Oleksandr

Alexandr Bezhan
PPC Manager / PPC Specialist / PPC Expert
Communication
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E-Mail: [открыть контакты](см. выше в блоке «контактная информация»)

Goals
Help Amazon sellers grow total sales and profit using Amazon PPC Ads.
Constantly improve PPC expertise and stay on top of the game.

Skills
Amazon PPC optimization
PPC Keyword research
Ad Campaigns structure
PPC Audit
Writing SOPs

Work experience
AMS Pilot 2020 - Present

PPC Audit
PPC analysis and optimization
Keyword research
Setting up Ad Campaigns structure
Competitors analysis
Setting and achieving sales targets
Achieving Target ACoS
Achieving Target TACoS
Reporting to the client about the ad performance
KDP and Private Label clients
Built a PPC department. Packaged the entire PPC methodology of the company in SOPs, so that the company is able to hire juniors, teach them and quickly bring to the good expertise level

UnimedPlus, Product Owner, Co-Founder, 2020-2021
Owned customer development, product boundaries shaping, and features using Basecamp's Shape Up workflow to deliver an MVP—a platform for pharmaceutical reps and MDs—in a short-time period (one month).
Managed the project with daily and weekly meetings, making sure we reach the goal in a fixed budget and timeframe.
Created the product presentation. Attended sales meetings to learn customers' needs.
Sold my shares to other co-founders
Under NDA, Senior Kotlin Developer, 2019-2021
Created a Vert.x clustered solution to coordinate between different components of the ticket purchasing system.
Implemented an advanced HTTP client that simulates browser-like behavior reusing Vert.x and KTOR HTTP clients.
Refactored and cleaned up the architecture of the system.
Implemented features and added support for new websites.
Simulated fingerprints of unique website visitors and improved tickets' purchase success rate.
reviews.amspilot.com, Lead Elixir Developer, Product Owner, 2020
Identified customers' needs. Designed the product's full feature set and boundaries. The platform is a job marketplace for Amazon Kindle publishers with an accountability system and multi-role user management.
Set up the production environment and Sentry incidents tracking. Tracked production incidents and fixed bugs as they arise.
Developed the full stack for all screens. Coded the entire system from scratch in 40 days. Received customer feedback and applied changes in iterations.
Dealermade, 2, 2018-2019
Created a copying task for Cassandra and Elasticsearch clusters from production to all QA environments using AWS Fargate, Elastic Beanstalk, Instaclustr, and Docker.
Generated code for domain objects using ScalaMeta with SBT.
Built a single generic API for accessing and modifying data in Cassandra and Elasticsearch for all domain objects.
Designed a GraphQL API authentication and authorization, and security layer.
Made a generic partial-updated API for Cassandra and Elasticsearch to reduce database load and the chance of conflicting updates.
Replaced legacy CQL migrations with migrations using Scala code.
Cleaned up and refactored code as well as improved architecture.
Murka, Senior Scala Developer, 2017-2018
Added new features to the online poker gaming engine.
Investigated and fixed the production incidents happening in the game engine.
Added a set of performance metrics and anomaly detection triggers to monitor via Datadog.
Wrote tests to ensure we have all the corner cases covered in the game engine.
Reviewed team members' code to improve code quality.
Catch App, Ltd, Senior Scala Developer, 2015-2016
Created a Twitter publishing module that uses Twitter accounts to promote the project's pages.
Created an NLP module that analyzes text on web pages.
Supported a web-scraping module using Jsoup and Snacktory for text extraction.
Created a web-scraping module using PhantomJS and an algorithm similar to the one used in Evernote Clearly.
Developed project architecture and organized SBT structure.
Developed an admin UI for back-end testing.
Deployed applications using AWS OpsWorks.
Implemented DynamoDB integration.
Luxoft Ukraine, Scala Developer, 2013-2015
Developed a highly-configurable internal administration web application that relies heavily on ZooKeeper via Curator API.
Built a custom module for ZooKeeper changes' synchronization through a Git repository using JGit API.
Improved system quality and reliability by implementing a real-time financial information monitoring module.
Improved the development iteration and release process by refactoring a legacy monolithic SBT project into separate, independent modules.
Implemented a statistics usage collection module for better hot-zone detection and further web app improvement.
Implemented a web-based terminal emulator executing SH commands on the server.
D8 Corporation Ukraine, Java Developer, 2011-2013
Developed enterprise financial applications with an open-source technology stack.
Built a reusable GWT components library with rich customization capabilities.
Wrote UI, unit, and integration tests.
Programmed OSGi back-end services.
Mercator Web Studio, Junior Java Developer, 2010-2011
Developed an online site building tool that generates custom web applications using the Tomcat API with preprocessing and customization based on a web app template.
Tuned PostgreSQL queries.
Developed an accounting automation system for company activities: Staff and client management, activity analysis, automation of bookings (receipt and fulfillment), automatic report generation, etc.
Built web apps using a custom web framework based on Servlets, JSP, and XSLT.

Languages
English - advanced
Ukrainian - native
Russian - native

Keywords
Amazon PPC, Amazon Ads, Private Label, KDP