Ірина

IRYNA VOKH
UI/UX Designer
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SUMMARY

Product Designer with 3 years of experience specializing in high-scale B2B/B2C ecosystems, and Fintech
solutions. I have a proven track record of designing complex analytical systems from scratch under tight
deadlines, maintaining high quality and strategic consistency. My approach bridges the gap between
business goals and technical feasibility; with a solid background in Webflow, HTML5, and CSS3, I provide
deep technical expertise that ensures seamless collaboration with engineering teams and pixel-perfect
implementation.

I excel at transforming fragmented Big Data and complex API logic into intuitive, automation-focused
interfaces. By implementing scalable Design Systems and optimizing user journeys, I have successfully
reduced manual workloads by 80% and increased operational efficiency by up to 25%. I am a proactive
problem-solver who thrives in Agile environments, whether acting as a Sole Designer or mentoring junior
talent to drive product growth.

HARD SKILLS

●​ Design & Ideation Tools: Figma (Advanced Prototyping, Auto Layout, Variables), Webflow (CMS &
Interactions), Excalidraw (User Flows & Brainstorming).
●​ UX Research & Architecture: Low- and High-Fidelity Wireframing, User Journey Mapping (CJM),
User Flows, Information Architecture (IA), Stakeholder Feedback Integration.
●​ Design Systems: Creation and Maintenance of Scalable Design Systems, Advanced Component
Libraries, Atomic Design Principles, Design Tokens, Shadcn.
●​ Technical Implementation: HTML5, CSS3, Responsive and Adaptive Design, Developer Handoff
(Zeplin/Figma Inspect), Webflow Development.
●​ Data & B2B Design: Dashboard Design, Complex Data Visualization, Integration of Chart Libraries,
SaaS Product Logic, API-driven UI.
●​ Collaboration & Management: Jira, Trello, Microsoft Teams, Slack, Documentation
(Notion/Confluence).
●​ Agile & Process: Design Sprints, Cross-Functional Team Collaboration, Iterative Design,
Scrum/Kanban workflows in sync with Product Development.

WORK EXPERIENCE

Vicsor | IT Services & Product Development NOVEMBER 2024 - MARCH 2026
Product Designer

Spearheaded the design direction for the company’s key ecosystem, including high-scale B2B/B2C
platforms and corporate web presence. Acted as a Sole Designer for complex products while
mentoring a Junior Designer on web-design projects, ensuring high quality and consistency across all
deliverables.

Key Products:

Adlink (Google Ads Management SaaS):

●​ Designed a professional B2B platform from the ground up, managing product architecture and a
scalable design system.
 ●​ Integrated complex Google Ads API logic into a simplified UI, allowing users to launch up to 20
campaigns simultaneously.

Achievement: Simplified campaign management with a thoughtful UX that reduced steps for
creating and managing campaigns.

NeedMyLink (B2C SEO Business Automation):

●​ Developed design solutions for a Business Automation Platform in the SEO domain, optimizing
workflows for service orders and project management.
●​ Created low-fidelity wireframes and interactive high-fidelity prototypes to test features and
incorporate stakeholder feedback.
●​ Partnered closely with developers to implement responsive designs and enhanced the visual appeal
of corporate websites to align with brand identity.

Achievement: Optimized the user journey, leading to a 20% increase in completed orders. Reduced
manual workload for managers by 80% through automation-focused design. Significantly decreased
user drop-off rates.

MachinaLabs | B2B | AI & Big Data Fintech Solution APRIL 2024 - SEPTEMBER 2024
Product Designer (contract based)

●​ Acted as the Sole Product Designer for a high-stakes analytical platform tailored for the banking
sector. Managed the entire design lifecycle, from raw data requirements to developer-ready
specifications, ensuring the product's scalability under a contract-based collaboration.
●​ Architecture-First Approach: Engineered a comprehensive Design System from scratch,
creating a single source of truth that eliminated UI inconsistencies and halved the
design-to-development handoff time.
●​ Dev-Centric Collaboration: Established a tight feedback loop with the engineering team,
providing detailed documentation and interactive prototypes to ensure pixel-perfect
implementation of complex AI-driven features within Agile sprints.
●​ Data Complexity Management: Transformed fragmented Big Data sets and AI insights into
structured, high-fidelity interfaces, prioritizing cognitive load reduction for banking analysts.
●​ This role allowed me to apply user-centered design principles while working within
cross-functional teams to deliver intuitive, web-based solutions.

Achievement: Solely designed and launched an AI-powered analytical dashboard that streamlined
decision-making for financial institutions. The redesigned data visualization layer led to a 25% increase
in operational efficiency, allowing users to process complex reports significantly faster.

Freelance UI/UX Designer & Webflow Developer
UI/UX Designer and WebFlow Developer (contract based) JUNE 2023 - March 2024

●​ Built a versatile foundation by delivering 20+ digital products for startups and SMEs in Fintech,
AdTech, and B2B, including a full-cycle web launch for Yeastech Ingredients.
●​ Bridged the gap between vague business ideas and functional web interfaces, taking full
ownership of the logic, visual layer, and Webflow implementation.
●​ Transformed complex industry-specific data (Fintech/AdTech) into clean, high-performance web
structures without technical debt.
●​ Identified and fixed friction points in existing user paths, prioritizing speed of interaction and
clarity over "just visuals."
Achievement: Scaled 20+ projects from zero to launch, achieving an average 15% boost in retention
by streamlining navigation and page performance.

EDUCATION

SEPTEMBER 2024 - Present
LLC Private Higher Education Institution "University of Modern Technologies" Department of
Computer Science, Software Engineering

APRIL 2023 - JUNE 2023
ALPACA SCHOOL Web Design and WebFlow course

LANGUAGES
English: Upper-intermediate

Ukrainian: Native