Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5944451/

Опыт работы

Senior Media Buyer

с 01.2025 по 04.2025 (3 месяца)
Marketing Agency, UA, Дистанційно (IT)

Key achievements:

- Generated $13,489.24 in revenue with just $3,752.46 ad spend between March 1–26, 2025, achieving an average ROAS of 3.59x for Skincare brand.
- Ran TikTok campaigns for desserts French brand resulting in 189 purchases with €8,697.73 CV, achieving a solid ROAS of 1.33 and a CPA of only €4.34.
- Optimized ad strategy for a furniture & decor e-commerce brand, generating $3.2M+ in revenue with $1.4M ad spend, increasing ROAS from 1.49 to 2.28
- Systematized team workflows by creating performance report templates, centralizing documentation, and implementing structured reporting routines.
- Organized weekly mentorship calls for a Junior Media Buyer to provide strategic guidance and help improve campaign performance.

Responsibilities:

- Managing Facebook and TikTok advertising campaigns across various funnel stages for e-commerce brands, online schools, and services.
- Developing Meta and TikTok ad strategies aligned with client objectives and KPIs.
- Collaborate with designers on creative tasks and ensuring asset delivery alignment with campaign goals.
- Providing updates and performance insights for clients and internal team.
- Creating and delivering detailed campaign reports focused on ROAS, CPA, and conversion metrics.
- Analyzing landing pages and sales funnels to identify friction points and improve the customer journey, directly contributing to increased conversions and sales.

Senior Media Buyer

с 03.2023 по 01.2025 (1 год 10 месяцев)
Harbor Marketing Agency, USA, Дистанційно (Маркетинг, реклама, PR)

Key achievements:

- Resolved traffic challenges for Distillery, filling all tour slots and boosting cocktail, bottle sales, and distribution pull-through.
- Managed ad account for a watch brand, driving a significant sales increase and boosting ROAS from 0.9x to an average of 6-7x.
- Delivered exceptional ROI for Vineyard by crafting a tailored marketing strategy that significantly boosted revenue in a complex industry.
- Calculated unit economics for birdwatcher subscription boxes, reducing CPA from $100 to $20.


Responsibilities:

- Spearhead the development of tailored advertising strategies for e-commerce brands, subscription boxes, and local businesses, including breweries, distilleries, and wineries, to drive client success
- Collaborate with the creative team to create compelling design briefs that align with campaign objectives
- Lead the launch and continuous optimization of Facebook ad campaigns, consistently improving performance
- Write high-converting ad copies that resonate with target audiences, ensuring maximum engagement and conversions
- Analyze and compile detailed performance reports, providing actionable insights to optimize ongoing campaigns

Media Buyer

с 08.2022 по 02.2023 (6 месяцев)
Otavation, Дистанційно (Маркетинг, реклама, PR)

- Developed and executed effective advertising strategies for a diverse client base, boosting brand awareness and sales
- Worked closely with designers to draft precise design briefs that met campaign goals
- Created engaging ad copies that contributed to improved CTR and engagement
- Managed the end-to-end process of launching and optimizing Facebook ad campaigns
- Conducted training sessions to upskill team members and enhance overall campaign performance
- Collaborated with e-commerce US brands and services in industries such as darts, T-shirts, wellness bracelets, and bathtubs/showers, driving impactful results.

Lecturer

с 08.2022 по 03.2024 (1 год 7 месяцев)
Online School for Media Buyers, Дистанційно (IT)

- Reviewed and assessed students' strategies, providing constructive feedback and guidance
- Helped launch successful ad campaigns, ensuring students' campaigns met objectives
- Answered questions and provided support to beginners in understanding key concepts
- Organized and conducted Zoom calls to deliver personalized learning experiences and resolve doubts
- Recorded video lessons for a course covering topics such as funnels, launching successful ads on websites, audience creation, and pixel installation through different methods

Facebook Ads Expert/ Media Buyer

с 04.2019 по наст. время (6 лет 4 месяца)
Freelance, Дистанційно (IT)

- Clients with an average LTV of 1+ year
- Consistently received positive reviews for delivering outstanding results across various campaigns.

Freelance Experience by Niche:

E-Commerce: Furniture and décor stores, women’s clothing, jewelry, underwear/swimwear, baby clothing, watches, sports goods, luxury linens, candles, kids’ products, pet products.

Local Businesses: Beauty salons, beauty professionals (lash artists, hair stylists), fitness/yoga, psychologists, flower shops

Online Schools: Online programming schools for children, online courses for psychologists, nail technicians, online school for future mothers (France).

Services: B2B services, VIP automotive segment, real estate, business analytics, interior designers.

Department Head

с 04.2016 по 12.2017 (1 год 8 месяцев)
PVD, Дистанційно (IT)

- Established and managed departmental operations from the ground up
- Designed business workflows and compensation structures to motivate team members

Manager at Marketing department

с 01.2014 по 04.2016 (2 года 3 месяца)
PVD, Дистанційно (IT)

- Led email marketing campaigns to generate client leads and promote products
- Addressed client objections and conducted market research
- Prepared statistical reports to evaluate campaign effectiveness

Key achievements:

1. Implemented CRM systems which helped to improve communication and sales tracking and reporting

2. Developed and tested a sales strategy via social media Vkontakte, and successfully organized a department to manage the new channel.

Head of Support department and Call centre

с 09.2013 по 01.2014 (4 месяца)
PVD, Дистанційно (IT)

- Managed a team of 4 support operators and 2 call center agents
- Oversaw chat-operator interactions and ensured quality communication
- Led recruitment efforts, staff training, and documentation management

Key achievements:

1. Introduced upselling strategies in both chat and phone calls, resulting in a 20% increase in company profits within 3 months.

Quality manager in Support department

с 04.2013 по 09.2013 (5 месяцев)
PVD, Київ (IT)

- Ensured high-quality communication in chat operator correspondence

Key Achievements in This Role:

1. Developed work schedules, terms of employment, and working hours

2. Established salary norms, payment policies, and bonus motivation structure

Образование

Kyiv National Linguistic University


Master's degree, Translation: English-Ukrainian, Киев
Высшее, с 2012 по 2014 (1 год 8 месяцев)

National Pedagogical Dragomanov University


Bachelor's degree, Translation: English-Ukrainian, Киев
Высшее, с 2008 по 2012 (3 года 8 месяцев)

Дополнительное образование и сертификаты

Prometheus: Basics of Web UI development

2014, 3 months

Genius Marketing: SMM, Automated Sales Funnel

2019, 6 months

Anna Bonetskaja: SMM

2019, 3 months

School of Advertisement by Ekaterina Osipova: Facebook Ads Expert (beginner)

2019, 1 month

Wish Do Visual: Visual strategy in SMM

2020

Anatomy of target Level Up: Facebook and Instagram Ads

2021, 4 months

Targetorium: Media Buyer Pro

2021, 2 months

Kava School: Photos, videos, logos, illustrations and branding

2022, 2 months

Geek Hub: Marketing & Advertising

2023-2024

Знание языков

• Английский — выше среднего
• Нидерландский — начинающий
• Русский — свободно
• Украинский — свободно

Дополнительная информация

Hobbies:
- reading
- cooking, especially baking
- travelling
- writing

My positive things are reliability, sociability, ability to persuade, learning ability.