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Work experience

Co-Founder, Franchise Consultant

from 07.2019 to now (4 years 10 months)
Franchise Capital, Киев (Management Consulting)

- Advisory service for business creation and development under the scheme of franchise.
- The development or improvement of a complete set of documentation for the franchise networks.
- Generated qualified leads (with Strategic, Marketing, Operational & Financial fits) for each of the clients through a mix of marketing (both digital & offline) and data mapping.
- Negotiations with potential franchisees.
- Provided weekly status update to the clients.
- Proactively identified and recommended opportunities to clients to enhance their business performance.
- Developed and maintained a market and competitor database for each of the clients.
- Participation in all franchising events in Ukraine.

Co-founder, Managing Partner

from 06.2015 to 07.2019 (4 years 1 month)
Franchising Full Cycle (FFC), Киев (Franchise Consulting)

Franchising Full Cycle (FFC) is a premier franchise development consulting company. We work with businesses that want to grow through franchising and also with current franchise companies that need help with sales or other aspect of their franchise business.

We provide a full array of franchise consulting services:
1. FFC help founders optimize their concepts to become ready to have a franchisable model for quality franchisees to replicate.
2. FFC focuses on assisting new, up-and-coming, or established franchisors with everything from initial concept planning and refinement to training, operations, marketing, franchise sales, operations manuals, follow-up support and counseling to field teams.
3. FFC has supported foreign companies to enter and to grow their businesses successfully in Ukraine, Poland, Kazakhstan, Kyrgyzstan and in doing so, we have developed professional services in consulting and outsourcing.
4. We also facilitate both sell-side and buy-side representation of small to mid-size scalable businesses.
5. FFC Business School is a business school for emerging retail, service and restaurant brands working towards entering the world of franchising as a franchisor, and a franchise development accelerator focused on driving franchise sales. The FFC Business School team has years of experience developing franchise systems and understands the unique challenges that emerging franchisors face, almost on a daily basis.

Franchise clients: Mail Boxes ETC., Re/Max, DELFAST, Small Fruit, ZARINA, Victoria Museum, Soup Culture, Race Nation, Steffany, Червоний Маркет, Мемориал Сервис, VILLA terra, Мой стоматолог, RockFellow, ZVD, М’ясторія, Rock School, Merry Berry, MVK, ВОПАК, PESTO CAFE, Eco Club, Kid’IT, Savvy Nation, Dieselok, Веселі Карамелі, RIGHT FOOD, НАСОЛОДА Sweets & Bakery, KidsCut, simple., Nai Lu-na by Anastasia Ivanova, UmBum, Ryvok, Be Smart English Community and many others.

Head of franchise development

from 02.2014 to 07.2015 (1 year 5 months)
Novus Ukraine, Kyiv (Retail)

Benchmarking of Polish, Bulgarian, CIS markets for franchising;
Development of own program of classic franchise (direct franchising) from scratch: objectives, strategies, resources, budget;
Project Planning;
Writing all the necessary documentation for the project: job descriptions, procedures, contracts, statements and other;
Preparing franchising package;
Assistance with the development and adaptation of a program of education and training franchisees;
Establishing channels of communication between departments of the main office of the company in the project of franchising;
Development and implementation of methods to inform and attract potential franchisees;
Negotiations with potential franchisees (all Ukraine);
Participation in all franchising events in Ukraine, preparing the basis for a successful project.

Active participation in round table discussions on the preparation of the legislative framework in the areas of franchising in Ukraine.

National Project Coordinator (project Schedryi Koshyk / Щедрий Кошик (franchising)

from 09.2011 to 06.2013 (1 year 9 months)
Metro Cash and Carry Ukraine, Киев (Retail)

• Program adaptation (on the basis of Polish and Bulgarian experience);
• Development of “Brandbook” and “Toolbook”, creating all the procedure and instructions according to the project;
• Cyclical preparation of media and e-mail companies for the purpose of informing;
• Training of the regional detachment (27 persons) and its coaching;
• Negotiate the delivery of equipment, working clothes and others with the suppliers jointly with a procurement department;
• Control the estimate and workflow between the company and suppliers;
• Providing support to regional team in difficult projects (planning the commercial square of the store, selection of assortment, merchandising, decoration elements and etc);
• Setting up and developing effective partner relations with the participants of the program;
• Control the process of provision for a delay in payment (Financial Scoring) to the clients, preparing all the necessary documents;
• Developing and managing promotional plan in collaboration with Trade Marketing department;
• Tracing the observance of the project concept by clients;
• Work on implementing quality improvement programs and customer satisfaction;
• Monitoring and analyses of sales, and fulfillment of aims;
• Preparing the regular presentations and reports (also to the management in Poland).

Project Manager (projects TS&P1.0, TS&P1+)

from 09.2009 to 09.2011 (2 years)
Metro Cash and Carry Ukraine, Киев (Retail)

- Customer research (analysis of customer data base, competitive environment, the structure of the trade hall shop assortment, planograms, pricing), negotiations and sign the agreements;
- Development of plan for the client, feasibility of proposals, presentation of the planned changes, timing and their implementation;
- Work on implementing quality improvement programs and customer satisfaction;
- Reaching the goals set out guidance on working with traders;
Implementation, verification and control of changes (remodeling) of trader's shop, reporting for the project;
- Consulting clients on business;
- Monitoring market prices and offers of trade equipment;
- Active participation in the different levels exhibitions and presentations.

Key Account Manager

from 08.2008 to 08.2009 (1 year)
Metro Cash and Carry Ukraine (Retail)

• Attracting new clients and work with existing customer base;
• Collecting primary data on new clients;
• Planning of daily activity of visits to existing and potential customers;
• Meetings and negotiations with clients, signing contracts;
• Determination and analysis of customer needs;
• Effectively promote the market share in the territory;
• Maintenance and constant development of relations with clients;
• Reaching the planned objectives of the sale to high standards of customer service;
• Preparing of stimulation programs for key customers
• Preparation of information for analytical and statistical reports;
• Active participation in projects related to promotions, exhibitions, etc.;
• Monitoring of prices and proposals of competitors.

Education

National University of Life and Environmental Sciences of Ukraine

Quality, standardization and certification of food, Kyiv
Higher, from 2010 to 2012 (1 year 8 months)

National Agricultural University of Ukraine

Forestry and Landscape Architecture, Kyiv
Unfinished higher, from 2003 to 2006 (2 years 8 months)

Additional education and certificates

PROFIT system: Franchise Management Academy

2014

Kyiv-Mohyla Business School [kmbs]. Project management.

2015

Nederlands Instituut voor Marketing (NIMA)

2018

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — average
• Polish — beginner

Additional information

10 Years Franchise Sales, Marketing and Business Development experience coupled with a solid history of success. Proven ability to produce sales and new lead generation strategies. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive and efficient work habits without supervision. Self-motivator with high energy.

Operational experience in multinational FMСG companies.
Ability to work on the results.
Commitment to professional growth, results and effectiveness.
Experience in presentation and public speeches.

Specialties: Franchise Consulting, Franchise Advisor, Franchise Development, Business Franchising, Franchise Sales, Business Development Management, Strategic Planning, Project Management, Customer Management, Sales Management, Key Account Management.

Interests: Family, business, permanent self-improvement and self-education, literature, music, sport, cinema.