Христина

Khrystyna Oliinyk
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SMM Specialist
I collaborated with multiple content plans and created SMM strategies. Consequently, social media has
become among the most important channels of acquisition of customers. I created trend-based content on
such tools as Figma, Canva, CapCut, Nano Banana, and other design and video editing tools.

I carried out a thorough analysis of the audience to clearly define the target segment, the needs of customers,
and the behavioral patterns. Through these insights, I modified the content and communication plan to meet
needs of the audience with the use of SMM. My detailed content strategy was aimed at achieving reach,
engagement, and offline conversions.

Hard SKILLS
SMM Strategy Development Video Editing
Content Planning (Monthly / Quarterly) Trend-Based Content & Reels Creation
Target Audience Analysis Social Media Analytics
Social Media Copywriting Basic Knowledge of Paid Advertising
Visual Content Creation Online-to-Offline Marketing Integration

WORK EXPERIENCE
Nonna Rita
SMM Specialist

Implemented online-to-offline marketing strategies, including QR codes in the
restaurant and exclusive offers for Instagram followers that increased restaurant
rating from 4.0 to 4.7
Designed a brand book and visual identity using Canva and AI tools, and managed
2024from
content creation (Reels, posts, stories). Result was grewed social media reach – 2025
0
to 4,000–5,000 accounts
Integrated social media with Meta Business Suite and implemented collaborations
with local creators.
Increased customer traffic in the restaurant by 20–30%
Developed and implemented an SMM strategy from scratch to increase customer
traffic and promote menu offers.
Conducted target audience and competitor analysis, created a content plan, and
launched the restaurant’s social media accounts.

LANGUAGE
English: B2
Polish:С1
Ukranian: Native