Олександр

Oleksandr Piharev
User Acquisition Manager | Meta Ads Specialist Odessa, Ukraine | [открыть контакты](см. выше в блоке «контактная информация») |
[открыть контакты](см. выше в блоке «контактная информация») LinkedIn | Telegram: @cherezternii9

Professional Summary

Performance-driven User Acquisition professional with over 5 years of experience in digital
marketing and e-commerce. Proven track record in scaling Meta Ads campaigns for Tier-1
markets (USA) with a strong focus on ROAS and long-term profitability. Expert in balancing
LTV/CAC ratios and optimizing marketing funnels through data-driven testing and creative
analysis.

Core Competencies

●​ Performance Marketing: Expert-level Meta Ads management (testing, scaling,
optimization).​

●​ Market Focus: Extensive experience targeting Tier-1 English-speaking markets
(USA).
●​ Growth Metrics: Deep understanding and management of CAC, ROI, LTV, and
ROAS targets.​

●​ Analytical Tools: Proficient in Google Sheets, Facebook Ads Manager, and Shopify
Analytics. Familiar with data visualization workflows (Tableau, Amplitude).​

●​ Conversion Optimization: A/B testing, product research, and creative asset
performance tracking.​

Professional Experience

GSM Growth Agency | July 2024 – October 2025 Head of Strategic Operations & Special
Projects

●​ Coordinated strategic marketing initiatives for high-value clients, ensuring alignment
between business goals and campaign performance.​

●​ Identified project growth points and delivery risks, reporting directly to the CEO on
performance metrics.​
 ●​ Streamlined internal workflows using ClickUp and Confluence to improve campaign
launch efficiency.​

GSM Growth Agency | September 2022 – July 2024 Head of Media Buying & Client
Success Manager

●​ Managed performance marketing teams to achieve consistent ROI and ROAS
targets (>2.2x) for e-commerce projects.
●​ Developed and executed retention strategies that resulted in a client LTV of up to
80%.​

●​ Analyzed marketing funnels to address bottlenecks and improve overall project
profitability.​

GSM Growth Agency | May 2021 – September 2022 Media Buyer Manager

●​ Led a team of 5 media buyers, overseeing the execution of high-budget advertising
campaigns.​

●​ Optimized operational planning to reduce campaign launch times by 20%.​

●​ Conducted weekly performance reviews to ensure KPI alignment across all managed
accounts.​

GSM Growth Agency | May 2020 – May 2021 Media Buyer & E-commerce Marketing
Specialist

●​ Launched and scaled Facebook Ads campaigns for diverse e-commerce clients,
targeting Tier-1 markets.​

●​ Achievement: Successfully scaled multiple campaigns achieving ROAS > 3x.
●​ Built and optimized 30+ Shopify stores, focusing on product page conversion and
funnel flow.​

●​ Collaborated on creative testing and product research to find winning acquisition
approaches.​

Education

ONAFT (Odessa National University of Technology) | 2018

Languages

●​ English: Upper-Intermediate (B2+)​
 ●​ Ukrainian: Native​

●​ Russian: Native​

Tools

Meta Ads Manager, TikTok Ads, Shopify, ClickUp, Trello, Google Sheets, Tableau (Learning),
Amplitude (Learning)