Contact information

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Work experience

Junior Brand Manager

from 05.2013 to now (11 years)
Food industry

Junior Brand Manager

Responsible for Kids Brands
Member of "Rastishka\Masha and the Bear" brand team.

Main responsibilities:
- Realization of Brand strategy
- Brand plans development and realization
- New brand launch
- New product launches
- Working with media, creative, design, PR, BTL, event and research agencies
- Cross-functional collaboration with trade marketing, sales, demand planning, R&D and finance departments
- External collaboration with Central Europe team
- TV Copies done: 3
- One project earned adme.ua press-release [http://www.adme.ua/creativity/istoriya-dino-i-ego-druzej-2-128238/]

Main projects:
1. National Promo development
- promo mechanics determination
- objectives statement, COS determination, promo impact assessment (impact on volumes, P&L, consumers attitude)
- promo effectiveness monitoring and analysis
- post launch analysis (effect on volumes, financials, consumer complaints analysis, sales evolution assessment, key learnings)

2. Digital support
- Digital strategy development
- Implementation of activities aimed at traffic increase (media promotion, SEO, SEM and SMM)
- WOW projects implementation
- Web-site support and update
- Traffic tracking and analysis

3. TVC development

4. New product launches
-Pre-launch analysis and marketing plan development (business, financial and strategic objectives determination, competitive environment examination, role in portfolio determination, promotion and support plan development, category management, distribution and listing plan alignment, volume and P&L targets alignment)
- Launch analysis on launch stage (sales, distribution, listing, sellin, sellout, customers service and stock monitoring)

4. BTL activities
- Fancy image projects
- Co-promotions with other companies

Export Department Assistant

from 09.2011 to 08.2012 (11 months)
LLC "Zhako" (Confectionary (production))

Export department Assistant
09/2011-08/2012 – Export Department Assistant at national confectionary company “Zhako”
Main responsibilities:
- Negotiations with foreign contractors (Israel, USA, Canada, Germany, Turkmenistan)
- Product\package adaptation in order to meet requirements of international contractors
- Documentation support and data reporting of export activities
- Planning of export production volumes
- Participation in exhibitions

Education

King's College

MSc International Marketing, London
Higher, from 2012 to 2013 (1 year)

КНУ ім Т.Г. Шевченка,
Інститут Міжнародних Відносин 2006-2012
Магістр Міжнародних Економічних Відносин

Language proficiencies

English — advanced

Additional information

Young and ambitious marketing specialist with foreign marketing education in one of the TOP 20 world Universities and working experience in large international FMCG company.
Passionate, result oriented, open-minded, efficient problem-solver with an ability to adapt to new conditions and stable to stress situations. Comfortable in interacting with all levels of organizations and public