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Work experience

Head of Content, Growth & Project Lead

from 05.2022 to 05.2026 (4 years)
Global Fintech & Financial Ecosystems, Remote (Finance, banking, and insurance)

Directed product positioning, growth marketing, and organic traffic acquisition for international financial portals.

Managed a remote team of 10–12 professionals (SEO, content, outreach, designers).

Developed commercial concepts and conversion strategies targeting the global financial sector.

General Manager & Creative Director (0-to-1 Launch)

from 03.2020 to 11.2021 (1 year 9 months)
Premium Karaoke Venue Abroad (On-Site), Remote (Hotel and restaurant industry)

Spearheaded the end-to-end launch of a premium commercial venue from scratch under challenging market conditions.

Owned P&L management, pricing strategies, vendor negotiations, and crisis marketing.

Quickly achieved operational profitability and maximum venue capacity.

Head of TV Advertising Sales

from 03.2019 to 03.2020 (1 year)
KRT TV Channel, Kyiv (Media)

Led the commercial ad-sales division: broadcast monetization, rate card pricing, and B2B media sales to agencies and major brands.

Developed custom sponsorship packages and media integration deals.

Optimized inventory yield and revenue generation across programming blocks.

Senior Brand & Marketing Strategist

from 05.2018 to 03.2019 (11 months)
Mozart Hotel Group, Remote (Hotel and restaurant industry)

Core team member driving the consolidation of independent hotels into a unified international chain (brand book development and operational standards).

Designed and deployed direct-to-consumer social sales funnels (FB/IG), achieving a +23% rise in direct bookings.

Head of Creative Campaigns & Communications Strategy

from 04.2016 to 04.2018 (2 years)
International NGO & Social Initiatives, Remote (Non-profit and charitable organizations)

Led the development and execution of large-scale international creative campaigns and brand storytelling initiatives.

Managed donor-funded media budgets, directing end-to-end content production (video, digital assets, analytical publications).

Spearheaded creative strategies that generated 100M+ organic impressions across major European and national media outlets.

Oversee multi-channel content distribution, media partnerships, and high-level stakeholder communications.

Senior Creative Strategist & Concept Creator

from 06.2011 to 04.2013 (1 year 11 months)
Digital Agencies, Project Work, Kyiv (Marketing, advertising, and PR)

Developed interactive promo campaigns, brand activation concepts, and creative messaging for top FMCG brands.

Success cases: Finlandia Vodka, Wella

Art Director / Creative Director

from 10.2006 to 01.2016 (9 years 4 months)
Hospitality, Nightlife & Entertainment Venues, Kyiv (Hotel and restaurant industry)

Led creative direction, visual identity, programming, and promotion for leading entertainment venues over a 7-year period.

Designed and executed hundreds of high-concept events, show programs, and promotional campaigns, consistently maintaining peak venue attendance and revenue.

Managed in-house creative teams (designers, sound engineers, performers, promoters) and external production vendors.

Handled full-cycle venue branding, PR, media relations, and local community building.

Education

КНУКИМ

Менеджмент Шоу-Бизнеса, Kyiv
Higher, from 2008 to 2012 (4 years)

Университет экономики и права "КРОК"

Международных отношений, Международная информация, Kyiv
Higher, from 2004 to 2008 (4 years)

Additional education and certificates

Политический PR

2013

Эффективный PR

2011

Knowledge and skills

• Creative Direction
• Brand Strategy
• Art Direction
• Commercial Strategy
• PnL calculation
• Advertising Sales
• B2B Sales
• Yield Optimization
• Event & Content Production
• Construction of sales funnels
• Digital marketing
• Team management

Language proficiencies

• English — advanced
• German — advanced
• Ukrainian — fluent

Disability

3rd degree.

Additional information

Cross-disciplinary commercial leader, brand strategist, and creative director with 15+ years of experience at the intersection of revenue growth, P&L management, 0-to-1 product launches, high-budget campaign strategy, and media monetization.

Key Achievements & Competencies:

Creative Direction & Branding (10+ Years): Long-term track record of conceptualizing and executing high-profile creative strategies, visual identity, and event production for premium venues and iconic global FMCG brands (Wella, Finlandia Vodka).

Creative Strategy & Scale: Led donor-funded international media campaigns generating 100M+ organic impressions across major European and national media outlets.

Monetization & Ad Sales: Managed national TV advertising sales — formulated rate cards, structured B2B inventory, and drove yield optimization to maximize broadcast revenue.

Margin Growth & Direct Funnels: Overhauled marketing and sales funnels for Mozart Hotel Group, implementing direct social sales channels that drove a +23% increase in direct bookings (cutting OTA commission costs).

P&L & Unit Economics: Full P&L accountability, end-to-end launch, and rapid scaling of commercial hospitality venues from 0 to profitability (Studio Marseille).

Digital Growth (2022–2026): Led product messaging, growth marketing, crowd strategies, and conversion funnels within a global fintech ecosystem (managing teams of 10–12).