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Контактная информация

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Опыт работы

Marketing project manager

с 03.2018 по наст. время (6 лет 2 месяца)
Freelance, Kyiv (Marketing and export consultancy)

project-based business development and strategic marketing consulting.
Some projects:
• 2021-2022. Ukrainian SMEs export consultancy (Export promotion office, USAID, ESTDEV): target market selection and analysis, market entry modeling, B2B marketing strategy set up, product adaptation, pricing, customer and consumer personas development and testing, CDJ mapping, promotional calendar planning, potential B2B partners searching in target markets (packaged food, apparel, creative services)
• 2020. Turkish market entry by a Ukrainian experiential gifting brand: marketing and communication strategy development, communication materials testing and adaptation, in-house production and Turkish freelancers coordination;
• 2019. largest pubs chain in Kyiv: brand repositioning, brand identity update and brand book development, outlets segmentation and communication strategy, agencies briefing and execution supervision

Marketing manager

с 04.2016 по 08.2017 (1 год 4 месяца)
Oasis Beverages (Perviy Pivzavod LLC), Алматы (Beer and drinks production and sales)

Reported to General Manager.
Responsible for:
• Sustainable and profitable growth of the local beer portfolio of the Perviy Pivzavod Brewery.
• Locally produced brands’ marketing strategy development and efficient execution in trade and communication-wise.

Achievements:
- Portfolio revision (brand roles, architecture, positioning, pricing, regional & channel prioritization)
- Sales volume increase by 19% (2016 vs. 2015) and by 13% in 7M’17.
- Key brands' health KPIs improvement by 20% (awareness, image attributes, rejection decrease)
- NPD pipeline set up (consumer research, concepts development and approval, production/supply chain/sales briefing, marketing planning)
- Activities efficiency analysis system development and implementation
- Team's engagement increased due to clear goal setting and job descriptions formulation and frequent feedback sessions.

Marketing manager

с 05.2012 по 12.2015 (3 года 7 месяцев)
Anadolu Efes, Ukraine, Киев (Beer production and sales)

Reported to Marketing Director.
Responsible for:
• Brand strategy development for Worthmore and Value brands (≈1/3 of total business)
• Supervision and support of the brand team in communication strategy, budgeting, and key projects execution
• Managing the team and media agency for media planning and buying efficiency
• NPDs: package redesign, new sub-brands and sorts development
• Ensuring cross-functional focus on the brands group to fulfill KPIs.

Achievements:
- A group of brands' architecture and positioning reworked for their sustainable growth
- New brand launched and key premium brand relaunched within the planned period
- Personalized development plans introduced that resulted in the Team's engagement and motivation increase.

Marketing manager

с 10.2011 по 05.2012 (7 месяцев)
Anadolu Efes, Russia, Москва (Beer production and sales)

Reported to Marketing director.
Marketing Manager, Reported to Marketing Director.
Responsible for Premium brands’ marketing planning and budgeting for the year 2012-2013.

Brand manager

с 04.2009 по 10.2011 (2 года 6 месяцев)
Anadolu Efes, Russia, Москва (Beer production and sales)

Reported to Marketing manager.
Responsible for strategic and tactical development of Premium and Mainstream brands (Efes Pilsener, Stary Melnik).

Marketing specialist

с 09.2006 по 04.2009 (2 года 7 месяцев)
Anadolu Efes, HQ, Стамбул (Beer production and sales)

Reported to Marketing Manager.
On the job exposure to operational marketing as a part of Management Trainee program.

Образование

Kyiv Trade and Economics University

Trade and Marketing, Київ
Высшее, с 2020 по 2021 (1 год)

Master of Marketing Management

Kyiv Polytechnic Institute

Marketing and Management, Київ
Высшее, с 2020 по 2021 (1 год)

Master of Management and Business Administration

Middle East Technical University

International relations, Ankara
Высшее, с 2002 по 2006 (4 года)

Bachelor of Arts in International Relations

Дополнительное образование и сертификаты

TOMER, Turkish Language courses

2002, 9 months

Leadership, Coaching and Creative Thinking trainings, EFES Academy

2007-2014

Digital Analytics, Digital marketing, Employer branding, Managerial accounting

2014-2019

Export Consultant Development Program

2022, 8 months

Google Project Management

2022, 6 months

Знания и навыки

Знание языков

• Английский — продвинутый
• Турецкий — продвинутый
• Русский — свободно
• Украинский — свободно

Дополнительная информация

I have 14+ years of international experience in marketing and Х-functional team management with a focus on sustainable business growth and stakeholder management.
My areas of specialization include marketing and communication strategy development, marketing planning and budgeting, new product development, project management and export consulting.
I have planned and implemented numerous re-positioning projects and 360 communication campaigns.
Proactive leader and eagerly help my team develop their skills (coaching, mentoring).
I am open to new knowledge, aim at getting things done, and maintain a growth mindset & project ownership within the team. I do remain organized, focused and positive even if things go wrong.