Личные данные скрыты

Dmytro Makarchuk
Marketer — Analytics • Influence • SMM • Content
Active links and portfolio
Contacts Summary
Mail - [открыть контакты](см. выше в блоке «контактная информация») Marketing manager professional with end-to-end experience — I run projects from brief, planning
What’sApp: Active Link and content to analytics (GA4/GTM) and releases. Results: ~600+ tickets sold at festival; 75+ mentions.
Focused on measurable metrics — ROI up to 2.5:1, CR 0.9% from reach, ER +35%.
Portfolio / Links — see at QR

Actual Experience
Education / Learning
Analytics GA4 / GTM – Kontrabass Promo September
Results Responsibility 2025
Google Certificate Program
Performed analytics on source, medium, campaign. Add and track events with UTM marks.
Graduate of learnin project Created reports and tables in GA4 for key purchases. Implement GTM on WIX site.
“Work in Tech 2024”. Provide source vision of sales in Google Analytics. Set up tags in Google Analytics.

Main Program: Music Marketing Manager — OtzheFest July - August
Results 2025
Digital Marketing Responsibility
~600+ tickets sold - general goal achieved. CTA to stimulate ticket & merch sales.
56k+ reach via TG — mentions and reposts. Concept creation and briefs for content.
Additional: 46+ authors promoted the poster. Audience engagement across channels.
Project Management 10+k. views / week on promo video in Instagram. Strategy planning and setting goals.
Writes goals, plan, steps and project description. Promotion via shares and influencer activity.
Data Analytics Create system — folders, documents and sheets. Organisation and process management.

All certificates awarded SMM manager – StarFall unit May - July
(Apr–Oct 2024) Results Responsibility 2025
Reached 1–5 → 30k+ views on organic videos. Running unit pages with content planning.
More details in QR 15+ authors – engaget in cowork, collaborations. Working with photo, video and copywriting.
Formed active community across IG/TT/TG. Media positioning and identity from scratch.
Delivered conversions: donations / target actions. Communication with themed authors, PR.

Makreting junior – Laba Group March - April
Results Responsibility 2025
Gave feedback, ToR for 10 sites, evaluate quality. Get familiar with product marketing and funnel.
Compared 150+ creatives, Ads efficiency. Learn business model of compan, products.
Language knowledge: Calculated metrics and formulas in reports. Onboarding and initial campaign runs.
English - В2.
Oct 2024 –
Ukrainian - С2. Auditor & Private Consultant Feb 2025
Resolved 10+ practical and training issues for people; provided actionable recommendations.
May 2023 –
Industry Research / Learning & Practice Feb 2024
Conducted research into distribution & physical music media (vinyl, cassettes) and run my market
vision and understanding. Attended courses and sought systematic learning.

More detailed — look in QR

Soft Skills Abilities and skills Hard Skills
Organized. Effective setting processes, have strong Analytics – running results and metrics - ROI, CR, ROAS.
management and organizational skills. Setting cabinets and campaigns, find correlations.
Initiative. Create and experimenting new things. Engaging audience – systematically gain reach, views,
Active work communication - in command and outside, influence on revenue, conversions and awareness.
dealing with clients, arrange coworkers connections. Influence marketing - outreach and invite influencers,
Creative mind and thinking - create ideas and concepts. media and agreed about cooperation and collaborations.
Analytical side - have ability to objective evaluatio, look Content Production - generating ideas, creating concepts,
critically at things, and always improve them. formatting ToR, coordinating and post-productio.
High emotional intelligence. Understanding audience - Planning - creating content-plans, tasks and systems with
motivation, behaviou, experienc, wishes and actions. evaluation of timings, budget, quality and command.
Can running independently - have disciplin and priorities. Realisation - systematic and effective running marketing
Self-Regulated - achieve results regardless of conditions. channels, adjusting CTA, purchase stages and people ways.

Tools & Tech:
• Visual - Canva, Edits, CapCut, InShot • AI - GPT / Gemini
• GA4 / GTM • Google - Docs, Sheets • Ads - Meta, Google.

Different experience that shaped personality

Music management Military service & volunteering Various jobs
2017 — present May. 2021 - all 2022 (2018–2024)