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CFO
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Yuliia Makarevych
Ukraine, [открыть контакты ](см. выше в блоке «контактная информация») • [открыть контакты ](см. выше в блоке «контактная информация»)
CFO I Senior Finance Executive I 17 years in business performance management
Proven CFO with a track record of financial transformation in FMCG, B2B, manufacturing, and tech sectors.
Led the company from losses to profitability within 18 months. Expert in P&L ownership, treasury management, and
strategic financial planning for mid-sized companies
KEY ACHIEVEMENTS
• Delivered complete financial turnaround: reversed company losses to the highest net profit in 10-year history within
2 years
• Grew top-line revenue by 140% through strategic FP&A, pricing optimization, and new customer acquisition
• Managed consolidated operations across 4 branches with a team of 8
• Reduced operational costs by $380K annually during the economic crisis
CORE COMPETENCIES
Financial Strategy & Planning | FP&A & Forecasting | Multi-Branch Operations Treasury & Cash Flow Management |
Cost Optimization | Process Automation P&L Ownership & Analysis | Budgeting & Variance Analysis | Internal
Controls Team Leadership (8+ direct reports) | IFRS/GAAP Compliance | Stakeholder Management
TECHNICAL SKILLS
ERP/Accounting Systems: SAP, Parus, 1C
Analytics & Reporting: MS Excel (Advanced: Pivot Tables, VLOOKUP, Data Analysis), Tableau, Google Sheets, CRM
(Bitrix24)
Financial Modeling: Budget Planning, Cash Flow Forecasting, Scenario Analysis
PROFESSIONAL EXPERIENCE
Fractional CFO 2024 - 2025
Aff Journal
Blockchain & IT Startups | REMOTE | Contract based
Strategic finance executive providing part-time CFO services to early-stage tech companies. Currently engaged with
2 blockchain startups on a monthly retainer basis.
● Oversee complete financial operations for blockchain and IT startups: implement structured financial planning,
budgeting systems, and a cost control framework
● Establish a disciplined financial environment that optimizes spending and improves the accuracy of financial
reporting and operations
● Build and manage comprehensive financial reporting packages, including P&L, Cash Flow, and Balance Sheet for
management decision-making and investor updates
● Design and implement financial policies, procedures, and internal controls to ensure compliance and operational
efficiency
CFO 2018 – 2023
LLC “KAN-Therm UA” | Kyiv, Ukraine
Ukrainian subsidiary of Polish KAN Group | HVAC Manufacturing | Approx. €15M revenue | 120 employees | 4
regional branches
Partnered closely with an executive management team of 6 individuals to grow top-line revenues by over 140% in
three years through new customer acquisition
FINANCIAL TRANSFORMATION & STRATEGIC LEADERSHIP
● Led complete financial turnaround: reversed company losses to deliver the highest net profit in the 10-year
history within two years through strategic cost optimization and revenue-focused initiatives
● Partnered closely with the executive management team of 6 to grow top-line revenues by over 140% in three years
through new customer acquisition strategies
● Drove 160% increase in gross margin through automation of the new pricing system
TREASURY & CASH FLOW MANAGEMENT
● Developed contingency plan during tough economic conditions, securing $380K in annual cost savings while
maintaining full operational capacity
● Collaborated with cross-functional teams to reverse the downward trend in past-due account collections through
better automated outreach systems
● Improved cash position through strategic navigation of complex product/service terms and industry regulations;
successfully negotiated supplier contracts
OPERATIONAL EXCELLENCE & TEAM LEADERSHIP
● Achieved greater than 90% monthly budget and forecast accuracy by implementing a functional sales and
operations planning system
● Managed consolidated financial operations across 4 regional branches with a team of 8 (accountants, financial
analysts, controllers)
● Oversaw investment opportunities and financial strategies to maintain sound financial health; increased ROI by
40% ● Implemented consolidated reporting frameworks that improved accuracy, accountability, and strategic
decision-making across the organization
ANALYSIS & STAKEHOLDER MANAGEMENT
● Developed methods to minimize financial risk to the company; analyzed financial reports and market trends to
provide insightful information to executives for critical decision-making
Financial Manager 2015 - 2018
LLC “UmAir” | Kyiv, Ukraine
Airline company | Approx. €10M revenue | 70 employees | 3 regional branches
● Established finance controlling function from scratch; analyzed financial activities and provided strategic advice
to senior management on financial planning
● Supervised and led a team of 8 Financial Assistants and Accountants; ensured all monthly and annual reports were
produced accurately and on time
● Monitored the company's financial performance and identified areas for improvement, achieving 30% cost
reduction through operational efficiency initiatives
● Oversaw external contract services for tax preparation, auditing, banking, and investments; prepared and
presented financial reports to board members, stakeholders, executives, and clients
● Led annual budget preparation and management; analyzed costs, pricing, variable contributions, sales results, and
the company's actual performance compared to business plans
Sales analyst 2012 - 2015
LLC “Sanahunt"| Kyiv, Ukraine
Retail |E-commerce | Approx. €7M revenue | 40 employees
● Collected and analyzed sales data, uncovering key business growth opportunities that contributed to 20% revenue
increase over the fiscal year
● Developed detailed financial analyses and presentations for the Senior Leadership Team, resulting in 15%
improvement in sales KPIs within six months
● Supervised and optimized contract pricing strategy; contributed to creation of new pricing models that enhanced
profit margins by 10%
● Monitored and improved daily sales operations; implemented new business processes that reduced operating
expenses by 15% within two years
Financial Budget Controller, Accountant 2007 - 2012
LLC “Procter & Gamble” | Kyiv, Ukraine
Ukrainian subsidiary of American company P&G | FMCG | Approx. €200M revenue | 150k employees | 80 regional
branches
● Collaborated closely with program management on budgets, programs, and financial reporting, achieving 15%
reduction in budget variances across projects
● Analyzed balance sheet accounts and posted monthly journal entries in compliance with GAAP; maintained the
company's general ledger and monthly close processes, improving financial accuracy by 25%
● Resolved payment issues and followed up on vendor inquiries, bringing company 100% up to date with all bills;
enhanced supplier relationships and improved cash flow
● Partnered with management to streamline business processes, leading to 40% increase in efficiency of financial
reporting and faster decision-making
● Developed and executed robust internal controls, improving accuracy and reducing error rate by 20%, thereby
enhancing financial integrity
● Led payroll management for 6 departments and 200+ employees; ensured timely verification of expense reports
and requests, resulting in 30% decrease in payroll discrepancies
EDUCATION & CERTIFICATIONS
Master of Finance
Kyiv National Economic University named after Vadym Getman | 2006
Chartered Institute of Management Accountants (CIMA)
Strategic Level: 1 of 2 exams completed
LANGUAGES
English: Advanced (C1) – Fluent in business communication
Ukrainian: Native
Russian: Native
Ukraine, [
CFO I Senior Finance Executive I 17 years in business performance management
Proven CFO with a track record of financial transformation in FMCG, B2B, manufacturing, and tech sectors.
Led the company from losses to profitability within 18 months. Expert in P&L ownership, treasury management, and
strategic financial planning for mid-sized companies
KEY ACHIEVEMENTS
• Delivered complete financial turnaround: reversed company losses to the highest net profit in 10-year history within
2 years
• Grew top-line revenue by 140% through strategic FP&A, pricing optimization, and new customer acquisition
• Managed consolidated operations across 4 branches with a team of 8
• Reduced operational costs by $380K annually during the economic crisis
CORE COMPETENCIES
Financial Strategy & Planning | FP&A & Forecasting | Multi-Branch Operations Treasury & Cash Flow Management |
Cost Optimization | Process Automation P&L Ownership & Analysis | Budgeting & Variance Analysis | Internal
Controls Team Leadership (8+ direct reports) | IFRS/GAAP Compliance | Stakeholder Management
TECHNICAL SKILLS
ERP/Accounting Systems: SAP, Parus, 1C
Analytics & Reporting: MS Excel (Advanced: Pivot Tables, VLOOKUP, Data Analysis), Tableau, Google Sheets, CRM
(Bitrix24)
Financial Modeling: Budget Planning, Cash Flow Forecasting, Scenario Analysis
PROFESSIONAL EXPERIENCE
Fractional CFO 2024 - 2025
Aff Journal
Blockchain & IT Startups | REMOTE | Contract based
Strategic finance executive providing part-time CFO services to early-stage tech companies. Currently engaged with
2 blockchain startups on a monthly retainer basis.
● Oversee complete financial operations for blockchain and IT startups: implement structured financial planning,
budgeting systems, and a cost control framework
● Establish a disciplined financial environment that optimizes spending and improves the accuracy of financial
reporting and operations
● Build and manage comprehensive financial reporting packages, including P&L, Cash Flow, and Balance Sheet for
management decision-making and investor updates
● Design and implement financial policies, procedures, and internal controls to ensure compliance and operational
efficiency
CFO 2018 – 2023
LLC “KAN-Therm UA” | Kyiv, Ukraine
Ukrainian subsidiary of Polish KAN Group | HVAC Manufacturing | Approx. €15M revenue | 120 employees | 4
regional branches
Partnered closely with an executive management team of 6 individuals to grow top-line revenues by over 140% in
three years through new customer acquisition
FINANCIAL TRANSFORMATION & STRATEGIC LEADERSHIP
● Led complete financial turnaround: reversed company losses to deliver the highest net profit in the 10-year
history within two years through strategic cost optimization and revenue-focused initiatives
● Partnered closely with the executive management team of 6 to grow top-line revenues by over 140% in three years
through new customer acquisition strategies
● Drove 160% increase in gross margin through automation of the new pricing system
TREASURY & CASH FLOW MANAGEMENT
● Developed contingency plan during tough economic conditions, securing $380K in annual cost savings while
maintaining full operational capacity
● Collaborated with cross-functional teams to reverse the downward trend in past-due account collections through
better automated outreach systems
● Improved cash position through strategic navigation of complex product/service terms and industry regulations;
successfully negotiated supplier contracts
OPERATIONAL EXCELLENCE & TEAM LEADERSHIP
● Achieved greater than 90% monthly budget and forecast accuracy by implementing a functional sales and
operations planning system
● Managed consolidated financial operations across 4 regional branches with a team of 8 (accountants, financial
analysts, controllers)
● Oversaw investment opportunities and financial strategies to maintain sound financial health; increased ROI by
40% ● Implemented consolidated reporting frameworks that improved accuracy, accountability, and strategic
decision-making across the organization
ANALYSIS & STAKEHOLDER MANAGEMENT
● Developed methods to minimize financial risk to the company; analyzed financial reports and market trends to
provide insightful information to executives for critical decision-making
Financial Manager 2015 - 2018
LLC “UmAir” | Kyiv, Ukraine
Airline company | Approx. €10M revenue | 70 employees | 3 regional branches
● Established finance controlling function from scratch; analyzed financial activities and provided strategic advice
to senior management on financial planning
● Supervised and led a team of 8 Financial Assistants and Accountants; ensured all monthly and annual reports were
produced accurately and on time
● Monitored the company's financial performance and identified areas for improvement, achieving 30% cost
reduction through operational efficiency initiatives
● Oversaw external contract services for tax preparation, auditing, banking, and investments; prepared and
presented financial reports to board members, stakeholders, executives, and clients
● Led annual budget preparation and management; analyzed costs, pricing, variable contributions, sales results, and
the company's actual performance compared to business plans
Sales analyst 2012 - 2015
LLC “Sanahunt"| Kyiv, Ukraine
Retail |E-commerce | Approx. €7M revenue | 40 employees
● Collected and analyzed sales data, uncovering key business growth opportunities that contributed to 20% revenue
increase over the fiscal year
● Developed detailed financial analyses and presentations for the Senior Leadership Team, resulting in 15%
improvement in sales KPIs within six months
● Supervised and optimized contract pricing strategy; contributed to creation of new pricing models that enhanced
profit margins by 10%
● Monitored and improved daily sales operations; implemented new business processes that reduced operating
expenses by 15% within two years
Financial Budget Controller, Accountant 2007 - 2012
LLC “Procter & Gamble” | Kyiv, Ukraine
Ukrainian subsidiary of American company P&G | FMCG | Approx. €200M revenue | 150k employees | 80 regional
branches
● Collaborated closely with program management on budgets, programs, and financial reporting, achieving 15%
reduction in budget variances across projects
● Analyzed balance sheet accounts and posted monthly journal entries in compliance with GAAP; maintained the
company's general ledger and monthly close processes, improving financial accuracy by 25%
● Resolved payment issues and followed up on vendor inquiries, bringing company 100% up to date with all bills;
enhanced supplier relationships and improved cash flow
● Partnered with management to streamline business processes, leading to 40% increase in efficiency of financial
reporting and faster decision-making
● Developed and executed robust internal controls, improving accuracy and reducing error rate by 20%, thereby
enhancing financial integrity
● Led payroll management for 6 departments and 200+ employees; ensured timely verification of expense reports
and requests, resulting in 30% decrease in payroll discrepancies
EDUCATION & CERTIFICATIONS
Master of Finance
Kyiv National Economic University named after Vadym Getman | 2006
Chartered Institute of Management Accountants (CIMA)
Strategic Level: 1 of 2 exams completed
LANGUAGES
English: Advanced (C1) – Fluent in business communication
Ukrainian: Native
Russian: Native
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