Contact information

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Work experience

Head of PR, Content & Project Lead

from 05.2022 to 05.2026 (4 years)
Global Fintech & Financial Ecosystems (Crypto & Financial Media), Remote (Finance, banking, and insurance)

• Directed end-to-end promotional, content, and crowd-marketing operations across top-tier financial trading portals and crypto platforms.
• Managed cross-functional remote teams of 10–12 specialists (copywriters, outreach managers, linkbuilders, and content designers).
• Oversaw organic brand expansion, strategic SEO/linkbuilding frameworks, and international reputational management, driving sustained organic growth.
• Spearheaded sales messaging, product positioning, and digital communications across diverse international financial audiences.

General manager

from 07.2020 to 11.2021 (1 year 5 months)
Horeca Project Abroad, Remote (Hotel and restaurant industry)

Premium Karaoke Venue

Head of TV Advertising Sales & Commercial Strategy

from 03.2019 to 03.2020 (1 year)
KRT TV CHannel, Kyiv (Media)

• Led the TV channel’s advertising sales department, driving ad revenue generation, pricing policy, and commercial media planning.
• Developed tailored advertising packages and sponsorship concepts for key corporate clients and media agencies.
• Structured advertising inventories, campaign scheduling, and rate cards (pricing/discount frameworks) to optimize yield and airtime profitability.
• Served as an invited live TV political commentator and expert speaker on air during the same period.

Senior Brand & PR Strategist

from 05.2018 to 03.2019 (11 months)
Mozart Hotel Group, готельна мережа, Remote (Hotel and restaurant industry)

• Worked within the core marketing team to consolidate independent hotel properties into a unified international hotel chain (brand book development, corporate identity, and visual/operational standards).
• Designed highly tailored, segment-specific promotional campaigns targeting distinct demographic and social groups (executive business travelers, luxury leisure, cultural tourism).
• Launched and structured the chain’s first direct sales funnels via social media (FB/IG), driving immediate direct reservations without third-party aggregator commissions.
• Contributed to an overall +23% increase in direct booking volume across the hotel portfolio, optimizing channel distribution and profitability.

Head of PR & Communications

from 04.2016 to 04.2018 (2 years)
International NGO & Social Initiatives, Remote (Non-profit and charitable organizations)

• Directed high-budget international media and advocacy campaigns, managing substantial donor allocations for high-impact media placement and narrative building.
• Designed and executed broad-scale PR initiatives generating 100M+ organic media impressions across European and regional outlets.
• Authored and published analytical articles, op-eds, and expert commentary over a 2-year period to build public awareness and policy engagement.
• Managed press conferences, high-level stakeholder communications, crisis responses, and executive positioning.
• Acted as a recognized media expert and analytical commentator, translating complex socio-political contexts into clear, high-impact public narratives.

Senior Experiential PR & Creative Strategist

from 06.2011 to 07.2013 (2 years 2 months)
Agency & Independent Projects, Kyiv (Marketing, advertising, and PR)

Conceptualized and deployed innovative MarTech solutions, interactive mobile applications, and tech-driven activations to generate viral "WOW-effects" and earned media coverage for global brands (Wella, Finlandia Vodka).

Blended experiential PR with technology, designing interactive consumer touchpoints, digital event integrations, and custom marketing apps way ahead of market trends.

Managed end-to-end campaign execution: from tech concept and creative mechanics to media integration, influencer engagement, and press coverage.

Art & PR Director

from 10.2006 to 01.2016 (9 years 4 months)
HoReCa, Media & Entertainment Sector, Kyiv (Hotel and restaurant industry)

• Served as head Art & PR Director across leading venues, laying the core foundation for a lifelong career in marketing and communications.
• Designed and executed product launches, menu architecture, promotional offers, viral event concepts, and guest attraction campaigns.

Education

National University of Arts and Culture

Show Business Management, Kyiv
Higher, from 2008 to 2012 (4 years)

KROK University

International Information, Kyiv
Higher, from 2004 to 2008 (4 years)

Additional education and certificates

Effective PR

2011

Political PR

2013

Knowledge and skills

• Creative Direction
• Brand Strategy
• Art Direction
• Commercial Strategy
• PnL calculation
• Advertising Sales
• B2B Sales
• Yield Optimization
• Event & Content Production
• Construction of sales funnels
• Digital marketing
• Team management

Language proficiencies

• Ukrainian — fluent
• German — advanced
• English — advanced

Disability

3rd degree.

Additional information

15+ years of experience in strategic PR, reputation management, high-impact international media campaigns, and crisis communications.

Key Achievements & Competencies:

- Scale & Reach: Directed large-scale international media and advocacy campaigns generating 100M+ organic impressions across European and national media outlets.

- Media & TV Expertise: Extensive experience as a regular national TV political and media commentator in live broadcasts (2014–2021). Prolific author of op-eds and analytical columns.

- Fintech, Crypto & Tech (2022–2026): Spearheaded international PR, Online Reputation Management (ORM), and outreach campaigns for high-growth global fintech platforms.

- Crisis Management: Expert in navigating reputation risks, developing strategic narratives, positioning C-level executives, and managing stakeholder relations.

Relocation: Open to executive roles in DACH (Vienna / Berlin / Munich / Zurich) & International Remote.