Ганна

MARKETING MANAGER / PERFORMANCE
& DIGITAL MARKETING SPECIALIST
(IGAMING & FINTECH)

GANNA SEMENKOVA

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PROFESSIONAL EXPERIENCE

Marketing Specialist — 2021-2026
PERSONAL PROFILE Projects:
Brains & Brands
School of Psychology
School of Astrology DJOTISH
Founder: www.processing.news
Marketing Strategy & Vision, Demand Generation & Growth, Product & Go-
Location: Portugal to-Market, Data, Analytics & Budget, Customer & Market Insight, Executive
& Company Impact, High-Intent Audience Targeting, Funnel Architecture,
Built and scaled advertising systems that supported 10–30% funnel
conversion rates
AREAS OF EXPERTISE
Kais Agency (OTIMISOÁSIS UNIPESSOAL LDA)
Performance & Growth Marketing SILVER SCREEN Hotel & Café ALEGRIA
iGaming & FinTech Marketing Data, Analytics & Budget, Customer & Market Insight, Executive &
Meta (Facebook & Instagram) Company Impact, Brand Management, Demand Generation & Growth,
Advertising Expertise in planning, executing, and optimizing advertising campaigns
Google Analytics & Data Analysis
Conversion Rate Optimization Co-founder & Bizdev — Processing.News (FinTech Media Project)
(CRO)
September 2023 – Present
Email & CRM Marketing
✔ Defining a niche, expert positioning (Wikipedia-style payment insights)
Content & Creative Strategy
✔ Creating specialized, SEO-friendly content
Market & Competitor Analysis
Brand & Communication Strategy ✔ Building a newsletter and owned audience
Regulatory-Aware Marketing ✔ Utilizing affiliate partnerships
(Payments & FinTech) ✔ Promoting on targeted professional channels (e.g., LinkedIn, Telegram)
Google Analytics (GA4), Reporting ✔ Aligning messaging with the interests of payment professionals and
& Dashboards businesses
Meta Ads Manager ✔ Analytics & Budget
CRM & Email Marketing Tools
Marketing Automation
✔ Partner & Affiliate Monetization Strategy

Data Analysis & Performance
Tracking
Funnel & Landing Page EDUCATION HISTORY
Optimization
BA in English Language & Literature — Mariupol State
University (2014–2018)
OTHER SKILLS Marketing & Communications — LABA University, Kyiv
(2018–2019)
Speaks 4 languages: English, Business Development — LIKE Online School (2020–2021)
Ukrainian, Russian Building Custom Regional Reports with Google Analytics
Getting Started with Google Analytics — Coursera
Level: Fluent
Advertising with Meta — Coursera
Foundations of Digital Marketing & E-commerce —
Portugues language Coursera
FinTech: Foundations, Payments, and Regulations
Level: Advanced Corporate Finance Fundamentals
Management — University of Geneva (Coursera)
Neuromarketing & Neuropsychology — Brains & Brands
(Mari Saxon)