Svetlana

Svitlana Kurinna
MARKETING MANAGER

Profile Details
Hello, Employer) See my cases and links to see all my competence. Odessa
Ukraine
Development of SMM-strategies, content and advertising campaigns;
[открыть контакты](см. выше в блоке «контактная информация»)
Experience as a website content manager: filling, editing; [открыть контакты](см. выше в блоке «контактная информация»)

Setting up and running targeted advertising campaigns - working with different
budgets from $2 and up - depending on the project.
Links
Work with opinion leaders; Portfolio

Example of work that I have implemented: Instagram

https://lanamishina.com/portfolio/ Linkedin

More information I will provide in a personal conversation.
Skills
Employment History Digital Marketing

Content manager, GIC Canada Immigration, Israel Social Media Management
FEBRUARY 2021 — PRESENT

- content creation for an English-speaking audience Youtube

- moderation of social networks. Telegram

- development and implementation of advertisements
Facebook
SMM manager, Hydromarket, Kiev
Facebook Ads Manager
DECEMBER 2019 — DECEMBER 2020

- development and implementation of the concept of promoting the company / Instagram
brand in social networks

- daily preparation and posting of content; generation of unique messages; Tik Tok

- active interaction with users; Pinterest

- development and implementation of promo mechanics, contests;
Twitter
- conducting advertising campaigns, evaluating efficiency, reporting;
Leadership Skills
- tracking statistics, analyzing the effectiveness of audience growth;

- analysis of the effectiveness of the conducted SMM-events; preparation of reports Effective Time Management
on the work done.
Fast Learner
- management of targeted

Maintenance of social networks (Facebook, Instagram, Tik Tok, Pinterest, Twitter, Computer Skills

VK, OK, Telegram)
Customer Service
Video editing and processing.
Teamwork
Analysis of competitors, analysis of statistics in social networks and Google Ads.

Writing technical specifications for a designer. Content Creation

Creation of layouts for advertising.
Project Management
Selection of public and telegram channels for advertising.
Marketing Strategy
SMM course instructor, ActPro - IT training center, Odessa
NOVEMBER 2018 — JANUARY 2020
Drawing up a training plan. Conducting an SMM course for beginners. Help and Google Analytics
individual advice during the practice of students.
Canva
Head of SMM department, Webshifty com, Odessa
AUGUST 2016 — DECEMBER 2019 Movavi

Team leadership (content manager, designer, copywriter, targetologist). Setting and
monitoring tasks.
Languages
Drawing up and adjusting an SMM / digital strategy.
Ukrainian
Formation and management of advertising campaigns budget.
Russian
Development, approval and implementation of advertising activities, creative
concepts, research of marketing activities of competitors.
English
Setting up and maintaining targeted advertising on Instagram, Facebook.

Control and improvement of metrics: CTR, CPA, CPO, ROI, etc.

Working with opinion leaders. Selection of bloggers with a target audience suitable
for the company's product. Analysis of bloggers' statistics, checking the accuracy of
information. (LiveDune, Inblogs, Pandarank)

Work on promoting Telegram channels. Search and selection of channels for
promotion. Collection of statistics and analytics of advertising publications.

Work on promoting the blogger's YouTube channel.

- setting up a YouTube channel

- building subscribers

- channel and video promotion

- reaching the monetization goal

- creating a system for posting to the channel

-promoting videos through other social media. the network

Drawing up weekly content plans for social networks.

Analysis of the effectiveness of promotion (Yandex.Metrica, Google Analytics).

Education
Specialist, Krivoy Rog Pedagogical Institute, Krivoy Rog
S E P T E M B E R 2 0 1 0 — J U LY 2 0 1 5

Systems Sciences and Cybernetics, Informatics. Software engineer

Internships
Binance Angel, Binance, Singapore
AUGUST 2021 — PRESENT

Managing company communities with 100k+ subscribers.

Assistance in developing a content plan.

Development of mechanics for contests and activities for platform users.