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Опыт работы

Head of PR Group

с 05.2013 по наст. время (12 лет 11 месяцев)
PocketBook, Дистанційно (IT)

Media Communications & PR:

Developed and executed global communication strategies and brand narratives.
Defined core messaging and USPs for the brand and products.
Managed and coordinated PR agencies across multiple markets.
Selected and onboarded new communication partners.
Coordinated media communications internationally to ensure consistency.
Developed and implemented content strategy for media outreach.
Created brand and product communication materials for media relations.
Content strategy created throughout different channels.
Managed copywriter’s work and supervised content production for media communications, social media, corporate Blogs, other channels.
Organized press-events, provided PR and communication support for industry events.

Marketing:

Contributed to the development of the overall marketing strategy.
Supported advertising campaigns with communication planning and materials.
Developed marketing assets.
Organized participation in industry events.

Product Management & Marketing:

Supported the R&D team during investigation and validation stages with market and competitive research.
Developed the products creative concepts, including product naming, package directions, color namings, etc.
Created products’ positioning and USPs.
Developed product materials (package, product sleep-screens, demo-mode’s materials, documentation and supporting materials).

Brand Marketing:

Developed the full brand strategy from scratch, incl. finding Brand Agency, creating of the Brand Book, producing corresponding brand materials (for InkPoster brand).
Participated in rebranding and new Brand Book creation and new branding implementation in materials (for PocketBook).
Monitored the branding alignment across all brands' materials and channels (PocketBook & InkPoster brands).

Key achievements:

- Growth of Brand Awareness across markets;
- Brand visibility across countries;
- Strong products positioning that allowed stand apart from competitors;
- Successful product launches;
- Consistent Media Communications and strong relations with key Media;
- Brand alignment across channels.

PR manager

с 01.2012 по 04.2013 (1 год 4 месяца)
Terrasoft OJSC, Київ (IT)

Created a communication strategy,

Generated news stories,

Regular (weekly) communication with targeted Media,

Developed the top-manager’s personal brand: initiating mentions in articles, interviews in Tier-1 Media, etc.

Content creation for official company’s channels (web-page, partners’ hub, Facebook page),

Copywriting: press releases, news, articles, success stories, case studies (other partner references) for b2b communication, interviews with top company managers,

Organized and conducted photo shoots and video shoots with partners and top managers of the company,

Organized events (including the annual Terrasoft Customer Forum): coordinating the work of the PR agency for Event Management support.


Key Achievements:

- Increased brand awareness among b2b partners, that brough new contracts,
- Raised brand credibility on b2b market,
- Created market leader position.

Brand manager

с 08.2010 по 12.2011 (1 год 5 месяцев)
Blitz-Inform Publishing House, Business Newspaper www.business.ua, Київ (ЗМІ, медіа)

Blitz-Inform Publishing House, Business Newspaper
www.business.ua

Brand manager

Created Digital Marketing Strategy,

Audience analysis (Google Analytics, Gemius research),

Coordinated SEO implementation,

Searched for partners for traffic exchange,

Email Marketing,

Developed and implemented subscription campaigns and contests for readers,

Maintained the Facebook page,

Created and managed of traffic-driven editorial materials/news,

Organized online conferences, including with opinion leaders,

Key Achievements:
In 6 months, the website of the newspaper BUSINESS - www.business.ua entered the top 15 websites in Ukraine.

Brand manager

с 04.2010 по 08.2010 (5 месяцев)
Viva! magazine, Edipress Ukraine publishing house, Київ (ЗМІ, медіа)

Competitive environment analysis, audience analysis,

Marketing strategy and budgeting,

Planned and conducted barter advertising campaigns on television, radio, in print Media, and online,

Planned and conducted the editorial subscription campaigns,

Organized and implemented BTL activities (in-store promotions, sponsorships, sampling),

Copywriting: press releases, news, PR texts, including texts for television and radio commercials,

Developed key messaging and creatives for advertising campaigns (for printing, outdoor advertising, layouts for internal publications),

Event Management.

Key Achievements:

Successful subscription campaign launched

Strengthened the position of the leading entertainment magazine in Ukraine

PR-менеджер

с 09.2005 по 04.2010 (4 года 8 месяцев)
NATALI Magazine, Blitz-Inform Publishing House, Київ (ЗМІ, медіа)

PR Manager (+ Editorial interpreter (English) & Reporter for Tourism and Culture sections of the magazine)

Competitive environment analysis, audience analysis,

Marketing strategy and budgeting,

Organized and implemented of BTL activities (in-store promotions, sponsorships, sampling),

Creative and communication support of Editorial subscriptions campaigns,

Planned and conducted barter advertising campaigns with partnered Media on television, radio, in print Media, online.

Created editorial content with celebrities (articles, interviews, special projects) in frames of barter campaigns with TV channels and radio,

Copywriting: press releases, news, PR texts, including texts for television and radio commercials,

Developed messaging and creatives for advertising campaigns (for printing, outdoor advertising, layouts for internal publications),

Event Management: editorial events for subscribers, events for VIP clients and celebrities, press conferences for partnered projects.


Planned photoshooting concepts (incl. with celebrities), organization and supervision,

Searched for and established new partnerships (e.g. Ministries of Tourism, Cosmetic brands, Talent Agencies, etc).

Key Achievements:
- Launched successful barter-based TV and Radio campaigns
- Successful subscription campaigns launched
- Increased Brand Credibility among b2b partners, resulted in partnerships
- Strengthened brand's "prestige" for celebrity engagement, resulted in co-projects
- Keeping stable print magazine's circulation\sales in times of online Media expansion.

Образование

Київський Економічний Інститут Менеджменту

Зовнішньо-економічні діяльність, Київ
Высшее, с 1999 по 2004 (5 лет)

Знания и навыки

• Креативність
• Уміння аналізувати
• Самостійність
• Гнучкість
• Критичне мислення
• Уміння стуктурувати інформацію
• Комунікативні навички
• Уміння презентувати інформацію
• Фокус на ключовому
• Робота в команді
• Мотивування інших

Знание языков

Английский — свободно

Дополнительная информация

Public Relations Manager with over 18 years of experience, incl. 12+ years in an international Tech company. Shaping brand narratives, and building brand reputation across markets. Developing and executing global PR and Media communications strategies. Coordinate and supervise PR agencies in multiple countries. Finding new agencies and selecting through competitive tenders. KPI setting, and performance monitoring to ensure measurable results. Accountable for global media performance and brand visibility.

I am a creative person, inspired by writing and storytelling. I created a unique fairy tale for the PocketBook brand aimed at parents and children, presenting the value of e-readers in an engaging and entertaining way. The fairy tale was translated into 6 languages and is pre-uploaded to all PocketBook e-readers. As part of my work at PocketBook, I also developed scripts for brand advertising videos. In 2023, I completed a screenwriting course at Litosvita.

For eight years, I've been actively involved in volunteering activities.