Віта

Professional profile
Project Digital Manager (IT / E-commerce) with 8 years of
experience delivering complex digital and e-commerce
projects.
Led end-to-end development of an e-commerce platform
(Megabud): from user research and CJM to UX/UI
coordination, development, release, and post-launch
support.
Strong background in cross-functional team coordination
(development, design, marketing, vendors), stakeholder
management, and delivery in distributed teams.
Vita Opanasenko Experienced in managing scope, priorities and timelines in
fast-changing environments, with strong domain expertise
Project Manager in e-commerce and user-centric product development.
(Growth & E-commerce) Work experience
[открыть контакты](см. выше в блоке «контактная информация») (WhatsApp)
LEROY MERLIN | MEGABUD 01.2024 - 09.2025
[открыть контакты](см. выше в блоке «контактная информация») (Viber)
Project Manager | remoute
@chervonaruta_ua (Telegram)
[открыть контакты](см. выше в блоке «контактная информация») Led end-to-end delivery of the Megabud e-commerce
platform: from user research (CJM) and requirements
Vita Opanasenko
definition to UX/UI coordination, development, testing, and
final release.
Skills
Digital Manager | remoute 04.2021 - 12.2023
Acquisition & growth initiatives
Led all e-commerce marketing activities, owning full-funnel
Performance metrics & KPIs
digital strategy across paid media and search, SEO, content
Go-to-market coordination
and analytics.
End-to-end project delivery
Defined and executed the annual digital marketing
Cross-functional team coordination
strategy, aligning acquisition, conversion, and retention
Marketing funnel strategy
initiatives with commercial and revenue targets.
Digital budget ownership ($100K+ monthly)
Owned media and search strategies, including budget
allocation, media planning, and performance optimisation
Tools across channels.
ClickUp, Trello, Slack, Worksection Launched email marketing from scratch.
GA4, GA 360, GAds, GTM, Hotjar, Figma
AMS Digital Agency 02.2018 - 04.2021
Domain expertise
Head of Account Management (E -commerce) | Ukraine | Kyiv
E-commerce
Managed delivery of multiple e-commerce projects for 6+
UX / CJM
Marketing automation (context) B2B/B2C clients, acting as the primary point of coordination
Cross-market collaboration (local & between clients and internal teams.
international) Coordinated cross-functional teams (IT, design, SEO, PPC,
content) to ensure on-time delivery within agreed scope
Languages and priorities.
Supervised full-cycle website development (WordPress,
Ukrainian: Native
OpenCart, Magento): requirements clarification, UX
English: Intermediate (B1)
coordination, development, testing, and release.
Polish: Elementary (A2)
French: Beginner (A1) Led small project teams (2+ specialists) and aligned
deliverables across departments.
Education Supported data-driven decision-making using GA and GTM
to track performance and inform project improvements.
NTUU “KPI” (2012) Master’s Degree in Industrial
Previous experience
Marketing (B2B). Diploma with Honours
Marketing Specialist | SPEKL 11.2016 – 08.2017
Corporate website management, SEO content optimisation,
AI in Marketing, Laba (2025)
competitor analysis, and Google Ads campaigns.
AI for Business, Google (2025)
E-commerce Strategy, ADEO Group (2024), Advertising Manager | Lombard 03.2014– 10.2016
France Implementation of ATL campaigns (radio, outdoor
advertising) and design adaptation in Adobe Illustrator.