Діана

DIANA BOIAKOVA
Media Buyer

ABOUT ME
CONTACT
Media Buyer with hands-on experience in managing paid traffic and
[open contact info](look above in the "contact info" section) advertising analytics. Combining campaign management skills (Meta
Ads, funnel optimization, A/B testing) with a deep understanding of
[open contact info](look above in the "contact info" section) business goals to drive lead generation and scale projects.
Telegram
LinkedIn Throughout my campaigns, I have focused on audience segmentation,
Lviv, Ukraine performance tracking (CTR, CPL, ROAS), lowering acquisition costs, and
boosting conversion rates (CR).

SKILLS Experienced in evaluating advertising performance and key marketing
Targeted Advertising Setup & metrics to uncover growth drivers and maximize return on ad spend
(ROAS).
Optimization: Setting up and scaling ad
campaigns across Meta Ads Manager
(Facebook, Instagram) and TikTok Ads.
WORK EXPERIENCE
Audience Segmentation, Strategy Testing Media Buyer
& Cost Optimization: Conducting A/B Freelance | 12.2024 – Present
testing, analyzing sales funnels, tracking Managed and optimized paid advertising campaigns in Meta Ads,
CTR, CPL, and ROAS, and reducing improving conversion rates (CR) by 30% through regular A/B testing
and performance tracking (CTR, CPL, ROAS).
acquisition costs.
Boosted incoming leads by 40% with zero budget increase by
Budget Management & Reporting: adjusting targeting strategies based on funnel analytics.
Monitoring campaign performance, tracking Worked with local small businesses and various niches (e-
key marketing metrics, and building commerce, beauty, services), driving profitable customer acquisition
dashboards for real-time KPI analysis. and scaling ad spend efficiently.
Content Planning & Social Media Assistant to the Head / Media Buyer & Analyst
Management: Structuring content Expert Hospital | 10.2025 – 02.2026
strategies, page administration, and social Setup and managed targeted advertising campaigns for the clinic,
media growth. increasing lead-to-appointment conversion rates by 30%.
Creative Strategy & Development: Optimized lead processing workflows and systematized patient
databases, boosting request processing speed by 25% and
Brainstorming marketing ideas, writing
minimizing lead loss.
briefs for creatives to maximize reach,
Developed interactive Power BI dashboards for real-time KPI
engagement, and conversion rates (CR). monitoring, replacing manual reports and saving 5+ hours weekly.
Client & Follower Engagement: Effective Automated appointment dynamics reporting, reducing report
interaction with clients, building trust, and preparation time by 20%.
managing leads. Information Specialist
Tools & Technical Stack: Google Analytics, Expert Hospital | 04.2023 – 02.2026
Meta Pixel, Google Tag Manager, SQL Systematized patient data in the database, ensuring accounting
(BigQuery), Python, Excel / Google Sheets, accuracy and streamlining reporting.
Power BI Automated appointment dynamics reporting, reducing report prep
time by 20%.
EDUCATION Optimized appointment scheduling to boost request processing
speed by 25% and reduce lost leads.
Bachelor’s Degree in Computer-Integrated
Technologies and Automation PORTFOLIO
Lviv Polytechnic National University
2022 – 2026 Carving Kits: Scaled ad campaigns and generated $11,000 in revenue.
Food Delivery: Optimized ad funnels achieving 712% ROAS.
Acting Studio "ROi": Reached 610% return on ad spend.
CERTIFICATES Military Attorney Services: Set up lead generation campaigns to acquire
high-intent clients.
GoIT | Data Analyst | 2026
Dentistry: Managed targeted ads to increase patient appointments and
Google | Fundamentals of Digital Marketing lower CPL.
Course | Apr 2025 Family Creation Center: Ran lead-generation campaigns for niche
Mark Sheludko (Instagram: mark.sheludko) | services.
Pajamas Instagram Shop: Scaled e-commerce ad campaigns to boost
Targeted Advertising Course | Dec 2024
sales and reach.