Danylo

DANYLO KULAKOV
Operations Specialist

Odesa, Ukraine | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)
Telegram / Instagram: @danidzhy

SUMMARY
Junior Operations Specialist with strong hands-on experience in affiliate marketing, traffic operations,
CRM systems, analytics, and process automation. Background in e-commerce, iGaming SEO, and
international traffic scaling (Ukraine, EU, USA, Canada). Proven ability to build and optimize
operational processes, manage teams, implement AI-driven automation, and increase business
efficiency.

Experienced in working with affiliate models (CPA / RevShare), GEO performance analysis, CRM
implementation, payment systems, and cross-functional coordination between marketing, sales, and
operations. Known for structured thinking, ownership of processes, and focus on measurable
business impact.

WORK EXPERIENCE
Operations Director (COO) / E-commerce Brand (Jewelry) Ukraine / EU / USA | 2022 – 2026

Progressed from Sales Manager to Operations Director, fully owning operational processes and
business scaling.

Key responsibilities and achievements:

Led operational management of sales, marketing, warehouse, and fulfillment departments (up to
7 people).
Identified operational bottlenecks and rebuilt internal processes, resulting in 3× revenue growth.
Implemented and customized CRM systems, financial accounting, and warehouse management
(Sitniks CRM, Google Sheets with advanced formulas, dashboards, and cross-table integrations).
Introduced AI-powered sales agent in Instagram Direct, replacing 3 sales managers, ensuring
instant 24/7 response time, improving conversion rate, and reducing payroll costs by
$3,000/month.
Built and launched an e-commerce website as an additional sales channel; integrated CRM,
payment systems, multi-currency support, and international checkout.
Scaled operations to EU and US markets, including payment systems (Stripe, PayPal, Fondy,
WayForPay) and outsourced fulfillment warehouses.
Recruited, interviewed, onboarded, and trained sales managers, team leads, marketers, and
senior specialists.
Developed SOPs, internal guidelines, and responsibility matrices for all departments.
Launched B2B sales direction and a custom jewelry production unit (design → manufacturing →
fulfillment), fully documenting and integrating processes into CRM.

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Business impact:

Revenue growth: x3
Payroll optimization through automation
Reduced human error and improved operational transparency
Increased scalability and international readiness

iGaming SEO Specialist (Affiliate) Ukraine / Netherlands | 2022 – 2023

Worked with affiliate SEO projects for online casinos and gambling offers.
Purchased and managed trusted domains with strong Google authority.
Created and optimized landing pages with SEO-focused content for gambling queries.
Used tools such as Ahrefs (basic level) for keyword and competitor analysis.
Analyzed GEO performance (Ukraine, Netherlands) and user behavior.
Drove organic traffic to casino partners via affiliate links (bonuses, free spins).
Left the project due to limited growth potential and lack of scaling strategy.

E-commerce Operations & Media Buying (Dropshipping) USA / Canada | 2021 – 2022

Researched and selected products for US and Canadian markets based on demand and customer
pain points.
Negotiated with suppliers in English and Chinese via email and messengers.
Built product landing pages from scratch using website builders.
Created ad creatives and launched paid traffic via Meta (Facebook / Instagram).
Tested dozens of funnels, analyzed performance, and scaled profitable combinations.
Managed a small team (media buyer + assistant).
Fully controlled unit economics, accounting, and operational calculations.

E-commerce & Marketing Specialist (Local Market) Ukraine | 2019 – 2021

Sold products via landing pages and Ukrainian marketplaces.
Conducted product demand analysis and market validation.
Built one-page websites, created ad creatives, and launched paid traffic.
Communicated with suppliers, processed orders, and resolved customer issues.
Implemented CRM systems and integrated them with supplier databases.
Worked directly with customers, handled objections, and improved conversion rates.

EDUCATION
State Biotechnological University Bachelor’s Degree — Cybersecurity
2022 – 2026 (in progress)

Uzhhorod National University Bachelor’s Degree — International Law
2022 – 2027 (in progress)

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SKILLS
Operations Management & Process Optimization
Affiliate Marketing Operations (CPA / RevShare)
CRM Systems (Sitniks, Bitrix24, Notion)
Google Sheets (advanced formulas, pivot tables, dashboards)
GEO Performance & Traffic Analysis
Payment Systems & Financial Operations
Team Management & Hiring
Risk & Anti-fraud Awareness
AI Automation in Sales & Operations

TOOLS & SYSTEMS
CRM: Sitniks, Bitrix24, Notion
Analytics & Operations: Google Sheets
Payments: Stripe, PayPal, Fondy, WayForPay
Traffic: Meta Ads (Facebook / Instagram)
SEO Tools: Ahrefs (basic)
AI Tools: ChatGPT, Gemini, Claude, Midjourney, AI sales agents

LANGUAGES
Ukrainian — Native
Russian — Native
English — A2+ (working proficiency, actively improving to B1)
German — A2

INTERESTS & QUALITIES
Focused on long-term company growth and scalability, with a clear understanding of how operational
decisions impact overall business performance and strategic objectives. Motivated by working in
environments with growth potential and opportunities for process and market expansion.

A structured and responsible operations-oriented specialist with strong analytical and execution skills.
Experienced in building scalable processes, adapting to change, and maintaining operational stability
while continuously improving efficiency and performance.

Possess strong communication skills and effectively collaborate with cross-functional teams,
management, and external partners. Able to quickly adapt to new challenges and environments while
maintaining a consistent focus on quality, efficiency, and measurable business results.

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