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Work experience

Commercial Director

from 07.2019 to 11.2022 (3 years 4 months)
Distance school, Киев (Education and science)

“Atmospheric School” - Licensed distance education school: https://www.atschool.com.ua/
March 2022 - current timeCommercial Director

“Rider Rent” - Production studio of organization and holding of events and concerts: https://www.rider.rent/
2020 - February 2022Operations Director

“VOVA” - OnLine supermarket, specialized distributor in the HoReCa segment: https://vova.ua/
2019 - 2020 Commercial Director

Functional duties
E-Commerce

Creation, optimization and introduction of in-house call centers into the Lead conversion structure. Writing Conversation Scripts and Lead Traffic Routes. Automation of order processing processes and formalization of performance metrics for each stage of the Sales Funnel
Increasing the conversion rate of online resources (informativeness, ease of navigation and intuitive search, collection of data on CA behavior on the resource). Creation of functional personal accounts with personalized offers and loyalty programs. Creation of Lead routes, mobile applications and systems for monitoring and converting abandoned baskets and Wish letters. Implementation of an omnichannel communication system with a target audience.
Customer Journey Mapping.
Integration of off-line activity of "field" sales managers and Merchandisers into the general Sales Funnel. Creation of limits for monitoring processes and increasing the efficiency of the work of "field" employees.
Creation of an internet marketing department. Searching for personnel, setting metrics, testing and launching advertising campaigns. Creation of units for the generation of text, photo and video content.
Implementation of CRM systems, automation of key processes in the 1C, Bitrix 24, Terrasoft and creation of their own Rider WMS system.
Categorical management and management of product stocks

Creation of categorical matrices for a specific target audience. Experience with 3000+ SCU.
Definition of Roles of the nomenclature within the category, creation of optimal quantitative limits of SCU stocks depending on the role and marginality, creation of the Profitability Matrix.
Automation of procurement processes and inventory control, development and implementation of Auto-Ordering.
Settings in the 1C environment of Reports for monitoring the profitability of Categories / Subcategories / Articles. Implementation of party accounting.
ABC nomenclature analysis.
Package assortments of solutions.

Executive Director

from 04.2015 to 02.2019 (3 years 10 months)
RentAll, Київ (Technical support for events)

“RentAll” - comprehensive technical support for events of various levels and scales: www.rentall.in.ua

Analysis of market events and the market for technical contracting and event support and the company's current position. Development of a ternary development program, expansion of the product range and price policy.
Expanding the range of offers by 2.5 times and entering the B2C segment.
Implementation of Planning, Budgeting and Management Financial Accounting processes in the company.
Formalization of business processes and their automation in the ERP environment. Creating your own system based on Terrasoft.
Cart integration with ERP, control settings for abandoned orders and deep projects. Automation of project estimates and calculation of operational profitability.
Expansion of communication channels with CA and creation of additional conversion routes:
Creation of a telephone sales department
Formalization of the order processing structure and processes
Writing Scripts and procedures
Automation of work of managers
Selection and adaptation of personnel
Creating and conducting thematic internal trainings and educational programs
Operational and strategic management of Commercial, Marketing and Financial divisions.
Coordination and control of all large-scale events
Conducting negotiations with all key customers.

Commercial Director

from 04.2005 to 08.2008 (3 years 4 months)
Bayadera Import, Київ (Import and distribution of elite alcohol)

“Bayadera Import” - Import and distribution of elite alcohol (Johnnie Walker, Baileys, Smirnoff, Sheridans, Xenta, Campari and other)

Strategic planning of the Commercial Department (Sales, Marketing and Logistics)
Operational control of the activities of the reporting divisions and the sales department (regional sales department, direct sales department in Kyiv and the region, and the Marketing department)
Setting goals and objectives for employees of the commercial department according to the current and prospective development plan
Development of a development program and implementation of quality distribution according to the assortment matrix throughout the country
Formation of a team of employees (selection and rotation of personnel, evaluation of the quality of their work and motivation). Development and implementation of a system of material and non-material motivation of employees
Development, implementation and automation of a reporting system that allows real-time assessment of the company's effectiveness as a whole, and by direction separately
Analysis, control and coordination of the work of employees of the commercial department
Organization and conducting of presentations, trainings and participation in national exhibitions
Participation in annual signature companies with national networks

Education

Kiev National Economical University

Economist, Kiev
Higher, from 1998 to 2002 (4 years)

Language proficiencies

• English — above average
• Ukrainian — fluent
• Russian — fluent

Additional information

QUALIFICATIONS and COMPETENCES

•25 years of successful experience in Sales, Logistics and Marketing in national and western companies
•20 years of experience in personnel selection and management, development of motivation systems and their quality assessment, drawing up programs for the growth and development of subordinates
•15 years of successful work experience as a TOP manager in the positions of Commercial, Operational and Executive Directors
•10 years of experience in creating, configuring, implementing and automating business processes in CRM, ERP, WMS and LMS systems. Customization of existing ones and creation of individual
•Formalization, implementation and optimization of existing business processes. Implementation of company budgeting. Creation of individual Sales Funnels and Scripts
•Successful experience in building quantitative and qualitative national distribution, development of existing, creation from scratch of Sales, Marketing, Call Centers, Service and Logistics departments. Experience in managing a network of branches, boutiques and online stores.
•Experience working with global brands and domestic production: FMCG (food & non-food), Event and services market, education and IT products market.
•Strategic and operational planning of the activities of accountable departments and the company as a whole, budgeting of activities and development of a development strategy.
•Creating marketing plans and budgets, launching new brands and products, analyzing markets and the competitive environment. Rebranding and building communication.
•Experience in creating and conducting webinars and launching Retention Management in national companies in the B2B and B2C segment.