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Anastasiia Overchuk
Marketing Manager

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Telegram: @NastyaOverchukk ·
Instagram: @overchuk.nastya

PROFILE:
Marketing specialist with 6+ years of experience building brand presence for fashion,HoReCa,lifestyle and beauty brands. Skilled in cross-channel strategy, team coordination, and working with external contractors and opinion leaders. Track record of managing projects end-to-end — from communication strategy and media placements to influencer campaigns and offline events. Comfortable navigating both creative and operational dimensions of marketing, with a strong instinct for visual storytelling and brand aesthetics.

EXPERIENCE:
Head of SMM 08.2025 – 03.2026 Mitte Café (2 locations) — Lviv
– Developed and implemented full SMM strategy across Instagram, Facebook, Threads
– Managed photographer and coordinated content production
– Planned and executed influencer collaborations and guest partnerships
– Set and tracked monthly KPIs aligned with business goals
↑ Engagement rate: 2.15% → 4.36% within 6 months
↑ Audience growth: +3,640 followers (+100.4%) over 2025
↑ Post saves increased 2.8× year-over-year

SMM Manager 01.2025 - ongoing
УТП, і у мене — Marketing Media / Telegram Channel
• Managing social media presence across platforms
• Creating visuals and designing posts
• Developing content topics and writing copy in collaboration with the channel founder
• Handling client communications: incoming ad inquiries and partnership requests

Marketing Manager 10.2022 – 02.2024
Inshi Cafe · Inshi Bar — Lviv
100 Rokiv Tomu Vpered — Kyiv

• Developed and led the full marketing strategy across three venues simultaneously
– Managed a cross-functional team: targeting specialists, designers, SMM managers
– Built communication strategies for events and seasonal campaigns
– Authored press releases and brand articles for external media
– Executed national-brand collaborations — Uklon and Ukrainian Railways
– Coordinated media partnerships and venue influencer program

Head of SMM 12.2023 – 10.2024 Hutshubcom
– Implemented multi-platform strategy: Instagram, Facebook, TikTok
– Collaborated with targeting specialist on paid and organic campaigns
– Managed brand voice, content creation and client communications
↑ Grew account from 0 to 34,192 followers within 12 months
↑ Annual account reach: 1,711,519

SMM Manager — Personal Branding Agency 10.2024 – 02.2025 Cloud SMM Agency
– Managed Instagram and TikTok strategies for personal brand clients
– Developed unique brand voice frameworks per client
– Worked directly with agency CEO on strategy for company clients

Head of SMM 11.2023 – 08.2024
Umida Samoenko & school FinUp
– Led social media: Instagram, TikTok, Telegram, YouTube for influencer
– Managed team of targeting specialist, video producer, designer
– Coordinated influencer collaborations and monthly planning cycles

Brand Strategy Consultant 2021
Vuho.agnc
– Brand strategy for GEZZA (premium women's clothing)
– Brand strategy for Amsarveda (natural Ayurvedic cosmetics)

SKILLS:
Marketing: brand strategy development, marketing project coordination, campaign management, influencer marketing, offline event planning, online & offline promotion tools, strong visual aesthetic sensibility
Digital: Instagram, TikTok, Facebook, Telegram — strategy and execution
Creative & Production: Figma (Advanced), Adobe Lightroom (Advanced), Procreate (Advanced), CapCut / VN / Inshot (Advanced), photo & video production (iPhone, Fujifilm X-T5)
Analytics: Instagram Insights (Advanced), Facebook Business Manager (Upper-Intermediate), Google Analytics (Elementary)
Languages: Ukrainian (native), English (B1–B2)

EDUCATION & COURSES:
Full Strategy Marketing Course — Projector Institute
Full Course Brand Communication — Bazilik School
Full Digital Marketing Course — IMBA Academy
Personal Brand Course — Tanya Storozhenko
Workshops: Targeting, Branding, Strategy, Instagram — Bazilik School / Wishdo Agency