Светлана
PR-директор, руководитель PR-отдела
- Employment:
- Full-time.
- Age:
- 55 years
- City:
- Kyiv
Contact information
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Knowledge and skills
Additional information
QUALIFICATIONS
Goal-oriented and result driven professional in PR, marketing, fundraising, corporate and media relations with a complete understanding of emerging trends of strategic communications efficiently using social media and Internet to drive online consumer behavior. Conceptualized new events, a new website and promotional materials that significantly increased number of clients and strengthened a network of trust. Valued experience in implementation and execution of multiple projects in challenging environments. Successful management of numerous media and outreach campaigns. Gathered an outstanding database of professional contacts in media, business, donors, international organizations, government, and policy-making. A respected individual with excellent leadership, communication, and presentation skills leading to improved performance and heightened productivity. Native language abilities in Ukraine and Russian; fluent in English. Has excellent recommendations. Advanced computer user; has about 10 years of driving experience.
PROFESSIONAL EXPERIENCE
KYIV SCHOOL OF ECONOMICS (KSE), Kyiv, Ukraine09/2006 - Present
Head of Development (Marketing, PR, Communications, Media & Government Relations, Events Management)
•Charged with developing, budgeting and implementing marketing, PR, and fundraising strategies facilitating the organizational promotion to different target groups and such as businesses, donors, clients, and media.
•Developed and implemented effective external communications and brand promotion through managing media campaigns, organizing different types of promotional events and producing different kinds of promotional materials, including web site and press releases.
•Managed social media activities (Facebook, LinkedIn, Twitter) and advertisement campaign in Internet.
•Performed marketing analysis targeting varying populations.
•Established strategic partnerships with the American Chamber of Commerce, European Business Association, Adam Smith Conferences, international/local businesses, foreign universities and research institutions such as University of Houston, Stockholm School of Economics, as well as with media (Forbes Ukraine, Investgazeta, Business, Lb.ua, etc).
•Sustained communication and relationships with international donors such as Open Society Institute, Swedish Government, Eurasia Foundation, World Bank, Norwegian Government, Global Development Network and Ukrainian donors (Victor Pinchuk Foundation and System Capital Management); generated funds from corporations and international donors to develop a scholarship fund; raised thousands of dollars from alumni by coordinating alumni fundraising campaign.
•Established new projects with local businesses; attracted commercial revenues to the organization.
•Handled career services designed to support students for internships, job placement; provided presentations on careers and promoted a KSE resume book to the potential employers.
•Maintained EERC/KSE Board of Directors correspondence and documentation serving as a Corporate Secretary; coordinated annual Board meetings and helped with materials preparation related to marketing/PR/communications/fundraising.
•Supervised staff of four professionals.
EDUCATION
BLED SCHOOL OF MANAGEMENT, Bled, Slovenia
Program Management Seminar, CEEMAN/IEDC, April 2013
CENTRAL EUROPEAN UNIVERSITY, Budapest, Hungary
Leadership in Teaching and Learning at Universities in Europe, June 2012
Higher Education Policy in a Globalized World, February, 2011
Fundraising Strategies, July 2009
NORWEGIAN INSTITUTE OF INTERNATIONAL AFFAIRS (NUPI) & BI NORWEGIAN SCHOOL OF MANAGEMENT
Professional Development Tour (Marketing & Government Relations), November 2008
STOCKHOLM SCHOOL OF ECONOMICS, Sweden, November 2005
Professional Development Tour (PR, Communications, and Fundraising), November 2005
EURASIA FOUNDATION, Moscow, Russia
Training on proposal writing and donor solicitation, June 2002
Training on fundraising, grant applications, a and development, November 2001
Training on effective PR, fundraising, and publications, August 1999
NATIONAL UNIVERSITY FOR CULTURE AND ART, Kyiv, Ukraine
Diploma with High Honors in managing educational and cultural institutions, 1986-1990
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