Олександр

OLEKSANDR ZHURAVLOV

Supply Chain Manager

KYIV, UKRAINE

Profile
Accomplished sales management professional with over 20
years of experience. Success in delivering sustainable Details
revenue and profit gains in competitive markets. Well-versed in
leading staff training and mentoring with experience instilling 08147, Sofiyvska
motivation and promoting teamwork. Borschagivka,
Sagaidachnogo, 15, ap.
Sales executive with experience managing banking, insurance 75, Kyiv area, Ukraine
and retail products sales and having good negotiating skills.
Create and implement sales strategies. Highly effective [открыть контакты](см. выше в блоке «контактная информация»)
management and analytical skills: able to motivate sales force,
[открыть контакты](см. выше в блоке «контактная информация»)
design and implementation incentives, analythics and control
the main strategical pillars. Creative low-budget approaches in
business development.
Place of birth
Almost 2 years experienced in retail supply management
(forecast, stock availability management, supply strategy Mykolaiv, Ukraine
alignment, price management, margin control, reporting etc.).

Date of birth

Employment History 07-10-1980

Supply Manager at Decathlon Ukraine

July 2024 – present time
Skills:
 Analyze the supply diagnosis of the perimeter. OS Windows, MS Office
(Word, Excel), AFO, Flex
 Write communicate and debrief supply strategies of the
perimeter (20/80, SLT, turnover…) Cube, Algolia, Oneshop,
Google Analytics,
 Ensure the stock availability and implement concretely Tesseract, HTML, SAP,
the supply strategies. Tableu)
  Analize performances and pilot the activities, estimate
the commercial activities on my area (turnover, stock, Driving licence (A, B, C),
margin). 20 years of driving
experience
 Write and share data to make the definitions of sales
forecasts in order to anticipate or readjust the supply
gesture.

 Estimate and adapt the forecast sales quantities for
products during the season. Hobbies:

 Act/react on a daily basis according to trade Fishing, hunting, outdoors,
uncertainties, reports (top-flop and end of season in fine arts
order to optimize an availability and SLT.

 Configure stock distribution data and manage
exceptional events (promotions, end of season etc.).
Languages:
 Provide local settings aimed at an efficient stock
availability according to business activities (internal
commercial zones, store openings, external events
etc.). English

 Improve the level of competence of the team through ★★★★☆ - B2
the information, training support.
German
 Planning, coordinating and supervising the daily
activities of the supply sections at coordination level and ★★☆☆☆ - A2
defines their level of priority.
French
 Coordinating communication lines and functional links ★☆☆☆☆ - A1
between the Supply department and other departments
(Commercial department, Wholesale, Retail stores). Ukrainian
Ensuring good communication process and satisfactory
levels with the mutual projects. ★★★★★ - Native
speaker
 Regular interactions with retail countries, retail suppliers
and referents in supply issues and exchange the
information and experience.
Russian

Department manager/Web Marketer/Commercial Manager ★★★★★
at Decathlon Ukraine

September 2019 – July 2024

 Building and implementing the sales strategy in retail
and alternative sales channels:
- SMM;
- B2B;
 - physical stores.
 Experience in creating, proofreading and posting
content across multiple digital channels. (e.g.,
messengers and social media)
 Store merchandising and leading of customers' free
right choice implementation (layout management).
Layout referent/trainer.

 Define, organize and coordinate events focused
customers needs to attend, such as sport competitions,
challenges, festivals, etc. in accordance with senior
leadership.

 Ensuring maximum brand exposure across multiple
channels.

 Web-marketing (Algolia search engine,
Oneshop/Prestashop web-platform, Google Analytics
and Console, Tesseract OCR engine). Collaboration
with Marketing and Commercial team in terms of
design, focusing on OPECos, seasonality etc. Work
with internal graphic designers to create banners,
images, and other marketing materials. Front-end
developing (HTML), UX, home/landing pages, SEO,
categorization, CPC, analytics.

 Set up performance dashboard to review the monthly
KPIs / budget allocation.

 Team management and coaching.

Key account manager at BNP Paribas Cardif

March 2014 - August 2018

 Relationship management with partners (banks,
retailers, telcos, leasing companies, automotive
companies, dealerships).
 Strategic and day-to-day management of key accounts,
incl. product development, sales support matters and
maintaining good compliant business relationships.
Development of deep and solid partners’ relationships
by constantly focusing them on the opportunities of
product range expanding (regular meetings, mailings
etc.).
 Assessment and control of key account performance.
Improvement of sales results through implementation of
supporting measures (incentive programs, promotional
materials and trainings for sales force) according to the
 commercial strategy of the company and annual and
monthly sales plans
 Participating in creation new products.
 Monitoring of competition situations and as a result
responsive decisions implementation.
 Contribution to the new partners.
 Negotiations and communications with partners.
Generation of correct managing decisions to achieve
commercial goals.
 Coordination of inter-departmental
information/documentation flow and tasks to conclude
the assigned projects.
 Business planning incl. planning and implementation of
marketing & customer training activities to agreed
budgets, sales volumes, values and KPIs.
 Preparation of reports, requests and presentations for
the partners and upon the request of management.
 Market analysis and analysis of competitors’ situations
(automotive, retailers, alternative channels markets
studies).

Project manager at PJSC 'Russian Standard Bank'

June 2012 - February 2014

● Development of sales network distribution
● Participating in creation new products.
● Relationship management with partners.
● Preparation of reports, requests and presentations.
● Negotiations and communications with partners.
● Business planning (sales volumes, KPIs).

Deputy Head of Northern Directorate at PJSC 'Russian
Standard Bank'

February 2011 - June 2012

● Team management (more than 200 employees) incl.
leading the regional leaders.
● Farming of existing partners, maintaining good
relationships with partners and their sales teams.
● Negotiations and communications with existing and new
potential partners.
● Business planning and budget fulfilment.

Bank Branch Manager at Universal Bank (Eurobank EFG
Group)
April 2007 - February 2011

Successful experience in organising sales processes,
developing a branch from scratch. Team management
8 people. Developing the effective sales channels
(direct-sales, cross (up)-selling). Retail and SME
specialisation.
Excellence Award MoneyGram International Honours.
Award for «For Service Excellence and Reliability»

Bank Branch Manager at PJSC 'Bank 'Nadra'

February 2006 - April 2007

Bank Branch Manager at PJSC 'Pravex Bank'

October 2002 - February 2006

Manager at PJSC 'Pravex Bank'

July 2002 - October 2002

Education

Master in Finance (honours) at Kyiv Slavonic University

September 1997 - June 2002

Participation in the project "BANKMASTERS"
(WESTLANDESBANK, Germany), III place in Ukraine.
 Courses

Time Management course at Bogush Time

September 2008 - September 2008

English at London School of English

April 2014 - July 2015

Compliance and AML e-learnings at Cardif

2014-2017

References

Available upon request