Контактная информация

Соискатель указал телефон , эл. почту, Facebook и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/4321791/

Опыт работы

Senior SEO Team Lead & Department Fouder

с 04.2022 по 05.2025 (3 года 1 месяц)
RoxketSEO, Одеса (Маркетинг, реклама, PR)

Recruited as founding SEO professional to establish company's organic acquisition department from zero. Transformed traditional business model into high-performing affiliate operation specializing in regulated pharmaceutical verticals.

🏆 EXECUTIVE LEADERSHIP & BUSINESS IMPACT:
- Built department from startup to 4-digit daily net profit within 12 months
- Achieved 3x annual revenue growth in 4-month period (equivalent to full previous year earnings)
- Identified emerging market trends early, increased net profit by 50% through new vertical launches
- Translated complex SEO performance data into strategic insights and business recommendations
- Expanded into 20+ international markets while managing affiliate network and major local brand clients

👥 TEAM BUILDING & MANAGEMENT:
- Built high-performance team from solo contributor to 5 specialists
- Managed 5-figure monthly link building budget across dual operational channels
- Coordinated cross-functional collaboration with development, content, and linkbuilding departments
- Established vendor management protocols for external freelancers and service providers
- Designed organizational framework, role definitions, and career progression paths

⚡ TECHNICAL INNOVATION & AUTOMATION:
- Developed custom automation solutions reducing manual workload by 85%
- Implemented AI-driven content optimization strategies leveraging ChatGPT and Claude for scale
- Executed parasitic SEO strategies for competitive market penetration
- Implemented site redirects and internal page injection techniques
- Built advanced grey/black hat link networks
- Managed expired and auction domain exploitation

🎯 VERTICAL SPECIALIZATION & MARKET EXPERTISE:
- Built affiliate operations across multiple regulated verticals in international markets (20+ countries, including EU, AU, NZ, CA)
- Deep expertise in compliance requirements for regulated industries
- Successfully navigated complex regulatory environments in grey-hat marketing

Lead SEO Specialist & Client Success Manager

с 09.2020 по 03.2022 (1 год 6 месяцев)
Art-Liberty, Одеса (Маркетинг, реклама, PR)

🎯 BOUTIQUE AGENCY EXCELLENCE & CLIENT PORTFOLIO MASTERY:
- Recruited by a boutique SEO agency on a percentage-based compensation model
- Advanced to Lead SEO Specialist, managing a premium client portfolio across diverse verticals
- Achieved 100% client retention rate throughout entire tenure (industry benchmark: ~73%)

💼 PREMIUM CLIENT SUCCESS STORIES (2020-2021):
B2B Technology Leadership:
- Positioned specialist technology client as niche market leader (€30k+ minimum contracts)
- Increased TOP-3 keywords from 45% to 90% through strategic optimization
- Created comprehensive content architecture with new page development and restructuring

Legal Services Transformation:
- Delivered 5x traffic growth for a local legal expert requiring additional staff hiring
- Executed content optimization, growth area identification, and strategic link building
- Generated client request volume exceeding the client experts' capacity

Hosting Provider Revenue Acceleration:
- Achieved 3x sales increase with 2.5x conversion rate improvement
- Delivered 2x traffic growth optimized for niche-specific characteristics
- Eliminated cannibalization effects through structure reorganization and landing page optimization

Automotive Tuning Expansion:
- Managed dual projects for a car tuning holding company, enabling A/B testing methodology
- Applied best practices from hypothesis testing across both project portfolios
- Generated results supporting client expansion into two additional regional markets

🏆 SERM SERVICE LINE DEVELOPMENT (2021):
- Secured first major Search Engine Reputation Management project for a recognizable regional personal brand
- Collaborated directly with the company founder to develop work regulations and internal processes
- Established new service line based on specialized expertise, expanding agency capabilities
- Created scalable SERM methodology adopted as standard agency offering

Senior SEO Specialist & Technical Lead

с 02.2019 по 03.2022 (3 года 1 месяц)
Ingate, Одеса (Маркетинг, реклама, PR)

🏆 OUTSOURCING BUSINESS LINE DEVELOPMENT (2019):
- Brought on as independent SEO expert to establish company's Outsourcing business line
- Assisted in the development of technical optimization guidelines for agency operations
- Handled pre-sales preparation and majority of one-off technical work for clients
- Recognized as "Best Tech SEO of the Year" (selected from 12+ specialists) based on performance results
- Given full responsibility for technical aspects across all company projects

⚙️ SENIOR SPECIALIST & AUTOMATION MASTERY (2020):
- Secured 3 major client accounts during the active Outsourcing development phase
- Advanced to SEO Technical Lead position with expanded technical responsibilities
- Began exploring Search Engine Reputation Management (SERM) to refine templates and strategies
- Developed breakthrough automation solution: reduced task completion time by 900% (3.5h → 20min)
- Continued performing a full range of one-off technical tasks for the client portfolio

🎯 TECHNICAL EXCELLENCE & IMPACT (2021-2022):
- Achieved consistently 98%+ quality assurance score across all project deliverables
- Created comprehensive technical optimization guidelines adopted company-wide
- Led complex technical implementations for major clients requiring specialized expertise
- Developed internal training programs enhancing junior specialist capabilities
- Established technical standards and best practices influencing agency methodology

Head of Internet Marketing & Digital Strategy

с 10.2017 по 02.2019 (1 год 4 месяца)
4elements, Одеса (Роздрібна торгівля)

🎯 RAPID IMPACT DELIVERY & FOUNDATION BUILDING:
- Recruited with primary objective: enhance traffic and sales performance for the company's main website
- Executed comprehensive technical optimization, resolving critical infrastructure issues
- Completely reorganized site architecture: catalog structure redesign, content hierarchy optimization
- Developed and implemented a high-quality content strategy aligned with user intent and search algorithms

📈 EXCEPTIONAL RESULTS ACHIEVEMENT:
- Achieved 3x traffic growth within a 4-month optimization period
- Delivered 5x sales increase through systematic website performance enhancement
- Established SEO foundation, enabling promotion to department leadership role
- Created optimization methodologies later scaled across multiple company projects
- Demonstrated immediate ROI justifying expanded digital marketing investment

👥 PROMOTION & TEAM BUILDING SUCCESS:
- Promoted to Head of Internet Marketing based on exceptional initial performance results
- Built high-performance cross-functional team from scratch: Junior SEO, SMM Specialist, Content Manager, Web Developer
- Achieved consistent 5-10% monthly KPI growth across the main project through collaborative team efforts
- Established department structure, workflow processes, and performance management systems

🚀 MULTI-PROJECT LEADERSHIP & EXPANSION:
- Led comprehensive redesign and full launch of two additional company projects
- Delivered profitability within 4 months of project launch across new initiatives
- Scaled operations from single-project focus to multi-channel portfolio management
- Implemented strategic planning frameworks supporting sustainable business growth
- Created scalable processes enabling simultaneous project development and optimization

SEO Specialist & Technical Consultant

с 03.2016 по 10.2017 (1 год 7 месяцев)
Netpeak, Одеса (Маркетинг, реклама, PR)

🎯 COMPETITIVE SELECTION & FOUNDATION BUILDING:
- Selected through a rigorous 3% acceptance rate hiring process (3 interviews, bypassing standard training)
- Advanced directly to final interview with Head of SEO based on demonstrated self-study expertise
- Chosen from the exclusive Junior SEO course with employment guarantee to an immediate position offer
- Mastered industry-standard methodologies at Ukraine's premier digital marketing agency
- Established foundation for future leadership roles through comprehensive skill development

⚙️ CORE SEO COMPETENCIES DEVELOPED:
- Semantic Core Architecture: Keyword research, query clustering, relevance mapping
- Content Quality Assurance: Text authenticity verification, copywriting guideline development
- Technical Implementation: Meta optimization (title, description, h1), UX evaluation protocols
- E-commerce Expertise: Registration flow analysis, conversion funnel optimization
- Link Profile Management: External link analysis, profile optimization strategies
- Comprehensive Auditing: Full-scale website technical and content audits
- Project Documentation: Detailed specification creation, requirement analysis
- Competitive Intelligence: Systematic competitor strategy analysis and tactical assessment

🚀 PROFESSIONAL DEVELOPMENT IMPACT:
- Developed client communication and project management skills in a high-pressure environment
- Gained exposure to enterprise-level SEO operations and agency workflow optimization
- Built technical foundation enabling rapid career progression to leadership positions

Образование

ОНПУ

Маркетинг, Одеса
Высшее, с 2018 по 2023 (5 лет)

Дополнительное образование и сертификаты

Google Analytics Individual Qualification (https://skillshop.exceedlms.com/profiles/804831cbb293418882f11d86459d7346)

2020

Школа контекстной рекламы Татьяны Михальченко

2019, 2 месяца

Семантическое проектирование сайта

2020

Знание языков

• Английский — средний
• Русский — свободно
• Украинский — свободно

Дополнительная информация

I'm the SEO Team Lead who builds departments that actually make money.

Last 3 years: Took a company from zero SEO presence to 100+ profitable pharmaceutical affiliate projects generating 4-digit daily profits. Built the team, processes, and tech stack from absolute scratch in one of the most regulated verticals. Result? 3x annual revenue and 30% to 60% margin optimization achieved in just the last 4 months.

My specialty: Grey-hat techniques in pharmaceutical and regulated markets. Think RX affiliate networks across EU territories, international compliance navigation, PBN orchestration, parasitic SEO, canonical manipulation, expired domain exploitation - the kind of methods that work when everyone else says "pharmaceutical is untouchable."

Why pharmaceutical experience matters: If you can make money in pharma (with all its regulatory nightmares, algorithm penalties, and compliance challenges), you can dominate any other vertical. iGaming, crypto, adult - they're all easier by comparison. I've navigated GDPR, health regulations, and pharma compliance across 20+ international markets.

Technical edge: AI-first approach with ChatGPT/Claude integration, 85% workflow automation, and proprietary solutions for scaling operations. Not just using tools - building systems that others can't replicate.

Why I'm different: Most SEO people optimize for rankings. I optimize for revenue and profit margins. Most people avoid pharmaceutical and regulated verticals. I've mastered them across 20+ international markets including heavily regulated EU territories where one mistake costs everything.

Previous experience: Premium Eastern European agencies (Netpeak - 600+ employees with 3% acceptance rate, Ingate) where I earned "Best Tech SEO of the Year" recognition and maintained 100% client retention rates across diverse portfolios.

What I'm looking for: Senior SEO Manager or Team Lead role where advanced techniques and regulated vertical experience are welcomed, not feared. My pharmaceutical background translates perfectly to pharmacy, iGaming, crypto, adult industry, or any high-stakes vertical requiring sophisticated approaches.

If you need someone who can navigate regulatory hell, scale operations from zero, and still deliver consistent profits - I'm your person. If you're looking for someone to maintain status quo with safe white-hat methods - definitely not your match.

Worth a conversation? My experience and pharmaceutical track record speaks for itself.

Kirill Larkin

Ukrainian citizen, now Moldova permanent resident, fully remote-ready, open to relocate worldwide for the perfect fit position.

SEO Team Lead | Pharmaceutical Affiliate Expert | Revenue Generator | Department Builder | Grey-Hat Specialist