Аліна

Kryvtsun EDUCATION

Alina
Specialist, MASС Marketing Automation School
01/2025 – 05/2025
Marketing Automation & Email Systems
Email Marketing Practical training in marketing automation systems and
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workflows
Specialist Building webinar funnels, email automation, and customer
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journeys
Creating automation flows for lead nurturing and course
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enrollment
Hands-on experience with CRM systems, email platforms, and
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no-code integrations
Real-world practice using tools like ActiveCampaign, Klaviyo,
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HubSpot, Make, and Zapier

SKILLS

[открыть контакты](см. выше в блоке «контактная информация») Marketing Automation
Building automated customer journeys
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[открыть контакты](см. выше в блоке «контактная информация») Workflow logic and triggers
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Chop, Zakarpattia oblast, Ukraine Lead nurturing automation
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[открыть контакты](см. выше в блоке «контактная информация») Email Automation
5450b139b Automated email sequences
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Onboarding and nurturing flows
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Behavioral and trigger-based emails
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PROFILE
Marketing Tool Integrations
Platform integrations using Make and Zapier
Marketing Automation Specialist with
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Data flow automation between tools
hands-on freelance experience. I help
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Integration testing and maintenance
businesses automate customer
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journeys, improve lead nurturing, and
CRM Automation
streamline marketing processes using
Contact and pipeline automation
modern automation tools and
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CRM workflow setup
integrations.
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Data synchronization between systems
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PROFESSIONAL
PROJECTS
EXPERIENCE
CRM & Marketing Automation Integration (Make),
Freelance / Self-Employed, Marketing Automation Specialist
Marketing Automation Specialist
08/2025 – 10/2025
07/2025
Built a custom automation scenario in Make using webhooks as
Built and optimized automated
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triggers
webinar funnels from registration to Integrated ActiveCampaign and HubSpot CRM to synchronize
post-webinar follow-ups
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contact and deal data
•Created email automation Implemented conditional routing logic to handle different
sequences for lead nurturing,
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automation paths
onboarding, and course enrollment Automated contact creation, deal creation, and contact–deal
Designed and maintained
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associations in HubSpot
automation flows to improve Ensured accurate data flow and updates between CRM and
customer journeys and internal
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email marketing systems
processes
•Implemented no-code integrations Webinar Funnel Automation, Marketing Automation Specialist
between marketing and CRM 07/2025 – 2025
platforms
Built an end-to-end automated webinar funnel from
Worked with multiple tools to
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registration to post-webinar follow-up
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ensure accurate data flow and
Set up automated email reminders and follow-up sequences
automation reliability
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•Designed post-webinar automation, including course
enrollment flows
 CERTIFICATES Implemented trigger-based logic to guide users through the
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funnel
https://credential.klaviyo.com/9129cf Reduced manual work by automating communication and user
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50-1880-41c5-bc45- management
fd3218cc5ab3#acc.zEPKNyaC
Certified knowledge of Klaviyo Shopify & Klaviyo Customer Segmentation & Email Automation,
Sports Equipment Ecommerce
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platform features and core
functionality 11/2025 – 12/2025
Email and SMS automation setup
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Set up customer segmentation in Klaviyo for a sports equipment
and management online store. Designed and implemented automated email flows
Audience segmentation and data-
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targeting different customer groups to improve engagement and
driven targeting sales. Integrated Shopify data to ensure accurate tracking and
Flow creation and optimization for
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personalized messaging.
customer journeys
Best practices for email deliverability
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and performance tracking