Ірина

Iryna Yashchuk
Project Manager | Marketing Manager

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Seeking a Marketing Manager position where I can leverage my extensive experience in organizing large-
scale projects, client engagement, content creation, and external vendor management.

SUMMARY

A results-driven Marketing Manager with over 2 years of experience high-stakes projects for world-class brands,
including L'Oréal, Visa, Lexus, and Toyota. Proven expertise in managing project scope, budget, timelines,
stakeholder communications to deliver exceptional results and successfully manage teams. Adept at transforming
strategic objectives into flawlessly executed projects that enhance brand visibility, engage key audiences, and
drive business value. Result-oriented, leader, team player.

CORE SKILLS

Client, Partner & Media Relations | Creating PR kits | PR communications and media content creation |
Creating marketing funnels | Competitor and target audience analysis | Multitasking, Team Collaboration &
Autonomous Work | Team Coordination | Tools: Stripo, SendPulse, Excel, Canva, Notion, Google Workspace

KEY ACHIEVEMENTS

Successfully delivered complex projects for clients such as L'Oréal, Visa, Lexus, and Toyota with tight deadlines
and high requirements.
Developed a PR kit that helped clients increase their target audience reach and media coverage.
Optimized work with contractors, which saved money while keeping the quality of services high.
Improved customer satisfaction by introducing regular reporting and quality control at every stage of the
project.
Conducted an in-depth analysis of the market and the activities of the brand's main competitors. Identified key
trends and UX advantages of competitors and formulated recommendations for positioning.

PROFESSIONAL EXPERIENCE

Meest International
Marketing Manager | 2025-2026
Brand & portfolio strategy execution
NPI leadership and product launches
Promo planning, pricing, and budget control
Market, consumer, and competitor analysis
Cross-functional collaboration
The Fund of the President of Ukraine for the support of Education, Science, and
Sports
Project Marketing Manager | 2024-2025
Contributed to the coordination of a major national project (First National Forum of Talented Youth),
managing communications with key stakeholders and media partners.
Developed project-related content, including official presentations, social media materials, and formal
communications.
Created and managed project documentation, including press releases, media plans, and briefing notes.
Liaised with media representatives to secure coverage and support the project's strategic communication
goals.
Working with texts: writing, editing, translation
Creation digital strategies and content plans
Analysis and interaction with the target audience

SAME & Friends
Project Coordinator | 2023-2024
Directed the complete project lifecycle for key client events (L'Oréal, Visa, Toyota, Lexus, Oschadbank)
Communication with clients, project status updates, quick resolution of issues
Building effective relationships with contractors, quality control of services
Target audience analysis
Maintaining financial documentation, budgeting
Preparing PR kits to increase brand awareness

EDUCATION

State University of Trade and Economics
Faculty of Trade and Marketing | GPA: 4.7 / 5.0

LANGUAGES

Ukrainian (Native)
Russian (Native)
English (Upper-Intermediate)
French (Elementary)