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Опыт работы

Email Marketing Specialist

с 05.2022 по наст. время (3 года 3 месяца)
IT

- Developing marketing copy aimed at sales. The main task is creating texts that convince customers to order a horoscope or other services. This is a key responsibility, as marketing copy directly impacts sales.

- Writing trigger emails for various customer interaction points. These emails help maintain customer engagement, which can significantly increase conversion rates.

- Setting up automated email sequences (based on events such as demo view, purchase, abandoned payment, etc.). Automated emails are crucial for improving engagement and customer retention.

- Monitoring spam rates, configuring necessary signatures, and connecting to Postmasters to improve email deliverability. High deliverability is essential for running effective email campaigns.

- Creating monthly reports on key metrics (conversion, opens, clicks, deliverability) to analyze email campaign performance and optimize future efforts.

- Building email templates in block editors: preparing templates and ensuring proper display, including in dark mode. High-quality templates ensure emails look professional across all devices.

- Successfully applying for and enabling AMP functionality; creating basic emails with surveys and polls in editors. AMP allows for interactive emails, increasing user engagement.

- Communicating with users in five languages; translating texts into German, Spanish, and English using GPT, followed by review by professional translators. Over a year, no complaints were received regarding the quality of translations.

- Running A/B tests based on specific goals, with defined metrics for measuring success. A/B testing allows for optimizing marketing campaigns but depends on the company's specific objectives.

- Experience working with user databases up to 5 million. While this is important, it is a lower priority compared to other tasks, as companies typically focus more on the efficiency of workflows rather than just the size of the database.

Direct Marketing Specialist

с 06.2019 по 05.2021 (1 год 11 месяцев)
OnlineStylist - Fashion Platform, Вся Украина (IT)

- Development and implementation of direct marketing strategy (promo campaigns, marketing automation funnels, technical trigger letters, onboarding flow)
- Control of user acquisition & Churn
- Marketing and triggers campaign creating and launching
- A|B testing (Texts, Promo Structures, Subjects etc)
- Creating flows via facebook chatbot messenger
- Landing Page Creating for different business aims
- Technical tasks writing and working IT development team
- Taking part in product improvement

Direct Marketing Specialist

с 09.2018 по 03.2022 (3 года 6 месяцев)
Flowers.ua, Днепр (Роздрібна торгівля)

- Development and implementation of direct marketing strategy (site and app)
- Creating and execution of monthly content plan
- Planning of Monthly marketing budget and KPI
- Monthly and weekly reporting
- Key direct marketing indicators analysis and improving (OR, CTR, CR, DR )
- A/B testing
- Marketing and triggers campaign creating
- Development of new marketing funnels | Improvement of current funnels
- Customers segmentation
- Work with different partners aims at new users acquisition (monobank, opera etc)
- Technical tasks writing for IT development team

Professional achievements
- Monthly purchase growth 40%-50% (to previous year)
- Acquired 30% of current clients to the new Flowers.ua app through direct marketing channels
- New implemented channels: Viber / SMS which brought +8% to monthly sales.

Email Marketing Specialist

с 11.2016 по 05.2018 (1 год 6 месяцев)
eSputnik - Marketing Agency, Днепр (IT)

- Working with 3-4 projects at the same time
- Development and implementation of direct marketing strategy
- Control of User Acquisition & Churn
- Marketing and triggers campaign creating and launching
- A|B or ABC testing (Texts, Promo Structures, Subjects etc), Analysis & Improvements
- Writing different articles on professional topics. Wrote and published 10 articles on professional topics

Образование

The Dnipro University of Technology

Marketing, Днепр
Высшее, с 2014 по 2018 (4 года)

College of Construction, Installation Technologies and Architecture

Marketing, Днепр
Среднее специальное, с 2011 по 2014 (3 года)

Знание языков

• Английский — выше среднего
• Украинский — свободно
• Русский — свободно

Дополнительная информация

Портфолию
https://drive.google.com/drive/folders/1foQtchrQBsiWQivTUiKnUxQ0RtGtXZhY?usp=sharing