Vladyslav

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/10350886

Work experience

Marketing and Project Manager

from 01.2024 to 02.2024 (1 month)
prai.co, Інші країни (Маркетинг, реклама, PR)

Verticals: US Stock Market, Finance
• Determined and wrote a workflow with check-lists and described a white paper for the startup project inside the company.
• Performed workshops for the team and created a comprehensive understanding of goals and work direction.
• Determined a monthly budget and created ready-to-run campaigns in Google Ads, Microsoft Ads and Taboola.
• Led multiple Email marketing and Cold Outreach campaigns.
• Executed first successful highly-profitable fulfillment of client's order within the project.

Head of Performance Marketing (Head of Media Buy)

from 10.2022 to 05.2023 (7 months)
Tremendio, Інші країни (Маркетинг, реклама, PR)

Verticals: Dating, Gaming
• Started in-house Media Buy from scratch - dating
• Achieved monthly ROI of 15% by the end of month 2, continued with monthly ROI of 20-30% from month 3
• Negotiated new partners contacts to expand activity to adult gaming
• Performed full-stack ad management - planning monthly ad activities, developing ad creatives, starting and running campaigns, reporting, strategic planning.
• Successfully booted US, CA, UK, AU and collected marketing data for ES, BR, MX.

Affiliate Marketing Manager (Affiliate Media Buyer)

from 12.2020 to 02.2022 (1 year 2 months)
Self-Employed, Київ (Маркетинг, реклама, PR)

Verticals: Dating, Subs/Sweepstakes, Leadgen, Nutra, Gambling
• Researched affiliate marketing field and successfully implemented all work infrastructure - server, tracker, ad tools, etc.
• Soloed market research, networking, preparation of marketing copies, images, videos and other collateral
• Simultaneously tested multiple niches (up to 3) and led up to 24 different ad campaigns
• Achieved monthly ROI of 15% by month 4, maintained the result and brought ROI up to 70-100% in 1 niche.

Senior Marketing Manager

from 02.2020 to 11.2020 (9 months)
TechMedia4U, Київ (Маркетинг, реклама, PR)

Verticals: Finance
• Attended as a first employee into a new team and successfully developed a new marketing activity direction in 1.5 months
• Developed a 'standard' universal template for campaigns set up process for the whole team, increasing productivity and ease of coordination
• Authored an outstanding case of achieving over 200% ROI in 1 month with over $60k spending budget
• Led media buying activity month to month with over 50% ROI• Full cloaking experience
• Mentored a junior media buyer during 1 month.

Senior Marketing Manager

from 05.2018 to 01.2020 (1 year 8 months)
ClickLogiq, Київ (Маркетинг, реклама, PR)

Verticals: Finance
• In 5 days took responsibility for ongoing media buying activity with $160k monthly spending budget
• During 5 months, sticking to KPI, decreased CPLs by up to 30%, increasing overall monthly spend up to $270k
• In 3 weeks of tests, expanded activity to a new geo, bringing leads x3 times cheaper than the target cost
• In cooperation with analytics department, initiated revision and bug fixes in the reporting system - long time existing problems were solved in 2 days
• Mentored a newbie media buyer during 1 month.

Middle Marketing Manager

from 03.2017 to 03.2018 (1 year)
Together Networks, Київ (Маркетинг, реклама, PR)

Verticals: Dating
• Reached KPI by 2nd month of work and gradually expanded activity up to $150k monthly spends
• Successfully developed new media buying activity for 3 different niche products
• Authored 3 outstanding new marketing approaches for 3 different locations, which led to significant increase of ROI
• Managed up to 200 different campaigns simultaneously
• Mentored a newbie media buyer during 1 month.

Junior Marketing Manager

from 09.2014 to 01.2017 (2 years 4 months)
Green Balance, Київ (Маркетинг, реклама, PR)

Verticals: Leadgen, Nutra
• After 2 weeks of internship, took responsibility for ongoing media buying activity in Search Ads
• Obtained strong practical experience in basic front-end code editing, server management
• Started a profitable marketing activity in social networks, banner and native networks
• Took part in developing in-house CRM system and, working with full-stack developer, implemented an in-house ad activity tracking.

Education

National Technical University of Ukraine

Marketing/Marketing Management, General, Київ
Higher, from 2014 to 2018 (4 years)

Knowledge and skills

Language proficiencies

• English — advanced
• Portuguese — beginner

Additional information

Summary
• 8 years of profitable Media Buying experience
• Including 2 years of profitable affiliate experience
• Exp. with 5 different trackers - Voluum, Binom, Keitaro, AdsBridge, RedTrack
• Exp. with 6 different verticals - Finance, Leadgen, Dating, Nutra, Gambl, Subs/Sweeps
• Exp. with Search - Google Ads, Microsoft Ads, Yandex.Direct
• Exp. with Social media ads - TikTok Ads, Facebook Ads, Snapchat Ads
• Exp. with DSPs - Voluum DSP, ReklamStore DSP
• Exp. with 26 banner/native AdNetworks - Taboola, Outbrain, Mgid, Zeropark, RevContent, TrafficJunky, etc.
• Exp. of cloaking
• Exp. of Team leading, Project management and mentoring.
• Advanced skills of cold and warm sales.
• Deep understanding of traffic-flow and marketing structure, high-level traffic analyze skills, relevant triggers determination and strategic marketing planning skills.


Telegram: https://t.me/vladbuyer