI kits and templates for e commerce and content sites.

UI UX Designer at **512 digital**, 2015 to 2018
• Web and mobile UI. QA and developer handoff.

UI UX Designer at **Brandslisten GmbH**, 2014 to 2015
• Research, flows and prototypes for a European customer network solution.

UI UX Designer at **Weblium**, 2012 to 2014
• Site builder UX. Component reuse across multiple projects.

UI UX Designer at **Templatemonster**, 2011 to 2012
• Template systems and starter design libraries.
UI UX Designer — GeeksForLess, 2010 to 2011
• Responsive interfaces and design reviews.

Achievements
• Fight Fi. Web3 platform for a UFC partner. Led UX UI and branding. Logo visible on the UFC canvas.
• Top 3 Best Websites in Ireland in 2024 in the healthcare category. Nominee.
• Envato Elite Author on ThemeForest in Shopify eCommerce.
• Top Rated on Upwork with 100 percent Job Success.

Education
• Bachelor of UI UX Design and Computer Science — Admiral Makarov National University of
Shipbuilding (Mar 2021 to Sep 2024)
• Bachelor studies in Computer Science — Open International University of Human Development
"Ukraine" (2008 to 2011)

Professional Certificates
• Advanced Product UI UX Lab. User research, JTBD, flows, wireframes, interactive prototypes,
moderated usability testing.
• Figma Design Systems and Component Architecture. Styles, components and variants, responsive
patterns, accessibility basics WCAG 2.2, documentation and handoff.
• Brand Identity and Logo Systems Studio. Strategy, mark construction, typography, color, grid, brand
book, presentations.
• Motion for Product Interfaces in After Effects. UI motion principles, micro interactions, timing, export
pipelines 9x16 1x1 16x9.
• Stable Diffusion XL for Commercial Design. Prompting, ControlNet, img2img, inpainting, LoRA training,
batch pipelines, upscaling and cleanup.
• Photoshop AI for Production Workflows. Generative Fill and Expand, background replacement, cleanup,
multi size asset sets, automation.

Keywords for ATS
UI designer, UX designer, product design, websites, landing pages, corporate sites, studio sites, portfolio
sites, eCommerce, catalog, PDP, cart, checkout, payments, subscriptions, Shopify, WooCommerce, SaaS,
platform, app, dashboard, data tables, filters, reports, branding, logo, brand book, presentation, After Effects,
motion graphics, Photoshop AI, Stable Diffusion XL, ControlNet, LoRA, Figma, component library,
responsive, WCAG 2.2, A/B testing, CRO, Web3, wallets, CEX onboarding, DEX flows, crypto, exchanges,
gambling