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Performance Marketing Manager / PPC / UAM

Name: Andrii Shvydkyi
Location: Kyiv, Ukraine
Email: [открыть контакты](см. выше в блоке «контактная информация»)
Telegram: @AndriiAds

Performance marketing manager with experience in Google Ads and Meta Ads for more than 5
years across Ukrainian, European and USA markets. Strong expertise in campaign architecture,
tracking implementation, analytics, and performance scaling. Background in project coordination
and lead generation.

Design Online Studio

Performance Marketing Manager
2023 -

●​ conducted media planning, including budget allocation, channel strategy, and
forecasting for performance campaigns
●​ created and executed full-funnel acquisition strategies for E-commerce & Lead
Generation
●​ setup accounts from scratch (Google Ads, Meta, Bing, Linkedin)
●​ managed and scaled multi-channel advertising budgets up to $50,000/month (Google
Ads, Meta, Bing, LinkedIn)
●​ optimized conversion rates (CRO) through continuous testing of landing pages, funnels,
and user behavior
●​ improved website usability and UI/UX by identifying friction points and enhancing user
experience to increase conversions
●​ operated in Tier-1 markets (US, UK, DE, CZ) across 20+ niches (B2С & B2B)
●​ coordinated cross-functional marketing processes and advertising workflows

Achievements

●​ Increased ROAS by +300% from baseline through funnel restructuring, segmentation,
and creative testing
●​ Reduced CPA by 30% on average using advanced bidding strategies, audience
layering, and A/B testing
●​ Scaled advertising budgets from $15,000 to $50,000/month without loss of efficiency
across Google Ads
●​ Launched and optimized campaigns across 20+ niches in Tier-1 markets (US, UK, DE,
CZ) for both B2B and B2C
●​ Improved landing page conversion rates by 25–60% through CRO experiments and UX
improvements
 ●​ Reduced wasted ad spend by 20–40% by restructuring account architecture and search
term control

Stack

Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Google Data
Studio, Meta Ads, Meta BM, Pixel, Bing Ads, Clarity,LinkedIn Ads

Skills
●​ Full-Funnel Strategy & Campaign Architecture
●​ UI/UX improving
●​ CRO optimization
●​ Conversion Tracking, Data Layer, Enhanced Conversions
●​ ROAS & CPA Optimization
●​ A/B Testing
●​ Media Planning
●​ Budget Scaling

Targeted Countries​
Czech Republic, Germany, Switzerland, Slovakia, Ukraine, United States, United Kingdom,
Poland, Australia.

Niches
Web Dev Studio, Legal services, Flower shop, Yachts, Beauty salon, Escape room, Slovak
language school, Underwear, Building materials, Emergency lock opening, Jewelry,
Transportation company, Startup related to QR codes, Educational platform, Grant application
processing, Bags and accessories, Office supplies, SaaS Product, Heating elements, Design
studio, Furniture, Hospice, Event organization, Locksmith, CRM.

CERTIFICATION Marketing Funnels - 2026
CERTIFICATION​ PPC Pro – 2024
CERTIFICATION​ META Ads – 2024
CERTIFICATION​ YouTube Ads – 2024
CERTIFICATION​ TikTok / LinkedIn / Twitter Ads – 2024
CERTIFICATION​ Google Analytics – 2023
CERTIFICATION​ Google Search – 2023
CERTIFICATION​ Google Tag Manager – 2023
CERTIFICATION​ Performance Max – 2023
CERTIFICATION​ Google Display Network – 2023
CERTIFICATION​ Project Management – 2021
CERTIFICATION​ Google Shopping – 2020

EDUCATION
Master’s Degree in Marketing
Kyiv National University of Trade and Economics

Previous experience

Trinetix (IT Company)

Researcher / Project Manager (Lead Generation)​
2021 – 2023

●​ built and scaled lead generation & outreach systems (B2B сегмент)
●​ managed end-to-end project workflows (Scrum / Kanban)
●​ coordinated cross-functional teams and task distribution
●​ led stakeholder communication and requirement gathering
●​ developed roadmaps, WBS, and project estimation

Jewelry (E-commerce)

Project Manager / PPC Specialist​
2019 – 2021

●​ managed full-cycle digital marketing for e-commerce project
●​ setup and optimized Google Ads & Meta Ads campaigns
●​ developed and executed performance strategies for sales growth
●​ conducted media planning, budget allocation, and forecasting
●​ built and managed website on CMS platform
●​ implemented conversion tracking (GA4, GTM)
●​ improved website usability and UI/UX to increase conversion rate

Logistic company

Logistic manager / PPC