Roman
Marketing specialist, 130 000 грн
Контактная информация
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Опыт работы
Chief Marketing Officer
с 06.2024 по 12.2025
(1 год 7 месяцев)
Whitemonkeyagency, Дистанційно (Маркетинг, реклама, PR)
* Managed 15+ client projects in parallel, from beauty and EdTech to dropshipping and consulting, ensuring stability, growth, and strong performance across all accounts.
* Led cross-functional teams (media buyers, SMM specialists, designers, copywriters, analysts) - task setting, execution control, deadlines, and delivery quality.
* Ran weekly performance reviews and KPI checkpoints for specialists, adjusted priorities, held team syncs, supported motivation and accountability.
* Built internal processes: SOPs, briefs, reporting systems, documentation and dashboards (Notion, Google Sheets, Trello).
* Participated in hiring: screening, test tasks, onboarding, and ramp-up control for new hires.
* Owned client communication end-to-end: feedback loops, reporting, expectation management, and retention.
* Crisis management: rescued projects that were stuck or underperforming, identified bottlenecks fast, and fixed them without chaos.
* Initiated a unified Notion dashboard across all projects, reducing confusion and cutting reporting time by ~2x.
* Hands-on execution when needed: launched quick tests, mini-funnels, improved positioning and content direction to achieve faster wins.
* Known as an "orchestra person" - not just a manager, but a driver who ensures outcomes, protects the team, and keeps clients happy.
Head of sales department
с 05.2023 по 05.2025
(2 года)
EdTech / Infobusiness, Дистанційно (Освіта, наука)
* Built a full sales department from scratch: hiring, onboarding, KPI system, scripts, analytics, and motivation model.
* Trained sales reps with zero experience into confident top performers closing $500-$3,000+ checks.
* Developed custom sales scripts for different customer types, products, and objections.
* Conducted customer development interviews and deep audience research to improve conversion at every funnel stage.
* Built a multi-touch lead nurturing system: email marketing, SMS, retargeting, Telegram warm-up, webinars, Instagram warm-ups.
* Personally closed 100+ clients via Zoom and DMs, with a strong share in premium programs (average check $3,000+).
* Organized and hosted sales webinars generating $10,000 in revenue in a single evening.
* Continuously improved funnel performance: segmentation, hypothesis testing, new sales formats and entry points.
* Delivered stable sales growth even during difficult launch periods through flexible management and product-line optimization.
PRODUCER AND DIGITAL MARKETER
с 05.2021 по 07.2025
(4 года 3 месяца)
FREELANCE / SELF-EMPLOYED, Дистанційно (Маркетинг, реклама, PR)
Delivered 25+ online launches for clients and own projects, from zero to stable profit. Built and scaled an online school generating $170,000+ revenue in 2 years. Best launch: $76,000 revenue with $6,000 ad spend (12x ROI).
Responsibilities and achievements:
* Produced and launched digital products end-to-end: audience research, positioning, program structure (methodology), copywriting, paid ads, warm-up content, packaging, consultation funnel.
* Worked with experts across niches (psychologists, marketers, freelancers, consultants), helping them reach their first $1,000-$5,000 months from knowledge monetization.
* Built an educational ecosystem: courses, communities, mentoring programs.
* Created 70+ automated funnels and warm-up sequences (bots, lead magnets, storytelling, long-form sales pages, webinars, video presentations).
* Wrote and edited hundreds of marketing materials: Reels scripts, Stories, long sales letters, consultation and webinar scripts.
* Managed teams of designers, tech specialists, copywriters, project managers.
* Led expert growth and media: Instagram, TikTok, Telegram, webinars, streams, warm-up content.
Key numbers:
* Total revenue across client and own projects: $400,000+
* Best launch: $76,000 revenue with $6,000 investment
* Typical launch ROI: 300%+
* 50+ experts helped with packaging and stable sales
* Average launch result: $3,000-$15,000 depending on niche and format
Core strengths:
* Deep audience psychology and messaging - I know how to speak to pain and desire.
* Producer mindset + creative marketing + performance approach.
* Systems in chaos - I create structure where there was none.
* Strong leadership: align people, inspire, control execution and deadlines.
* Sales through understanding people - fast reading of motivation, fears, and decision logic.
* Fast and flexible under pressure - strong in launch mode.
* High-level operational management (Notion, Trello boards, processes, prioritization).
* Strong marketing intuition: buyer journey design via content, offers, visuals, formats.
* Advanced AI usage for automation (ChatGPT, agents, Notion systems, bots, CRM).
* Multi-project management without quality loss.
SALES MANAGER (KEY ACCOUNT)
с 04.2018 по 05.2021
(3 года 2 месяца)
Grafio Decor, Київ (Будівництво, архітектура, дизайн інтер'єру)
* Managed premium-segment sales with full deal ownership: from first contact to project delivery.
* Closed deals totaling 20M+ UAH, including international export projects.
* Managed multiple large projects simultaneously, coordinating logistics, installation, and quality control.
* Prepared commercial proposals, worked with architects, designers, partners, and end customers.
* Built internal communication systems between production, logistics, and installation teams.
* Supported brand development: presentations, automation, and initial paid social campaigns.
* Known as an "orchestra person" handling client communication and operational coordination under pressure.
Знания и навыки
- Комунікабельність
- Digital-маркетинг
- Самостійне прийняття рішень
- Розробка маркетингової стратегії
- Налаштування таргетованої реклами
- Уміння аналізувати
- Креативність
- Проведення рекламних кампаній
- Розробка контент-стратегії
- Ведення CRM
- Facebook Ads Manager
- Canva
- Продажі та скрипти
- Аналіз воронки продажів
- Позиціонування продукту
- Аналіз конкурентів
- Google Tag Manager
- Pixel Meta (Facebook Pixel)
- TikTok Ads
- Notion
- SmartSender
- SendPulse
- Manychat
- Smart Sender
- Управління командою
- Побудова відділу продажу
- Побудова відділу маркетингу
- Робота з лідогенерацією
- Клієнтський сервіс
- Ведення переговорів
- Заключення угод
- Емоційний інтелект
- Публічні виступи
- Харизматичність
- Адаптивність
- Критичне мислення
- Лідерство
- Гнучкість мислення
- Комунікативність
- Організація процесів
- Робота з аудиторією
- Написання рекламних текстів
- Побудова воронки продажу
- Продюсування
- Методологія інфопродукту
- Коучинг
- Копірайтинг
- Прогрів аудиторії
- Робота з запереченнями у продажах
- Аналіз цільової аудиторії
Знание языков
- Английский — выше среднего
- Украинский — свободно
- Испанский — средний
Дополнительная информация
SKILLS
* Digital Marketing and Growth Strategy
* Marketing Strategy and Go-to-Market
* Funnel Building and Conversion Optimization
* Audience Research, Customer Development, Positioning
* Paid Ads: Meta Ads Manager, TikTok Ads
* Analytics: Google Tag Manager, Meta Pixel, funnel analytics
* Content Strategy and Creative Direction
* CRM and automation: SmartSender, SendPulse, ManyChat
* Team Leadership and Cross-functional Management
* Sales systems: scripts, objection handling, Zoom closing
* Copywriting: long-form sales pages, storytelling, scripts
* Tools: Notion, Trello, Google Sheets, Canva
ABOUT ME
I believe work should be interesting and meaningful, not a classic office routine for the sake of "being busy". I perform best when I see purpose, autonomy, and clear responsibility zones. I value direct communication and effective Zoom meetings that move the project forward.
I prefer fair compensation models: either a fixed rate + performance-based bonus, or a strong fixed rate for roles tied to revenue and profit. I do not cover other people’s responsibilities - I deliver best when roles are defined and accountability is clear.
What energizes me:
* Working with people and teams
* Execution control and task management
* Building processes and systems
* Sales via Zoom - I genuinely enjoy it
Ideal work format:
* Autonomous ownership with access to a team
* Communication only on business: tasks, feedback, reporting
* Clear role boundaries and accountability
* Trust-based collaboration with structured management
Proud achievements:
* Online school with $170,000 revenue, one launch $76,000 with $6,000 investment
* Spanish residency and ability to live in Europe as a result of a long-term strategy
* 12 years with my wife - in life and business
* Built a team delivering projects end-to-end: from idea to measurable results
* Closed a B2B deal of 5M UAH and managed processes and team
* Worked with hundreds of clients across different niches and formats
* Successfully transitioned from a creative profession into business while staying authentic in communication
Personal:
* Sports: football, tennis, swimming, sea
* Reading for growth and inspiration
* Esports for recharging
Currently based in Vietnam (Da Nang). Always online, stable internet, no blackout risks, and fully available for remote collaboration.
If you reached this part, I suggest a short Zoom call. In 15-30 minutes you will quickly understand whether we are a good match. For me, the team and people matter as much as the role.
Другие резюме этого кандидата
Рассматривает должности: Маркетолог, Керівник відділу маркетингу, Тим лід, еще 6 должностей
130 000 грн
Удаленно
Высшее образование · Полная занятость
- CMO (Chief Marketing Officer), Онлайн-школа (EdTech), 7 месяцев
- Директор з маркетингу, Whitemonkeyagency, 1 год 7 месяцев
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