Катерина

KATERYNA MOTINA Marketing Manager
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EDUCATION Strategic Marketing & Project Manager with 9+ years of experience in scaling global
web portfolios. Expert in driving organic growth through market gap analysis and
National Technical University strategic category implementation, resulting in a +30% increase in total traffic.
Kharkiv Polytechnic Institute, Proven track record in orchestrating complex multi-platform content plans and
Master's in Philology English Translation leading cross-functional teams of 8+. Specialist in partnership management,
01/2009 – 12/2014 having developed tiered sponsor packages and expanded brand reach to 1M+ users
via influencer networks.

SKILLS
EXPERIENCE
Strategic Marketing & Project
Management: Multi-Platform Team Leader, Wedding Forward
Strategic Management, Team 11/2016 – 08/2023
Leadership & Mentoring (8+ •Management & Partnerships
members), Workflow & Process •Multi-Platform Management: Orchestrated operations for 3 separate websites
Optimization, Recruitment & Hiring, with a unified growth strategy.
Partnership Building & Cross- •Team Leadership: Led a team of 8 content creators; managed full recruitment,
promotion, Stakeholder hiring, and professional training.
Communication, Strategic Planning. •Monetization & Partnerships: Developed tiered sponsor offer packages,
managed high-level expert/​influencer collaborations and affiliate programs.
SEO & Growth Analytics: Search
Engine Optimization (SEO), •Stakeholder Liaison: Served as the primary liaison to the CEO/​Founder to align
Competitor & Market Auditing, SEO creative output with business objectives.
Gap Analysis, Conversion •Workflow: Coordinated internal communications via Trello, Notion, and Slack.
SEO, Strategy & Structure
Optimization (CRO), Link Building
Semantic Planning: Built complex semantic cores and conducted in-depth
Strategy, UX & Content
•

Differentiation, Semantic Planning, keyword analysis (Ahrefs, SEMrush) to secure Top 3 rankings.
Ahrefs, SEMrush, Google Analytics, •Website Structure & Innovation: Designed and implemented new website
SimilarWeb, Hotjar, Screaming Frog. structures and categories based on untapped content niches, increasing traffic
by 30%.
Human Resources & •Market Intelligence: Conducted deep audits of competitors to identify content
Leadership: Team Leadership & gaps and emerging industry trends.
Mentoring (8+ members), •SEO Gap Analysis: Captured high-volume search traffic previously dominated by
Recruitment & End-to-End Hiring rivals through aggressive optimization.
Process, Job Vacancy Creation, Staff •Link Building: Managed sophisticated cross-linking and sponsored post
Training & Professional strategies to maximize backlink equity.
Development, Strategic Workflow UX & Growth Results
Orchestration, Stakeholder Liaison •UX Innovation: Analyzed user behavior (Hotjar, SimilarWeb) to implement
(CEO/Founder Level), Conflict structural innovations, leading to a 45%–60% increase in average time on site.
Resolution •Benchmarking: Monitored performance data to ensure growth outpaced
Collaboration: Partnership Building, industry leaders.
Cross-promotion, SEO Collaboration, •Lead Generation: Optimized SMM campaigns and KPIs, achieving a 30%
Team Leadership increase in lead generation.
Brand Reach: Expanded brand reach to 1M+ unique users via targeted influencer
Content & Creative Operations: Full-
•

strategies.
Cycle Publishing, WordPress Technical & Creative Execution
Management, Social Media WordPress Mastery: Managed the full publishing cycle, integrating optimized
Ecosystem Management, Content
•

video, images, and custom collages.
Planning & Strategy, Copywriting & AI Implementation: Used ChatGPT, Midjourney, and Runway to elevate code
Editorial Oversight, Figma, Canva,
•

quality and visual assets.
CapCut, Adobe Photoshop. •Design: Used Figma and Canva for professional image editing and specialized
AI Innovation & Digital Tools: AI collage creation.
Implementation (ChatGPT,
Midjourney, Runway, Jasper,KlingAi),
Notion, Trello, Slack, Mailchimp
 LANGUAGES Copywriter, Styleflyers
10/2015 – 07/2019
English: — Advanced Visual Content Creation: Processed and edited promotional flyers and social
•

German: — Intermediate media previews using Adobe Photoshop, ensuring high-quality visual standards
for digital distribution.
Russian: — Native Brand Voice Consistency: Maintained a cohesive and persuasive brand voice
•

Ukrainian: — Native across all digital assets to build trust and authority.
Social Media Ecosystem: Developed and executed comprehensive content plans,
•

increasing audience interaction and brand visibility.
CERTIFICATIONS &
COURSES SMM Manager, SEO Brothers
03/2022 – 10/2022 | Riga, Riga, Latvia
Digital Marketing Course Projector
08/2024 – 11/2024 Brand Persona Development: Created and managed detailed brand personas,
•

including unique biographies and visual identities, to build high-trust
Figma Basics community engagement.
2023 Strategic Content Planning: Developed and executed comprehensive content
•

calendars tailored to each persona to ensure consistent posting and alignment
Basic Photoshop Course, Krakow with marketing goals.
2022 Multi-Account Operations: Orchestrated a complex network of social media
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profiles, managing the full lifecycle from registration (email/​data verification) to
Social Media Marketing (SMM) daily interaction.
Course, Narrative Creation: Authored engaging stories and posts to humanize digital
•

New Mindset Educational Center identities and attract targeted audience segments in competitive niches.
2016 Digital Identity Management: Handled technical aspects of account
•

maintenance, ensuring security and consistent online presence across multiple
platforms.

Editor, American Project (Hairstyles & Manicure)
09/2016 – 05/2017
Editorial Oversight: Directed content creation for a niche US-based digital
•

project.
Visual Content Editing: Searched for and edited high-quality images based on
•

specific technical requirements.
Article Production: Authored text and managed the creation of specialized
•

articles.

Content Moderator, Genesis Tech
03/2015 – 11/2016
Platform Integrity & Safety: Monitored and moderated user-generated content
•

for a high-traffic classifieds platform, ensuring total compliance with
community guidelines and legal requirements for English-speaking markets.
Policy Enforcement: Executed complex moderation policies to identify and
•

remove fraudulent listings, spam, and prohibited content.
Quality Assurance & Conflict Resolution: Performed rigorous data verification to
ensure the accuracy of advertisements and managed reported content disputes.

English-speaking Copywriter & Interior Designer, Comtech Ltd
08/2015 – 11/2015
SEO-Optimized Content Engineering: Authored high-quality articles strictly
•

optimized for search engines based on specific technical task instructions and
keyword requirements.
Technical Instruction Compliance: Meticulously followed detailed briefs (TK) to
•

ensure proper keyword density, H1-H3 header structure, and meta-data
implementation.