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Резюме от 10 июля 2023 PRO

Olena

Менеджер по маркетингу

Занятость:
Полная занятость, неполная занятость.
Возраст:
44 года
Город:
Киев

Контактная информация

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Опыт работы

B2B marketing manager, UK market

с 08.2022 по 02.2023 (6 месяцев)
Ajax Systems, Київ (IT)

Distributors channel support & development: 16 key-distributors, installers, strategic partners

Event, trainings, conferences, seminars, webinars management:
Launch event/ London, Oct 2022
https://ajax.systems/special-event/ Ajax

Business Day/ Birmingham, Jan 2023
https://ajax.systems/blog/ajax-business-day/[открыть контакты](см. выше в блоке «контактная информация»)

Marketing planning and budgetingMarketing materials development
Co-promo with partners

Personal producer

с 10.2020 по 02.2022 (1 год 4 месяца)
Self-employed, Kyiv (Маркетинг, реклама, PR)

•YouTube management: channel strategy and content plan development, supervision of creatives development (all advertising materials: printed, video, materials for social media), video production and channel support.
•SMM (social media management) in particular on Instagram, Facebook and YouTube
•Personal brand development/consulting.
•Management of events, online web, business photo shooting, trainings.

Marketing manager

с 07.2018 по 09.2020 (2 года 2 месяца)
Haier Europe / Candy Hoover Group, Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

•Marketing strategy development and implementation.
•Preparation of Consumer Electronics exhibitions.
•Creative materials development (online/offline): leaflets, promotion materials, advertising layouts, banners, technical specification online cards, reach content for e-shops.
•Co-promotions development and implementation.
•Events coordination and trainings management.

Personal and TV-producer

с 07.2016 по 08.2017 (1 год 1 месяц)
Self-employed, Kyiv (Маркетинг, реклама, PR)

•Filming and Research outbound: based on draft TV-scenario, I had to find appropriate locations abroad, arrange all permits, check filming rules and fee with local authorities, prepare filming plans, prepare accommodation and transfer for filming crew.
•Personal brand creation and promotion.
•Marketing communication campaigns development.
•MICE (meetings, incentives, conference and events management).

ACHIEVMENTS:
“Heads and Tails Shopping” (Орел и Решка Шопинг)
•Rotterdam | https://www.youtube.com/watch?v=v2CS1Cgi8Js
•Minsk | https://www.youtube.com/watch?v=v5QdFVfk9rk

“Men around the world” (Вокруг М / Леся Здеся)
Spain | https://www.youtube.com/watch?v=G1Ny60egAr8&t=1s


•Reality-show “LoveLoveCar” (1st season, 25 episodes/Europe), 1+1 production
https://tet.tv/ru/1plus1video/lavlavcar/1-sezon/

•Reality-show “LoveLoveCar” (2nd season, 25 episodes/Europe), 1+1 production
https://tet.tv/ru/1plus1video/lavlavcar/2-sezon/

Marketing director

с 10.2015 по 06.2016 (8 месяцев)
LLC Econia (TM Malyatko), Kyiv (Baby food and water supplies)

•Marketing strategy development and implementation.
•Development and implementation of advertising campaigns.
•Company image support, CSR (Corporate Social Responsibility).
•Development of new products/categories, new markets research.
•Personnel management, development of evaluation and motivation system and reporting.

Filming producer

с 05.2014 по 07.2015 (1 год 2 месяца)
Teenspirit Studio LLC, Kyiv (Маркетинг, реклама, PR)

•Management of TV-show filming onsite/ full preliminary location scouting and filming preparation/arrangements including all filming permits with local authorities, prepare filming plan, prepare accommodation and transfer for filming crew.

ACHIEVMENTS:
•Greenland | https://www.youtube.com/watch?v=HT9Ax9UFFUg
•Spain (Bilbao, San-Sebastian) | https://www.youtube.com/watch?v=gQhCf4qYPtk
•Faroes Islands | https://www.youtube.com/watch?v=ULgt_UNJUBw
•Azores Islands | https://www.youtube.com/watch?v=TbjXm-fOW7s
•Washington DC, USA | https://www.youtube.com/watch?v=5Sg0vKt5Eso
•Arizona, USA | https://www.youtube.com/watch?v=YoHr3xI5YMI
•Boston | https://www.youtube.com/watch?v=tbKwXRZEU_A
•Orlando | https://www.youtube.com/watch?v=7vuByNS53ZU

Head of marketing communications of home appliances department

с 09.2008 по 03.2014 (5 лет 6 месяцев)
Samsung Electronics Ukraine, Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

•Annual Marketing communication strategy development for home appliances categories i.e. washing machines, refrigerators, microwave ovens, vacuum cleaners, integrated ovens, worktops and air conditioners.
•Home appliances marketing budget planning, control, estimation (annual, quarterly, monthly base). P&L (profit and loss management).
•Regular reporting to HQ and Top Management.
•Regular competitive analysis (Media, Communication, GFK).
•Marketing communications campaigns development and implementation (ATL, BTL, PR, Retail).
•Press-conference initiation and managing.
•Digital marketing.
•Retail communication development and implementation.
•Development of Incentive programs for Direct partners.
•Launching campaigns development and implementations.
•Effective sponsorship campaigns planning vs sales targets.
•Marketing research planning and results implementation.
•Sales-increase marketing activities development.
•Close cooperation with sales and product team.
•Managing Agencies (Cheil Communication, Starcom).

Marketing manager of home appliances department (Ukraine, Belarus, Moldova)

с 03.2006 по 09.2008 (2 года 6 месяцев)
Samsung Electronics Ukraine, Kyiv (Wholesale, distribution, imports, and exports)

•Marketing communication campaigns development and implementation (ATL, BTL, Retail).
•Marketing budget control.
•Co-promotion campaigns development, implementation, estimation, reporting with Key-partners.
•Incentive programs and dealers’ event for Key-partners development and implementation.
•Press-conference support.
•Regular competitive report preparation.
•Channel activity coordination.
•Managing Agencies.

Account manager (TM Life/Lifecell)

с 03.2005 по 03.2006 (1 год)
Advertising Agency Adell Saatchi & Saatchi, Kyiv (Маркетинг, реклама, PR)

•Efficient management with Agency Key-client.
•Development of communication campaigns (ATL, BTL).
•Photo shooting coordination, TV/Print and Radio materials production.

Account manager

с 05.2003 по 03.2005 (1 год 10 месяцев)
Media Agency MEX/Media Expert | Media edge: CIA, Kyiv (Маркетинг, реклама, PR)

•Efficient management with clients (Enran Akros, Novy Zir, BHFZ, Dobra Voda and TM Lifestyle).
•Efficient workflow distribution within the agency.
•ATL/BTL campaigns development.

New business manager

с 09.2001 по 05.2003 (1 год 8 месяцев)
CIU marketing research agency (Advertising Holding Atlantic Group), Kyiv (Маркетинг, реклама, PR)

•Acquiring new clients.
•Agency presentation.
•Participation in research materials development and data base manipulation.
•Focus Groups assistance.
•Assistance in research reporting.

Образование

Institute of International Relations of Kyiv Taras Shevchenko University

International Relations, Kyiv
Высшее, с 1996 по 2001 (5 лет)

Earned Master’s degree (Hons) in International Information.

Знания и навыки

Coach ICF

Знание языков

Английский — свободно

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