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Work experience

Facebook Ads Media Buyer - Wild Nature Shoes

from 08.2019 to 08.2019 (less than a month)
Freelance, Whole world (CPA Network, Affiliate Marketing)

The client was selling wild nature shoes directly from the landing page. There were many other online stores with the same product.

We wanted to test how the landing page works and gather data for the conversion funnel building. I have run 3 tests and during that period we got:
- 11 leads;
- total spent: $69.38;
- the average cost per lead (CPL): $6.31;

The allowed CPL was $6.16. The first campaign had CPL $5.97, the second one was expensive: $8.95 per lead. After analysis, we saw that:
- men were buying better than women;
- people were interested more in shoe resistance to extreme conditions (e. g.: cuts, sharp surfaces, waterproofing);
- such shoe peculiarities as the material it is made of interested less.

In total, I was testing 3 images, 3 text variants. The third test was experimental and ran 2 video ads and 1 images gallery.

During the campaign run, Facebook Pixel was gathering 5 custom audiences for 3 additional remarketing campaigns. I have also written an informational article that had to tell about these shoes in detail and warm its readers up.

Details: https://cutt.ly/AaTJIRg.

Web Developer & Media Buyer

from 07.2015 to now (8 years 11 months)
Web development, Internet marketing

Development web applications with React & Redux.

PPC lead generation for my personal needs (education, small CPA projects, affiliate projects).
Tools: Google Ads, Facebook Ads.

Google Adwords Consultant - Kids Camp

from 05.2015 to 06.2015 (1 month)
Supercamp.com.ua, Ukraine (Kids camps)

Planning, creating and supporting Google Ads campaigns: Search, Display Network and Remarketing.

We had a limited time, about 1 month. However during first 30 days we got 31 leads and saved 12.17% of the budget.

This kids camp was new on a market so I used only cold-warm keywords. There were no branded ones at all; a very small amount of hot ones.

Campaigns support consisted mainly of:
- cleaning traffic with negative keywords;
- watching CPC, spendings on each ad group, so the daily traffic was stable;
- checking number of leads and their costs.

Details: https://cutt.ly/AulZsGR.

PPC Consultant - Resort Niche

from 04.2015 to 05.2015 (1 month)
Sosnovaya Roshcha, Ukraine (Resorts at the sea, Tourism)

It was more an experiment: how cheap can be a price of leads in the resort niche?

Results: quickly growing traffic (2x, 3x on the 3rd week). The 3rd week brought 4 leads per $1,16 each. That was 70% cheaper than planned.

The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Daily number of leads - at least 100.

The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.

I did not change a web site, used only texts from a landing page in ads creatives.

Details: https://cutt.ly/yulBUrQ.

PPC Lead Manager - Pets Goods Shop

from 04.2015 to 06.2015 (2 months)
Antigav.ru, Ukraine (Pets Goods)

The client wanted to audit and support already running PPC campaigns in Google Adwords and Yandex Direct.

During 49 days we got 44 leads per $13,20 each. It was 34% cheaper than planned $20 per lead.

I have not created campaigns from "0". I only regrouped some keywords into new groups and performed a support mainly:
- cleaned the traffic with a lot of negative keywords;
- changed match types of some keywords to "modificator plus" and "exact";
- refactored some groups so their texts and keywords were more relevant.

This allowed to reduce the PPC budget by almost 2 times while keeping the number of leads the same.

Details: https://cutt.ly/iul0vys.

PPC Lead Manager - Copywriting Studio

from 04.2015 to 05.2015 (1 month)
Mastera Slov, Ukraine (Writing, Content Management, Education)

A copywriting studio wanted to try PPC for proposing a free consultation and a paid course.

During 34 days we've got 12 leads per $6.91 each. It was more than 50% cheaper than allowed $15 per lead.

I was focused on PPC only, no any changes to the website. During campaigns support I have been working on:
- relevance between keywords, ad creatives and a landing page;
- high quality ad creatives (texts, images);
- cleaning traffic with negative keywords.

This focus on relevancy allowed to bring cheap leads even without a deep campaigns' optimization.

Details: https://cutt.ly/DuAKbqB.

PPC Consultant - Online Education

from 02.2015 to 03.2015 (1 month)
Youtube Marketing Course, Whole Ukraine (Youtube marketing, Online education)

A client wanted subscribers for his free online course about Youtube marketing. We used a PPC service Yandex Direct.

The allowed cost per lead (CPL) was $0,35. During 38 days we have got 169 subscribers per $0,21 each. It was 40% cheaper than planned.

The client prepared very good: he had a quality adaptive website and relevant offers on landing pages.

I prepared PPC campaigns on Search and Display. In ads texts I used materials from the landing page only: offer, images. So ads were relevant to the landing page as much as possible.

After campaigns started, I supported them only by cleaning the traffic with negative keyphrases. I never touched a website.

After 2 weeks I made a big optimization:
- stopped ads that had spent 1.5-2 x allowed CPL with no leads;
- decreased CPC in ads with very expensive leads;
- slightly increased CPC in ads with cheap leads.

Details: https://cutt.ly/Luvnebf.

PPC Consultant - Fitness Courses

from 01.2015 to 03.2015 (2 months)
Doruchenko.ru, Whole Ukraine (Fitness, dietology)

A client wanted subscribers to his free online fitness course. The allowed cost per lead (CPL) was $1.

We have got 746 leads per $0,56 each during 41 days. It was 44% cheaper.

It happened a lot because the client has been doing his business very good. He consulted me about all fitness nuances, so I could prepare better PPC strategy.

I created 2 PPC campaigns: Search and Display. The PPC service was Yandex Direct (it was russian analogue to Google Ads). In totally they had 800 ads and worked very fast.

The traffic had a good quality. Therefore I was only adding negative keywords and changing CPC so the cost per lead was cheap.

Details: https://cutt.ly/BuvW1an.

PPC Lead Manager - Online Education

from 11.2013 to 03.2014 (4 months)
Online course about 3DS Max, Ukraine (Online education)

A client wanted subscribers to a free online course about 3D Studio Max for furniture.

During 4,5 months we got 506 leads per $0,84 each. That was 15,6% cheaper than planned $1 per lead. The average conversion rate equaled 14,13%. It happened from PPC only, with no landing page testing.

I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.

Results:
- increase of CTR;
- decrease of CPC;
- the conversion rate keep stable 13%-17%.

Details: https://cutt.ly/Jum2gHQ.

PPC Lead Manager - Online Education

from 10.2013 to 03.2014 (5 months)
Educational course about skinali, Ukraine (Online education)

A client wanted subscriptions to a free DIY course about creating glass surfaces.

During 5 months we have got 1844 leads per $0,75 each. It was 25% cheaper than the planned cost per lead (CPL) $1. The conversion rate was 11,54%.

I used a PPC system Yandex Direct because the client ran his business in Russia. So I created 2 campaigns: Search and Display Network.

I was supporting PPC campaigns this way:
- updated CPC for each ad so the budget distributed evenly between them;
- added negative keywords to clean the traffic;
- restarted ads with CTR < 1%;
- tested ad texts;
- stopped ads that had no results.

Those actions allowed to increase CTR, decrease CPC and get cheap leads.

Details: https://cutt.ly/6umCiA4.

Frontend Developer

from 02.2013 to 08.2013 (6 months)
Sunny Bunnies, Whole world (IT)

Worked with http://sunny-bunny.eu as a remote independent contractor. Project examples: http://maxlens.ru, http://photo-education.ru.

What was done:
- broke PSD layouts into UI components;
- coded UI components with HTML5 and CSS3/Sass according to BEM methodology;
- searched, customized and added client-side scripts (galleries, fancyboxes, popups etc);
- developed custom scripts in JavaScript and jQuery.

Executive Director

from 04.2012 to 10.2012 (6 months)
"Tvoy-Start", the training center, Whole Ukraine (Education, trainings)

Project management in the infobusiness. Assisting with creating and launching new products and with the technical support.

Education

Cherkasy State Technological University

Computer technologies in the machine building, Cherkasy
Higher, from 2002 to 2007 (4 years 9 months)

Additional education and certificates

LifePlayer - Building business system till result.

2015, 5 months

Digital Marketer - Facebook Social List Building

2014, 1 week

Digital Marketer - Facebook Promoted Posts

2014, 1 week

Digital Marketer - Facebook Page and first 100 Likes

2014, 1 week

Digital Marketer - Facebook Flash Sale Formula

2014, 1 week

Convert Monster - The ideal Landing Page

2015, 1 week

Convert Monster - Yandex Direct

2014, 3 days

Convert Monster - Google Adwords

2014, 1 week

Olexiy Lysenko, Illya Tsymbalist - Direct Manager

2014, 2 weeks

Olexiy Lysenko, Illya Tsymbalist - Direct Partner

2013, 1 month

The “Specialist” center – Courses of PHP (Level 1, 2, 3)

2012, 3 months

Illya Kantor – JavaScript courses

2011, 4 weeks

Prog-School - “PHP in 3 weeks”, “PHP Professional”

2010, 2 months

HTML, CSS – self-education

2010, 5 months

DigitalMarketer.com - Customer Acquisition Certification

February 2018 - February 2019

SEO Academy - SEO Game (https://seogame.biz/)

2019, 2 months

Digital Marketer - Content Marketing Mastery

2020, 1 month

RichAdvert - Arbitrage Startup

2020, 1 month

Digital Marketer - Paid Customer Acquisition Mastery

2018, 2 months

Isaac Rudansky - Ultimate Google Ads

2019, 2 months

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• English — advanced
• French — average
• Polish — beginner
• Spanish — beginner
• German — beginner

Additional information

Please, only white-hat remote projects are acceptable. If you need a specialist in the office or for gray/black niches, you'd better look for another one.

Website: https://catvaas.com/.

Open to travels abroad.
Self-learner (you pay for working hours only).