Kaushal

KAUSHAL PANDEY
Affiliate Sales Manager

PROFESSIONAL SUMMARY CONTACT
Result oriented Affiliate Sales Manager with extensive experience in Address: New Delhi, India 110001
Affiliate Marketing, Publisher Management, Account Management, and Phone: [открыть контакты](см. выше в блоке «контактная информация»)
Client Servicing. Adept at driving revenue growth, building strong Team/Skype: VRS.Kaushal
partnerships, and optimizing campaigns across various verticals, Email: [открыть контакты](см. выше в блоке «контактная информация»)
including. Nutra, Dating, Home Improvements, Finance, Sweeps, xGames, LinkedIn: https://www.linkedin.co
and iGaming in CPA, CPL, and CPS models m/in/kaushal-pandey-2165993

WORK HISTORY SKILLS
Affiliate Sales Manager - 06/2023 to Current  Affiliate Recruitment &
IMonetizeIt - https://www.imonetizeit.com/ Onboarding
 Publisher Relationship
 Identifying, recruiting, and managing affiliate partners to drive revenue
 Traffic Quality Analysis
growth.
 Managing affiliate campaigns across Dating, Sweeps, Nutra, xGames,  Offer & Deal Negotiation
and Gambling verticals.  Campaign Performance
 Increased and added 25% more affiliates from India geo compared to Optimization
previous trend
 Expanded active affiliate base by 35%, focusing on CPA, CPL and CPS  Conversion Funnel Analysis
models  Fraud Detection & Compliance
 Reduced churn rate by 25% through timely support and customized
 CRM and Attribution Tools
incentive programs
 Providing support to global publishers and media buyers for campaign  Cross-functional Team
optimization, tech issues, and financial updates. Collaboration
 Handling publisher engagement, retention, and profitability.  International Market Exposure
 Attending industry conferences to expand the affiliate network and
forge strategic partnerships.  Postback and Tracking URL Setup
 Coordination with internal team such as Advertiser team, tech, and
Finance for better results delivery.
 Maintained relationships with customers and found new ones by PERSONAL DETAILS
identifying needs and offering appropriate services.
 Built long-lasting client relationships through excellent customer Nationality: India
service and consistent follow ups.

Affiliate Manager - Remote, 10/2022 to 05/2023
LemonAd - https://app.limonad.com/

 Successfully scaled global Nutra offers by onboarding high-performing
affiliates.
 Identifying, recruiting, and managing affiliate partners to drive revenue
growth.
 Strengthened LemonAd's presence in international markets through
strategic partnerships.
 Provided comprehensive support to media buyers for campaign
performance enhancement.
 Making decisions based on marketing analytics on partner traffic.
 Negotiated and formed strategic alliances with new and existing online
partners.
 Handling publisher engagement, retention, and profitability.
 Providing all the marketing materials for campaign setup smoothly.
 Proven expertise in CPA, CPL, and CPS models.
Affiliate Manager - Remote, 11/2021 to 09/2022
Leadbit Group - https://leadbit.com/

 Managed SEA market affiliates, focusing on Nutra, Sweeps, and Dating,
Gambling, and Finance offers.
 Developed strategies to launch and optimize campaigns based on
traffic sources.
 Led publisher engagement initiatives, enhancing long-term
partnerships.
 Handling publisher engagement, retention, and profitability.
 Provided hands-on experience in the programmatic advertising
ecosystem.
 Helping them to schedule the campaign and scale.
 Follow-up to existing affiliates and try to activate the campaign.
 Identifying, recruiting, and managing affiliate partners to drive revenue
growth.

Senior Affiliate Manager, 07/2016 to 09/2021
MoMagic Technology Pvt Ltd
Company Website: https://www.momagic.com/

 Managed deliveries for mobile & web campaigns based on CPI, CPR,
CPA, CPS, CPL delivery models.
 Worked on campaigns from clients like - Uber, PhonePe, Swiggy,
Hypstar, Cheetah, many more.
 Working with OEM Partners such as Lava, Intex, Karbonn, Panasonic,
Zen, InFocus & many more.
 Managing account for both Advertiser & Publishers.
 Tracking services Offer18, Affise, Hasoffer hand on experience with
affiliate marketing.
 Worked on different self-serve DSPs (Trooper Ads, Mobisumme,
WadogoX, AppSamurai, Minimob).
 Managing & establishing alliances with leading Global and Indian
Smartphone OEM brands and Mobile App companies to enhance
business.

Account Manager, 12/2012 to 06/2016
Hungama Digital Media
Company Website: https://www.hungama.com/

 Managed voice business operations for Uninor & Tata DoCoMo PAN
India.
 Led customer acquisition campaigns and VAS operations to drive
business growth.
 Strengthened relationships with telecom operators to enhance sales
and content distribution.

EDUCATION
MBA, Marketing And IT, 04/2007 to 01/2009
Amity University - India

PERSONAL INFORMATION
Passport:

#HRJ #a74909c2-4a4d-4663-8 0c6-7e57f9a fac62#