Suzanna

SIUZANNA KOKHAS
Senior Digital Marketing Manager
Content & Growth Strategist
Experienced marketing strategist with over 5 years of proven success in performance marketing and
data-driven growth. Adept at developing and executing comprehensive marketing strategies that drive
growth, enhance brand presence, and optimize campaign performance across multiple channels.
Expertise in strategic planning, campaign management, and performance analytics, with a strong
background in eCommerce and DTC marketing. Known for exceptional leadership, cross-functional
collaboration, and the ability to deliver impactful results in a fast-paced environment.

KEY SKILLS & EXPERTISE

Strategic Planning & Execution – Proficient in developing and implementing comprehensive marketing strategies aligned with business

goals.

Campaign Management – Expertise in leading multichannel marketing campaigns, including product launches, brand initiatives, and

digital marketing efforts.

Data-Driven Performance Analysis – Skilled in using Google Analytics, Google Ads, Facebook Ads Manager, and other platforms to optimize

performance through A/B testing and data insights.

Team Collaboration – Effective at working with creative, sales, and product teams, as well as managing relationships with external agencies

and vendors.

eCommerce/DTC Marketing – Strong background in launching and driving growth for new brands, products, and categories in new

markets.

Budget & ROI Management – Experienced in managing marketing budgets, forecasting, and tracking ROI.

Leadership & Communication – Exceptional presentation, organizational, and leadership skills, with the ability to manage complex projects

simultaneously.

PROFESSIONAL EXPERIENCE

Marketing Manager

Self-Employed | 2023 – Present

Developed and implemented marketing strategies aligned with business objectives, resulting in measurable growth across digital channels.

Created and managed campaign calendars for product launches, brand initiatives, and seasonal campaigns.

Led multichannel marketing campaigns, optimizing performance through regular data analysis and A/B testing.

Monitored and analyzed key performance metrics such as ROAS, CPA, and conversion rates, providing actionable insights to improve

campaign effectiveness.

Managed marketing budgets, ensuring a high ROI on digital and paid advertising channels (Google Ads, Facebook Ads).

Forecasted and tracked campaign metrics, aligning marketing activities with business goals and overall growth objectives.

Worked with creative, sales, and product teams to ensure alignment on marketing initiatives and brand messaging.

Marketing Manager

Hayden Island Cabinets | 2019 – 2023

Developed and executed marketing strategies to promote the brand, including product launches and new product categories.

Managed relationships with external agencies and vendors to ensure campaign success.

Used Google Ads and Facebook Ads Manager to drive brand awareness and sales.

Conducted A/B testing and data analysis to optimize marketing initiatives.

Monitored performance metrics and provided regular insights to leadership.

EDUCATION

Bachelor’s Degree in Business – CHSBC

ADDITIONAL INFORMATION

Proficiency in Google Analytics 4, Google Search Console, Adwords, Bing Ads, and Meta.

Strong leadership, communication, and organizational skills.

Expertise in managing complex projects in a fast-paced, results-driven environment.

Positive attitude, goal-oriented, and highly agile.