Mykhailo

Mykhailo Balaian
CEO / COO | GENERAL MANAGEMENT & BUSINESS TRANSFORMATION

Location: Kremenchuk, Ukraine (open to relocation)
E-mail: [open contact info](look above in the "contact info" section)
Phone: [open contact info](look above in the "contact info" section)

MANAGEMENT PROFILE
C-Level executive with 20 years of experience in business management, scaling national networks, and anti-
crisis leadership. Expert in comprehensive P&L management (budgets >0.5 billion UAH). Driver of
operational excellence: consistently increases profit margins and optimizes Capex/Opex through
digitalization (BI, data-driven approaches). Change management practitioner: successfully reengineers
supply chains and leads cross-functional teams (500+ people), ensuring business growth in highly
competitive environments.

KEY COMPETENCIES
• Strategic Management: P&L control, development and implementation of development strategies, anti-
crisis management (Business Continuity), risk management.
• Operational Excellence: Business process optimization, systematic Capex/Opex reduction, lean
management, implementation of performance control systems (KPIs).
• Commerce & Retail: Category management, FMCG development, O2O (Online-to-Offline) direction
implementation, margin maximization, focus on LTV, UPT, ATV.
• Supply Chain & Logistics: Inventory management, negotiations with national distributors, procurement
centralization, GMROI maximization.
• Infrastructure & Assets: Facility Management, administration of large commercial and non-core assets,
implementation of Greenfield projects.
• Leadership: Management of large teams (500+), change management, building high-performance
teams, coaching, ensuring standards and HSSE.

PROFESSIONAL EXPERIENCE
JSC "Ukrtatnafta" (Kremenchuk Oil Refinery) | Kremenchuk, Ukraine
Director of Non-Core Assets and Infrastructure Department
June 2025 – Present

Strategic management of a large portfolio of commercial and non-core corporate assets (hotel business,
network of 11 cafe-restaurants, health resort and cultural-sports complexes), as well as comprehensive
infrastructure administration of an industrial area (>50 hectares). Responsible for commercial efficiency,
P&L, and service operations.
• Financial recovery and profitability: Increased revenue of commercial areas by 51.5% YoY. Doubled
net profit and achieved a 100% increase in overall profitability. Reduced net losses of unprofitable
divisions by 61% YTD.
• Cost optimization (Opex): Reduced operational expenses by 35% YoY through supply chain
reengineering and resource efficiency improvement.
• Digital transformation: Launched multi-level BI dashboards for controlling commercial metrics and
predictive demand modeling (data-driven management).
• Facility Management & HSSE: Successfully implemented a project for comprehensive landscaping and
modernization of 50+ hectares of territories, ensuring strict compliance with safety protocols.
• Organizational design and leadership: Consolidated disparate business units (HoReCa, medical,
sports directions) into a single operational structure. Implemented a transparent motivation and KPI
system, transforming the corporate culture of divisions and significantly increasing overall staff
productivity.

• Customer Experience (CX) and B2C transformation: Transformed internal social infrastructure into a
competitive market product. Implemented modern SLAs (Service Level Agreements) and international
service standards in the HoReCa network, shifting the focus from "facility maintenance" to profit
generation and customer satisfaction.
• Business Continuity and ESG (Social Responsibility): Ensured the uninterrupted autonomous
operation of the social sphere under energy crisis conditions (implementation of backup power systems).
Synchronized the functioning of non-core assets with the company's global HR strategy, maintaining a
high eNPS (Employee Net Promoter Score).

Alliance Holding LLC (Global Network TM Shell) | Odesa, Ukraine
Director of the Southern Region
November 2019 – June 2025

Operational and strategic management of a regional network (32 retail complexes in 3 regions, 500+
employees) with full responsibility for P&L and Business Continuity.
• Business Transformation: Implemented a large-scale restructuring of internal processes, allowing the
division to top the national rating and gain the "Best Branch in Ukraine" status.
• Revenue Maximization: Increased sales conversion by 1.5 times. Grew FMCG profitability through a
systematic focus on UPT and ATV metrics.
• Supply Chain and Logistics: Applied lean logistics standards, accelerating inventory turnover and
minimizing Out-of-Stock. Control protocols drastically reduced loss levels.
• Customer Experience (CX): Led the subordinated network to the #1 position in Customer Satisfaction
Index (CSI) in Ukraine. Implemented CRM strategies that significantly increased the LTV metric.
• Anti-crisis Management: Ensured the uninterrupted operation of assets and retained key personnel
during extreme turbulence (2020–2024). Adapted logistics to supply chain disruptions, ensuring the
fulfillment of 100% of obligations.
• People Management: Formed a resilient cross-functional team. Launching international training and
assessment standards reduced staff turnover and created a reliable talent pool.
• Safety Culture (HSSE) and Compliance: Implemented safety standards across all facilities. The
achievement of zero critical incidents (Zero Harm) was recognized by the company's top management in
Central and Eastern Europe (CEE).

Moto Trading LLC (National Network TM Motto) | Kyiv, Ukraine
Head of Retail Department (FMCG)
August 2018 – July 2019

Coordination of the national convenience retail direction with full control of financial results (P&L).
Development and implementation of unified operational standards.
• Business launch "from scratch" (Network creation): Designed and launched 63 convenience stores
into commercial operation, achieving 100% regulatory compliance.
• Category Management and Procurement: Built a robust supply chain (over 100 direct contracts with
top manufacturers). Integrated a centralized procurement system, which maximized the Gross Margin
Return on Inventory Investment (GMROI).
• Financial Efficiency: Brought the national network to the break-even point in just 4 months. Ensured
absolute financial autonomy of the direction through professional working capital management.

AVTODIL LLC (e-commerce platform TM eTachki) | Odesa, Ukraine
Director of Southern Region
December 2016 – June 2018

Management of O2O business in the region with a focus on profitability maximization (P&L), business
process standardization, and network development.

• Scaling: Doubled the size of the region's dealer network (x2), opening 2 new branches and integrating e-
commerce channels with physical retail.
• Business Metrics Growth: Increased customer traffic threefold, which ensured a proportional 250%
growth in key transactions (from 10 to 35 units/month).
• Operational Efficiency: Accelerated turnover and increased overall profitability by building a KPI control
system and coaching the commercial team.

YugContract LLC (Foxtrot Group of Companies) | Kyiv / Odesa, Ukraine
Regional Manager (Central and Southern regions)
November 2015 – November 2016

Management of B2B sales (8 branches). Strategic partnership with national retailers, financial discipline
control.
• Network Development: Expanded the active dealer network by 30%.
• Financial Audit (Credit Control): Reduced overdue accounts receivable, increasing the debt recovery
rate from 86% to 95%. Ensured systematic over-fulfillment of revenue plans (data-driven initiatives).

WOG RETAIL LLC (National Network TM WOG) | Odesa, Ukraine
Regional Manager of Southern Region
March 2013 – August 2015

Operational management of the network (24 locations, 400+ employees) with fulfillment of P&L and KPI
targets.
• Greenfield Projects: Successfully implemented the construction and launch of the company's largest
retail facility in Ukraine.
• Commercial Metrics: Doubled the sales conversion of FMCG products. Reduced operational costs and
losses by 10% through infrastructure modernization and operational control.

EARLY CAREER EXPERIENCE (2000–2013)
Management positions in sales, telecommunications, and retail: Head of Sales Department (Preksim D LLC),
National Dealer Sales Manager (CDMA Ukraine), Head of Corporate Sales (PEOPLEnet), Branch Director
(Aventures Group / Unitrade), McDonald's Ukraine.

EDUCATION AND CERTIFICATIONS
• 2007–2010: Odesa National Maritime Academy | Maritime Law
• 2006–2007: Business Academy (mini-MBA) | Enterprise Management
• 2000–2004: Institute of Information Technologies (ONAPT) | Software Engineer

Professional certifications: Cambridge Qualifications Online (Human Resource Management, Market
Research & Competitive Strategy, Marketing Management, Distribution & Retail).
Specialized competencies: Business Digitalization, AI Platform and optimization tools, Team Leadership,
Advanced Management & Sales, Information Security, HSSE, Certification in psychological crisis assistance.

ADDITIONAL INFORMATION
• Citizenship: Ukraine
• Languages: Ukrainian, English (B2) (currently upgrading to C1)
• Military registration: Liable for military service (subject to reservation procedure)
• References: Available upon request.