Kateryna

Education

Master’s Degree in Marketing, Vadym Hetman Kyiv
National Economic University 2022- 2024
Faculty of Marketing
Acquired knowledge in marketing fundamentals, consumer behavior,
communications, pricing, product policy, sales management, and
market research.
Gained practical skills in marketing strategy development, brand
management, digital promotion, and competitor analysis.

Bachelor’s Degree in Personnel Management, Vadym
Hetman Kyiv National Economic University 2018- 2022
Faculty of Personnel Management, Sociology and Psychology
Additional Qualification: Teacher of Economics / Coach
Gained a solid foundation in management, economics, and psychology,

Kateryna
forming a comprehensive understanding of effective people
management. Studied key HR areas including motivation, employee
development and evaluation, HR analytics, strategic workforce

Zaryvnykh
planning, conflict resolution, personnel administration, and corporate
culture building.

Contact Experience
@katezaryvnyh HR People Partner
LIKI24 , HealthTech 2025 - 2026
[открыть контакты](см. выше в блоке «контактная информация»)
Promoted from HR Generalist to People Partner based on strong
performance and business impact;

About Me Partnered with leadership to align HR strategy with business
objectives, supporting teams of 140 employees;
Introduced and implemented regular 1:1 meetings and employee
engagement initiatives;
I am an HR specialist with a deep understanding Reduced time-to-hire by 20% by optimizing recruitment processes
of both the human side of business and its and improving collaboration with hiring managers;
operational structure. I have experience managing Launched and facilitated performance review processes, improving
the full cycle of HR processes — from recruitment feedback quality and employee satisfaction scores;
and onboarding to employee development and Acted as a trusted advisor to managers on performance
employer branding. management, employee motivation, team development, and conflict
My background in HR, digital marketing, and resolution;
educational project management allows me to Led change management initiatives, ensuring smooth team
take a holistic approach to team and company adaptation and minimizing risks;
growth. I excel at building effective Managed onboarding and offboarding processes, ensuring a
communication, adapting to the fast pace of seamless employee experience across the full lifecycle;
modern business, and fostering a positive work Performed an HR processes audit to assess and optimize HR
environment. operations;
For me, HR is not just about processes and Designed and implemented a management training program to
paperwork — it's about creating a space where strengthen leadership capabilities and team performance;
people can realize their potential, and businesses Ensured HR processes compliance with internal policies and labor
can build strong, engaged teams. I believe in law.
balancing results with empathy, and I see this as HR Generalist
my core professional value.
LIKI24 , HealthTech 2024 - 2025
I am confident that my experience, adaptability,
and strategic thinking can become a valuable Full-cycle HR management: from recruitment to strategic planning;
asset for the growth of your team. HR strategy development and implementation with company
leadership;
Talent management: development programs, mentorship, career
growth support;
Change support and team adaptation during transformations;
Recruitment optimization and alignment with company culture;
Effective communication with department heads and stakeholder
collaboration;
Multitasking in dynamic environments while maintaining quality and
team morale;
Fostering a healthy team climate: 1:1s, check-ins, team buildings,
surveys;
Individual development plans created jointly with managers;
HR administration in line with internal policies and labor law;
Organizing training sessions and team-building activities to boost
engagement and performance.
Hard skills
Recruiter | HR Generalist
NDA, FinTech 2022- 2024
MS Office
Full-cycle recruitment;
Google Workspace
ATS & CRM tools, LinkedIn Recruiter, Boolean sourcing;
Working with job portals
Employer branding & candidate experience;
Boolean search & X-ray sourcing techniques
High-volume hiring, executive search;
Candidate assessment: behavioral, situational, and
Recruitment metrics analysis (Time to Hire, Source of Hire, etc.);
competency-based interviews
Conducting behavioral, situational, and technical interviews;
HRM system: People Force, Hurma,1C
Collaboration with hiring managers and recruitment strategy
Full-cycle recruitment & onboarding Strategic HR
development;
planning & execution Talent development &
Campaign reporting and performance analytics;
career pathing 1:1 meetings & feedback culture
Closed positions of various levels, including IT, marketing, sales, and
Drafting HR policies, job descriptions, and
management roles;
onboarding documentation
HR record keeping and basic HR administration;
360-degree feedback implementation
Developing HR policies and working with teams and managers;
HR analytics & data-driven decision making
Conflict resolution, feedback, and corporate culture development
Organizational culture building
skills.
English - Intermediate

Executive Assistant & Digital Marketing Manager
Soft skills NDA, FinTech 2021- 2022

Successfully managed multiple tasks assigned by the manager,
providing support with routine processes and administrative
Proactivity & initiative responsibilities.;
Strong self-organization & time management Run & managed marketing campaigns (Google Ads / Facebook Ads);
Employee engagement & motivation Generated over 500-600 leads/month in highly saturated GEOs in
Coaching, mentoring & supporting personal the FinTech niche;
growth Managed and optimized the budget for media buying campaigns.
Conflict resolution & crisis management My monthly spending budget was 80+ thousand USD;
Multitasking & effective prioritization under My avg. monthly ROI was 12-15% higher than the team's medium - 7-
pressure 10%.
Emotional resilience & team support in high-stress Analyze traffic metrics and implement optimization strategies to
environments improve results;
Monitor and report on campaign performance, providing insights
Trusted advisor to both leadership and team
and recommendations;
members
40 high-converting creatives/landing pages over several months;
Clear and empathetic communication
Financial record-keeping and reporting.
Adaptability in fast-changing business contexts
Problem-solving and critical thinking
Building trust-based, collaborative relationships Specialist in the organization of the educational process
Vadym Hetman Kyiv National Economic University 2019- 2023

Certifications Execution of the manager's orders;
Maintaining personnel records in the state database;
Record keeping: orders, submissions, vacation planning;
HR Process - IAMPM (2026, 18 professional units) Maintaining accounting and statistical reporting;
Analytics for HR - IAMPM (2026, 4 professional Work with databases;
units) Organization of educational projects and forums from the
Coaching - Academy of Coaching Mastery (WPG) Department of Regional Studies, specializing in Urban Economics
(2025) and Urbanism;
Sociology and Social Research: What, How, and Conducting trainings for students of the Department of Regional
Why Prometheus (2023) Studies, specializing in Urban Economics and Urbanism
Data Visualization - Prometheus (2022) Creation of e-learning courses and exams (experience with LMS);
Digital marketing school - Stud-point (2022, 42 Support in the work process of new teachers;
hours) Social media and website management;
Training course “Recruitment”- Logos IT (2021, 48 Reporting on the work performed.
hours)
Basics of HR and Recruitment - Logos IT (2020, 8 HR Intern – Human Resources Department
hours)
Dragon Capital Investments March – June 2022
Philip Morris Business Academy - 2020
Information support and support of candidates from the interview
to the signing of the job offer;
Participation in conducting interviews;
Preparation of necessary accesses for new employees;
Working with internal HRM systems (creating/deleting work
accounts, keeping employee data up-to-date, resolving
organizational issues regarding settings, communicating with the
support department);
Determination of motivation and development of a strategy for its
development