Світлана

VOICHAK SVITLANA

Media Buyer Facebook ads
Traffic manager

Location and contacts:

Kyiv, Ukraine
tel: [открыть контакты](см. выше в блоке «контактная информация»)
email: [открыть контакты](см. выше в блоке «контактная информация»)

KEY SKILLS:

- Creation, management and optimization of advertising campaigns in Facebook Ads;

- Analysis of competitors and target audience;

- Creating a promotion strategy;

- Creation of advertising creatives (or technical specifications for a designer) and texts;

- Setting up pixel, standard events, setting up САРІ, Google Tag;

- Planning and control of the marketing budget, cost-effectiveness analysis, reporting;

- Creation of chatbots.

EXPERIENCE:

I am Мedia buyer Facebook/Instagram with experience in this field. I have experience
working with a sock brand, a children's clothing store, a beauty salon, and advertising
for a tarot expert (selling training).
I worked with clients on a freelance.
My work is based on a Integrity approach. In simple words, your Business and the
result of our cooperation are important to me. Goal = Result

EDUCATION:

National Academy of Communications
Faculty of Management, Master's degree
Year of graduation 2012

АDDITIONAL TRAINING COURSES:

Training in targeted advertising, marketing, and auto-funnels
Polishchuk Marketing School, 2023

Advertising layouts without headaches
Polishchuk Marketing School, 2022
Internet marketing
Campster, 2022

Targeted advertising for social media, 2021

АDDITIONAL INFORMATION:

Knowledge of languages:

English – B1

Ukrainian - C2

Russian - C1
Confident user: PC; Google: Sheets, Forms, Docs, Meet; mobile applications and
messengers; Meta Business Suite and Business Manager, Manager Ads, Canva.

My soft skills: organizational skills, responsible, quick learner, honest, experience
working with people.