Контактная информация

Соискатель указал телефон , эл. почту и Facebook.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5665967/

Опыт работы

Senior PPC Specialist

с 01.2025 по 03.2026 (1 год 3 месяца)
MyHomeQuote, Дистанційно (IT)

Geo: USA
Project: “MyHomeQuote” – Home Improvement Lead Generation Platform
Goal: Qualified Leads
KPIs: CPL, ROAS
Platforms: Google Ads, Meta Ads

Key responsibilities:
• Developing and executing multi-channel PPC strategy across home improvement verticals (roofing, bathroom remodeling, solar, windows), focused on scalable growth.
• Managing high-intent Search and Media campaigns across Google Ads and Meta Ads to capture demand and drive qualified leads.
• Continuously testing and optimizing audiences, including geo (DMA/ZIP), intent-based segments, and lookalikes to improve lead quality.
• Creating and testing ad creatives aligned with homeowner intent to increase conversion rates and engagement.
• Conducting deep performance analysis (App rate, Sold rate, ROAS) and optimizing campaigns toward high-quality leads and revenue.

Senior PPC Specialist

с 02.2023 по 01.2025 (2 года)
GoITeens, Дистанційно (Освіта, наука)

Geo: Ukraine, Europe
Project: “GoITeens” - IT Academy for Teens and Kids
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROMI
Platforms: Google Ads, DV360, Meta Ads

Key responsibilities:
・Creating paid campaigns in Google Ads, Meta Ads, DV360 from scratch.
・Managing performance of paid campaigns to reach target metrics and monthly lead generation goals
・Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages.

Senior PPC Specialist

с 02.2022 по 02.2023 (1 год)
MagneticOne, Дистанційно (IT)

Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft (Bing) Ads, LinkedIn Ads

Key Responsibilities:
・Developing and managing PPC campaigns to promote Yaware's time-tracking solutions, improving brand visibility and driving targeted registrations.
・Executing audience segmentation and tailoring ad copy for key industries, resulting in higher engagement and registration rates.
・Conducting competitor analysis to improve campaign positioning in the market.
・Optimizing landing pages for conversions, focusing on productivity and time management features.
・Monitoring campaign metrics to optimize budget allocation and maximize ROMI.

PPC Specialist

с 02.2021 по 03.2022 (1 год 2 месяца)
IT Dev Group, Дистанційно (IT)

Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services
Goal: Leads
KPIs: CPC, CPM, CPL
Platforms: Google Ads, Local Service Ads, Facebook Ads

Key Responsibilities:
・Managing PPC campaigns for USA-based projects, focusing on lead generation.
・Optimizing Google, Bing, and Facebook Ads campaigns to meet CPL targets, ensuring cost-effective lead acquisition.
・Utilizing Google Ads Editor, Google Tag Manager, and Google Analytics to track, analyze, and improve campaign performance.
・Conducting in-depth data analysis with Hotjar to enhance user engagement and boost conversion rates.
・Developing ad creatives and audience strategies to maximize reach and effectiveness across different platforms.

PPC Specialist

с 03.2020 по 03.2021 (1 год)
BSG, Дистанційно (IT)

Geo: Ukraine, USA, Europe
Project: “BSG” - CPaaS Platform
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:
・Leading PPC campaigns across Ukraine, USA, and Europe for the BSG CPaaS platform, targeting user registrations.
・Optimizing campaigns on Google and Bing Ads, focusing on lowering cost per registration (CPR) while enhancing customer acquisition (CAC) and lifetime value (CLTV).
・Employing tools such as Google Tag Manager, Google Analytics, and Hotjar for tracking campaign performance and improving ad effectiveness.
・Enhancing targeting and bidding strategies to increase campaign efficiency and drive high-quality leads at a reduced CAC.
・Conducting A/B testing on landing page elements to determine the most effective layouts and content.

PPC Specialist

с 06.2019 по 03.2020 (10 месяцев)
Seadora, Київ (Послуги для населення та бізнесу)

Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
・Developing and managing PPC campaigns for Seadora’s ocean fish delivery service across Ukraine, focusing on lead generation and boosting purchases.
・Optimizing Google and Facebook ads campaigna to achieve core KPIs such as CPL, CAC, CLTV, and ROAS.
・Leveraging Google Analytics and Facebook Analytics to evaluate campaign performance, track metrics, and make data-driven adjustments.
・Creating targeted ad strategies, aligning them with audience insights to enhance brand engagement and conversion rates.
・Coordinating with the marketing team to align ad campaigns with broader brand initiatives and promotions.

PPC Specialist

с 03.2018 по 07.2019 (1 год 5 месяцев)
Printing House "WOLF.UA", Київ (Видавництво, поліграфія)

Geo: Ukraine
Project: "WOLF.UA"- the largest network of printing houses in Ukraine
Goal: Purchases
KPI: ROAS
Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key responsibilities:
・Managing and optimizing PPC campaigns for WOLF.UA with a primary focus on driving purchases.
・Utilizing Google Ads, Facebook, Instagram, and TikTok platforms to meet ROAS objectives and ensure cost-effective campaign performance.
・Analyzing data with Google Analytics and Facebook Analytics to track and improve campaign results.
・Implementing programmatic advertising via DV360 to expand reach and enhance targeting.
・Refining ad copy and bidding strategies to drive conversions and achieve high return on ad spend (ROAS).

PPC Specialist

с 03.2017 по 03.2018 (1 год)
Devellar, Київ (IT)

Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Microsoft (Bing) Ads, LinkedIn Ads, Quora Ads

Key responsibilities:
・Driving PPC campaigns for Resume and Essay Writing services targeting the USA and UK, with a focus on scaling purchases.
・Enhancing ad performance across Google, Bing, Facebook, Quora Ads focusing on optimizing CAC, CLTV, and ROAS.
・Conducting in-depth data analysis to refine bidding strategies and targeting.
・Leveraging user interaction insights from Hotjar to enhance the efficiency of the conversion funnel.
・Collaborating with creative and development teams to design impactful ad assets and optimize landing pages, driving higher engagement and click-through rates.

PPC Specialist

с 01.2016 по 03.2017 (1 год 3 месяца)
Soda Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine
Projects: Real Estate, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads

Key responsibilities:
・Developing comprehensive media plans to maximize campaign reach and effectiveness across multiple channels, including Google, Facebook, and Instagram.
・Managing and optimized PPC campaigns for Real Estate and E-Commerce projects in Ukraine, focusing on generating leads and driving purchases.
・Allocating budgets effectively across paid search and social platforms to optimize performance and meet KPIs like ROAS and CPL.
・Coordinating with creative and content teams to ensure alignment between media strategies and campaign goals.
・Continuously monitoring and adjusting media plans to ensure optimal performance and return on investment.

Образование

КНЕУ

Фінанси, Київ
Высшее, с 2005 по 2010 (5 лет)

Дополнительное образование и сертификаты

Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Meta Certified Digital Marketing Associate

2022

Знания и навыки

• Adobe Photoshop
• MS Excel
• Google Ads
• Google Analytics
• WordPress
• Facebook Ads Manager
• Google Tag Manager
• Facebook
• Ability to analyze
• Tilda
• Adobe Lightroom
• Google
• Advertising
• Hotjar
• Adobe
• TikTok
• Bing
• LinkedIn
• Microsoft Ads
• TikTok Ads
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• Лідогенерація
• Уміння аналізувати
• Digital-маркетинг
• Сумлінність
• Розрахунок ROMI

Знание языков

Английский — выше среднего