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POLINA @AppolinariaD

DVOR
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SEO-COPYWRITER | EDITOR
CONTENT MANAGER

PROFILE INFO
Skilled SEO-copywriter and content manager with 5 years of experience working in content management,
advertising, creative and technical writing for B2B and B2C. Specializes in writing, coordinating, assembling,
producing, editing and publishing tailored content. Committed to producing exceptional and creative types
of content, including blog articles, landing pages, SEO texts, PPC, emails, commercials, outreach texts, social
media posts, and PR publications. Experienced in a variety of writing styles and determined to strive for the
best. Seasoned professional with the goal of going beyond what is expected.

EDUCATION WORK EXPERIENCE
MASTER OF PUBLIC RELATIONS SEO-COPYWRITER AND CHIEF EDITOR
AND COMMUNICATIONS 2022-2025
V.N. Karazin University and Cana
Wrocław University Write compelling, persuasive, and SEO-optimized copy for
various platforms and channels, including Blog, Landings,
PSYCHOLOGY AND WORDS Emails, LinkedIn, Facebook, Twitter, Medium and outreach.
Utilize SEO techniques and revise content, improving click
University of Davis
conversion rates by 5%.
WRITING AND EDITING Manage a team of 15 copywriters, assign tasks. Recruit new
authors and manage their workflow. Provide additional training
University of Michigan
and full support.
Improve and manage all company's content including website
SKILLS content, blog, landing pages, outreach, emails, social media
content.
Technical and Creative Copywriting Conduct research on industry trends, competitors, and target
Content Management audience to create the best content strategy across various
Email Marketing platforms.
Social Media Management COPYWRITER | CONTENT LEAD
AI Awareness 2020-2022
Brand Management SalAD | ICODA
SEO Expertise Write original, engaging articles for the company's blog and
Localization and Tone Customization website that were succinct, informative and easy to read.
PR Expertise Manage a team of 20 writers, assign tasks according to writers'
Marketing Analysis interests and abilities. Recruit new authors and translators and
manage their workflow.
Production and Execution of Content
Review articles for grammar, spelling, punctuation, syntax,
Strategy accuracy and compliance with quality standards.
Figma and Adobe Creative Cloud Manage the company’s website and kept it updated.
Editing and Proofreading Optimize content according to the best SEO practices.
Excellent Grammar and Spelling Create and execute content strategy for various content
Website Management distribution channels, including LinkedIn, Facebook, Twitter,
Instagram, Blog Page, Medium, Emails and Media.
AP style and MS Office
Collaborate with sales, marketing and analytics departments to
Research and Fact-Checking identify business trends, relevant topics and create content
strategy.
LANGUAGES WINNING AWARDS
English Ukrainian Russian German Most outstanding Most outstanding
C1 Fluent Fluent B2 Results 2022 Results 2023
as an Editor at SalAD as a Copywriter at Cana