Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/19659217/

Work experience

Chief Marketing Officer

from 07.2025 to now (1 year 4 months)
NDA, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Transformed the marketing department from a promotional support unit into a core strategic function directly accountable for P&L, business metrics, and brand value growth.
• Spearheaded a comprehensive marketing strategy across a portfolio of 20+ international brands, aligning sales channels to drive a 30% increase in total turnover.
• Developed and executed Go-To-Market (GTM) strategies for new products, integrating deep competitor analysis and achieving over 90% accuracy in sales forecasting.
• Integrated critical marketing metrics (ROMI, LTV, CAC, Market Share) into regular executive reporting to guide C-level decision-making and business strategy.
• Optimized e-commerce division efficiency through website administration, UX improvements, and personalized sales funnels, resulting in a 3% increase in conversion rates and a 10% increase in Average Order Value (AOV).
• Managed overarching marketing budgets and product margin calculations, successfully reducing Customer Acquisition Cost (CAC) by 13% while sustaining high traffic growth rates.
• Established an end-to-end analytics and reporting framework, driving data-backed decisions for pricing strategies, discount policies, and budget allocation.
• Overhauled the marketing team structure by defining clear areas of responsibility, utilizing strategic planning to minimize operational bottlenecks and emergency "fires."
• Streamlined promotional activities by replacing fragmented, one-off campaigns with a unified promotional calendar tied to strict financial targets and projected ROI.
• Built and managed a robust contractor ecosystem, overseeing the tendering process and enforcing strict KPIs for specialized external teams (PPC, SEO, SMM, Design, and Development).
• Designed and implemented a new B2B loyalty program for wholesale customers, strengthening market positioning and driving an increase in repeat sales.
• Orchestrated large-scale trade marketing events and global professional exhibitions (including Cosmoprof), generating high engagement and acquiring new business partners.
• Crafted strategic presentations and commercial proposals for key stakeholders, successfully attracting and securing new international brands for the company’s portfolio.

Head of education

from 12.2024 to 05.2025 (6 months)
L’OREAL Ukraine, Київ (Маркетинг, реклама, PR)

• Developed and executed a comprehensive omnichannel (Online + Offline) training strategy for premium dermo-cosmetic brands (Vichy, La Roche-Posay, CeraVe), exceeding new product launch targets by 15%.
• Drove a 20% increase in brand recommendations within the highly competitive pharmacy channel through targeted education and engagement initiatives.
• Orchestrated large-scale offline events and digital webinars reaching 1,000+ medical and pharmacy specialists, significantly elevating the brands' expert positioning and authority in the market.
• Launched and managed a continuous ‘Mystery Shopper’ program, utilizing the data to refine pharmacist training systems, elevate the quality of professional consultations, and boost end-consumer loyalty.
• Directed the division’s training and event budget, maximizing Return on Marketing Investment (ROMI) through rigorous contractor performance monitoring and strategic tender optimization.

Chief Marketing Officer

from 05.2023 to 12.2024 (1 year 8 months)
Bmed, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Orchestrated the marketing strategy for a premium brand portfolio (iS Clinical, Circadia, Colorescience, Hydrafacial), driving a 35% year-over-year revenue increase.
• Led and mentored a high-performing team of 7 specialists, implementing a structured KPI system and transparent project management workflows that reduced completion times by 50%.
• Developed a data-driven decision-making framework based on CustDev (in-depth interviews and surveys), aligning product offerings with audience needs and increasing partner loyalty by 40%.
• Successfully executed Go-to-Market (GTM) strategies for new product launches, consistently achieving 100% fulfillment of first-quarter sales targets.
• Optimized the marketing budget by reallocating spend toward high-ROI channels (Digital, SEO, Influencer Marketing), resulting in a 45% reduction in Customer Acquisition Cost (CAC).
• Spearheaded UX optimization and SEO initiatives, delivering a 50% increase in organic traffic and significantly enhancing web conversion rates.
• Transformed Social Media and Influencer Marketing from creative activities into a performance-based framework, utilizing hard metrics to scale reach and improve integration effectiveness.
• Organized large-scale B2B events and professional training programs, establishing them as a primary engine for new clinic acquisitions and reinforcing the brands' status as industry authorities.
• Improved the company's operational stability by replacing "operational chaos" with predictable, scalable processes and clear accountability.

Chief Marketing Officer

from 12.2020 to 01.2023 (2 years 2 months)
IKURA, Київ (Готельно-ресторанний бізнес)

• Spearheaded a full-scale rebranding initiative, including strategic repositioning, corporate identity development, and the creation of a comprehensive brand book and packaging architecture.
• Orchestrated 360-degree creative campaigns, directing the production of high-end photography, video content, and radio commercials to ensure a cohesive and premium brand voice across all touchpoints.
• Synchronized creative vision with long-term business objectives, ensuring that all brand aesthetics directly contributed to measurable turnover growth.
• Led and mentored a high-performing marketing team, overseeing task distribution and rigorous quality control for SMM, SEO, performance advertising, and design specialists.
• Directed the end-to-end development of a company mobile application, managing the full lifecycle from vendor tendering and selection to technical deployment.
• Identified and launched new business verticals, managing the transition from initial market entry analysis to full-scale operational execution.
• Optimized organizational workflows by diagnosing "weak points" and implementing high-efficiency solutions that allowed for sustainable business scaling.
• Centralized promotional management across all branches, establishing a unified promotional calendar to ensure seamless execution in a complex, multi-location environment.
• Leveraged advanced sales analytics and reporting frameworks to monitor real-time turnover, enabling agile strategy shifts that maximized revenue capture.

Creative producer

from 08.2019 to 09.2020 (1 year 2 months)
KRISTI FILMS, Київ (Маркетинг, реклама, PR)

• Orchestrated the full-cycle production process for film projects, providing strategic oversight across the Pre-Production, Production, and Post-Production phases.
• Developed original concepts and creative strategies for high-impact media projects, translating abstract ideas into viable, market-ready project plans.
• Spearheaded international distribution and festival strategies, successfully managing the submission and selection process for global film festivals and competitive industry platforms.
• Led and adapted creative teams, overseeing talent selection and building cohesive groups capable of executing complex visual storytelling.
• Directed the creation of promotional materials, setting clear creative benchmarks and managing task distribution to ensure on-time, high-quality delivery.
• Maintained rigorous project governance, including the development, real-time updating, and strict adherence to complex production timelines and budgets.
• Cultivated and managed integrated information partnerships, leveraging strategic media alliances to maximize project visibility and audience engagement.

Marketing director

from 12.2017 to 04.2019 (1 year 5 months)
ALASKA, Київ (Готельно-ресторанний бізнес)

• Designed high-level branding and pricing strategies based on deep market intelligence to maintain a competitive edge in premium segments.
• Recruited, onboarded, and mentored a multidisciplinary team of specialists (SMM, Performance, Design), fostering a culture of accountability and continuous professional development.
• Supervised day-to-day marketing operations and promotional cycles, ensuring the flawless execution of simultaneous large-scale campaigns.
• Deployed advanced auditing tools to evaluate sales methods, cost-to-conversion ratios, and campaign effectiveness, driving data-backed strategy pivots.
• Cultivated and managed high-value relationships with international vendors, distributors, and key industry partners to expand market footprint.
• Directed trade show and live event management, transforming professional exhibitions into high-conversion engines for lead generation.
Professionally managed artist booking and talent relations, integrating high-profile personalities into the brand’s creative and event ecosystem.

Head of marketing

from 01.2016 to 09.2017 (1 year 9 months)
Star Media, Київ (ЗМІ, медіа)

• Directed a multidisciplinary marketing department of 5 direct reports, establishing high-performance benchmarks and a culture of accountability.
• Developed and deployed sophisticated information monitoring frameworks and anti-crisis response algorithms to safeguard brand equity in volatile environments.
• Engineered and executed integrated ART, Digital, and PR strategies, aligning creative concepts with long-term communication goals and measurable KPIs.
• Orchestrated comprehensive marketing plans and multi-channel budgets, ensuring high-impact distribution across Digital, OOH, Indoor, and Video production.
• Conceptualized and executed strategic events involving a complex mix of stakeholders, including media outlets, government officials, European organizations, and top-tier influencers.
• Planned and implemented high-conversion online projects utilizing the full suite of modern digital marketing tools to drive audience growth.
• Monitored and analyzed the effectiveness of all advertising and communication campaigns, delivering data-driven analytical reports to guide future investment and strategy pivots.

Education

The University of banking of the National Bank of Ukraine

Accounting and audit in the bank, Київ
Higher, from 2004 to 2009 (5 years)

Additional education and certificates

European Business Competence* Licence

24 month, 2014-2015

Dan.IT, Fullstack digital marketing

2021, 5 month

LABA, Strategic marketing

2023, 4 month

Knowledge and skills

• Управління репутацією бренду
• Автоматизація маркетингу
• Стратегічний маркетинг
• Організованість
• Антикризове управління
• Управління командою
• Google Ads
• Google Analytics
• Performance marketing
• AI prompting
• Ведення E-commerce проєктів

Language proficiencies

English — advanced

Additional information

A visionary leader with 15+ years of multidisciplinary experience spanning global FMCG, dermo-cosmetics, film production, and startups. Expert in transforming marketing from a support function into a data-driven revenue engine. Proven track record in orchestrating 360-degree digital transformations, scaling business turnover by 30-35%, and navigating complex rebranding initiatives. Adept at managing high-performance teams of 10+ and building agile, anti-crisis operational frameworks.